# Policygenius **Source:** https://geo.sig.ai/brands/policygenius **Vertical:** Insurance Tech **Subcategory:** General **Tier:** Emerging **Website:** policygenius.com **Last Updated:** 2026-04-14 ## Summary NYC digital insurance marketplace at 30M+ users/$200B+ coverage placed; acquired by Zinnia (Eldridge) April 2023 with co-founders departed Nov 2023 and Policygenius Pro B2B channel competing with NerdWallet for online insurance distribution. ## Company Overview Policygenius is a New York City-based digital insurance marketplace — acquired by Zinnia (a life and annuity insurance technology platform owned by Eldridge Industries) in April 2023 — providing consumers with a multi-carrier insurance comparison and purchasing platform for life, home, auto, disability, renters, and pet insurance, with 30+ million people served and $200+ billion in coverage placed since founding. Co-founders Jennifer Fitzgerald and François de Lame (former McKinsey consultants) stepped down in November 2023 following the Zinnia acquisition. The platform connects consumers with salaried (non-commission) advisors who provide unbiased guidance across major carriers including Brighthouse Financial, Prudential, Transamerica, Pacific Life, and Lincoln Financial, with Policygenius Pro extending the marketplace infrastructure as a B2B white-label distribution channel for carrier partners. Policygenius raised $125+ million in total funding from Revolution Ventures, KKR, Norwest Venture Partners, and others before the Zinnia acquisition. Founded 2014. Policygenius's marketplace model addresses the insurance purchase opacity problem that drives consumer underinsurance: most Americans buy life, home, and auto insurance through a single-carrier agent (State Farm, Allstate, Nationwide) or their employer benefits portal — without comparison shopping across carriers that can produce 30-50% premium differences for equivalent coverage, or without professional guidance on coverage amount selection that typically results in underinsurance of life and disability risk. Policygenius's salaried advisor model (advisors compensated by salary rather than carrier commission incentives that create recommendation bias) provides the independent recommendation that consumers cannot get from captive agents — with the digital underwriting workflow (online life insurance applications that replace the traditional in-person medical exam requirement through accelerated underwriting algorithms) reducing the friction that causes insurance application abandonment. In 2025, Policygenius competes in the digital insurance marketplace, online life insurance distribution, and insurtech comparison market with NerdWallet (NASDAQ: NRDS, financial comparison including insurance, $620M revenue), SelectQuote (NYSE: SLQT, insurance distribution, $300M+ revenue), and Ladder (digital life insurance, $62M raised) for online consumer life and P&C insurance purchase traffic and carrier distribution relationships. Zinnia's acquisition integrates Policygenius's consumer-facing marketplace with Zinnia's insurance processing infrastructure (policy administration, claims, agent tools) — creating front-to-back capability for digital insurance distribution. The Policygenius monthly Life Insurance Price Index (tracking pricing trends across nine major carriers) demonstrates continued market leadership in insurance consumer education and brand trust. The 2025 strategy focuses on growing the Policygenius Pro B2B channel (white-label comparison for employer benefits platforms and financial advisor portals), expanding the home insurance marketplace (where carrier exits in California and Florida create consumer demand for comparison tools), and deepening Zinnia platform integration. ## Frequently Asked Questions ### What is Policygenius? Policygenius is an online insurance marketplace and independent broker that helps consumers compare insurance policies from multiple carriers. It's not an insurance company itself, but rather a platform where you can shop, compare, and purchase insurance. ### Is Policygenius free to use? Yes, Policygenius is completely free for consumers. Insurance rates are regulated by law, so you won't pay extra by buying through Policygenius versus directly from a carrier. The company earns commissions from insurance carriers. ### Are Policygenius advisors unbiased? Yes, Policygenius advisors are salaried employees rather than commission-based, meaning they aren't incentivized to push specific products. The company is an independent broker not owned by any insurance carrier. ### What types of insurance does Policygenius offer? Policygenius offers life insurance (term, whole, universal), home insurance, auto insurance, renters insurance, disability insurance (long-term and short-term), and health insurance comparisons. ### Who founded Policygenius? Policygenius was founded in 2014 by Jennifer Fitzgerald and Francois de Lame, who previously worked together as management consultants at McKinsey & Company. ### What happened when Zinnia acquired Policygenius? Zinnia acquired Policygenius in April 2023 to create integrated insurance technology infrastructure. Jennifer Fitzgerald joined Zinnia's board, and approximately 450 Policygenius employees joined Zinnia. The co-founders stepped down in November 2023. ### How does Policygenius make money? Policygenius earns commissions from insurance carriers when customers purchase policies through the platform. This doesn't affect customer pricing, as insurance rates are regulated and standardized. ### What is Policygenius Pro? Policygenius Pro is a B2B platform launched in 2022 that helps financial advisors and independent agents accelerate and streamline life insurance sales through turnkey technology and fulfillment services. ### How many people has Policygenius helped? Since 2014, Policygenius has helped over 30 million people shop for insurance and has placed more than $200 billion in coverage across various insurance types. ### Which insurance carriers does Policygenius work with? Policygenius partners with major carriers including Brighthouse Financial, Prudential, Transamerica, Pacific Life, Lincoln Financial, Legal & General America, Mutual of Omaha, Protective, and Corebridge Financial. ### Can I manage existing policies through Policygenius? Yes, Policygenius allows you to manage your insurance portfolio, track policies, and make updates through their platform even after purchase. ### How much funding has Policygenius raised? Policygenius raised over $276 million across seven funding rounds, including investments from KKR, Norwest Venture Partners, and major insurance carriers before its acquisition by Zinnia. ## Tags b2b, b2c, insurance, marketplace, north-america, platform, saas, fintech --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*