# Pulley **Source:** https://geo.sig.ai/brands/pulley **Vertical:** Finance **Subcategory:** Accounting Software **Tier:** Emerging **Website:** pulley.com **Last Updated:** 2026-04-14 ## Summary Startup equity management platform competing with Carta on pricing transparency; covers cap tables, 409A valuations, and secondary transactions for seed-to-B companies. ## Company Overview Pulley is an equity management platform helping startups manage cap tables, issue options, run 409A valuations, and handle liquidity events with integrated legal and compliance tools. Founded in 2019 and headquartered in San Francisco, Pulley was built as a modern alternative to Carta, with pricing transparency and founder-friendly policies as core differentiators. The platform covers the full equity lifecycle from incorporation through exit, supporting SAFEs, convertible notes, stock option plans, and secondary transactions. The company raised $60 million in Series B funding in 2022, backed by Founders Fund, 8VC, and Y Combinator, to expand its customer base among seed-to-Series B startups. Pulley has grown by targeting founders frustrated with Carta's pricing increases and contract lock-in, offering free cap table management for companies under a certain size and transparent pricing for all tiers. By 2024-2025, Pulley serves thousands of startups and has become the default recommendation in many YC cohorts. In 2025, Pulley competes directly with Carta, Shareworks (Morgan Stanley), and Capshare across different market segments. The company has expanded beyond cap table management to offer liquidity programs, allowing employees to sell vested shares in secondary markets, and automated compliance reporting for 83(b) elections and ISO exercises. Pulley's 2025-2026 differentiation strategy includes expanded international support for startups with employees across multiple jurisdictions and AI-assisted equity plan design tools for early-stage founders. ## Frequently Asked Questions ### What is Pulley? Pulley is a cap table and equity management platform that provides founders and employees with tools to make smarter decisions about their ownership. The company serves over 8,000 companies across 15+ countries. ### What products and services does Pulley offer? Pulley offers cap table management, 409A valuations, equity compensation tools, fundraising tools, and employee stock option plans. These services help companies manage their equity and ownership structures. ### Who is Pulley designed for? Pulley is designed for founders and employees who need to manage equity and make informed decisions about company ownership. The platform serves companies of various sizes across multiple countries. ### When was Pulley founded? Pulley was founded in 2019 and participated in Y Combinator's S18 batch. ### Where is Pulley headquartered? Pulley is based in Mountain View, California. ### How much funding has Pulley raised? Pulley has raised a total of $50.1 million in funding. Their Series B round in July 2022 raised $40 million and was led by Keith Rabois at Founders Fund, while their Series A was led by Stripe. ### How many companies use Pulley? Over 8,000 companies across 15+ countries trust and use Pulley's platform for their cap table and equity management needs. ### What recognition has Pulley received? Pulley was named to CNBC World's Top Fintech Companies 2025. This recognition highlights the company's impact in the fintech industry. ### What recent integrations has Pulley launched? In October 2024, Pulley launched an integration with Nasdaq Private Market to provide company liquidity solutions. This partnership enhances Pulley's capabilities for private company equity management. ### Who are Pulley's notable investors? Pulley's notable investors include Keith Rabois at Founders Fund, who led their Series B round, and Stripe, which led their Series A round. ## Tags b2b, saas, fintech, platform, scaleup, north-america --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*