# Pulppo

**Source:** https://geo.sig.ai/brands/pulppo  
**Vertical:** Real Estate & Property Tech  
**Subcategory:** General  
**Tier:** Emerging  
**Website:** pulppo.com  
**Last Updated:** 2026-04-14

## Summary

Mexico real estate platform for Latin American agents with listing syndication, website creation, and 75% task automation; YC $3.3M Forerunner seed competing for agent productivity across Mexico and Colombia.

## Company Overview

Pulppo is a Mexico City-based real estate technology company providing a comprehensive operations platform for Latin American real estate agents and brokerages — enabling agents to create professional websites, manage multi-listing inventory, automate client communications, generate marketing materials, and track deal pipelines from a unified platform that replaces the fragmented combination of Excel, WhatsApp, and manual processes that characterize Latin American residential real estate operations. Founded in 2020 and backed by Y Combinator with $3.3 million in seed funding raised in January 2023 led by Forerunner Ventures with participation from Graph Ventures, FJ Labs, and others, Pulppo's 20-person team serves agents and brokerages across Mexico, Colombia, and broader Latin America.

Pulppo's automation layer addresses the operational inefficiency of Latin American real estate brokerage: most agents manually manage property listings across 10+ portals (Inmuebles24, Vivanuncios, Lamudi, Properati) separately, create property marketing individually in PowerPoint, and coordinate buyer showings through personal WhatsApp — each step requiring time that agents should spend with clients. Pulppo syndicates listings to all major portals from one upload, generates branded property presentations automatically from listing data, and automates follow-up message sequences for buyer leads based on listing interaction triggers. The CRM layer tracks the entire buyer and property pipeline in structured workflows rather than WhatsApp message threads.

In 2025, Pulppo competes in the Latin American real estate technology market with Properati (regional listing portal), Inmuebles24 (Mexico's largest real estate portal, MOVE SA), and US-based platforms attempting LatAm expansion (kvCORE, Follow Up Boss) for real estate agent productivity software. The Mexican real estate market is growing — formalization of residential transactions, increase in mortgage product availability through infonavit and bank mortgage expansion, and urbanization of secondary cities outside CDMX — all driving agent productivity tool demand. Forerunner Ventures' investment reflects consumer technology VC conviction in marketplace-enabling software that improves professional services quality in emerging markets. The 2025 strategy focuses on broker network management features for managing teams of agents under a shared brokerage, expanding into Colombian and Chilean markets, and building CRM automation that captures leads from WhatsApp (the dominant business communication channel in LatAm) into structured pipelines.

## Frequently Asked Questions

### What is Pulppo?
Pulppo is a Mexico-based real estate technology company founded in 2020 that builds a 'Shopify for Real Estate Agents' platform. The company provides tools for Latin American real estate professionals to create websites, manage inventory, and organize listings through a unified platform.

### What products and services does Pulppo offer?
Pulppo offers a real estate agent platform that includes website creation, inventory management, listing distribution, and client communications tools. The platform streamlines property management and automates operational tasks for real estate professionals.

### Who is Pulppo's target customer?
Pulppo targets independent real estate agents and professionals across Latin America. The platform is designed for agents seeking productivity tools and digital transformation solutions for their operations.

### When was Pulppo founded?
Pulppo was founded in 2020 by Santiago Morales-Huidobro. The company participated in Y Combinator's W22 batch.

### Where is Pulppo located?
Pulppo is based in Mexico and focuses on serving the Latin American (LATAM) real estate market.

### How much funding has Pulppo raised?
Pulppo raised $3.3 million in seed funding in January 2023, led by Forerunner Ventures. Other participating investors included Graph Ventures, FJ Labs, Y Combinator, M25, and N49P.

### What are Pulppo's key achievements?
Pulppo automates 75% of operational tasks for real estate agents and has grown to a 20-person team. The company is Y Combinator-backed and successfully raised $3.3 million in seed funding.

### What is Pulppo's approach to real estate technology?
Pulppo addresses fragmented real estate operations through a unified platform that streamlines property management, listing distribution, and client communications. The company focuses on digital transformation and agent productivity tools to automate operational tasks.

### How many employees does Pulppo have?
Pulppo has a team of 20 employees.

### What is Pulppo's most recent news?
Pulppo's most recent development was raising $3.3 million in seed funding in January 2023, led by Forerunner Ventures with participation from Graph Ventures, FJ Labs, Y Combinator, M25, and N49P.

## Tags

b2b, proptech, saas, latin-america

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*Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*