# Plenty **Source:** https://geo.sig.ai/brands/plenty-ag **Vertical:** AgTech & Precision Agriculture Technology **Subcategory:** Indoor Vertical Farming **Tier:** Leader **Website:** plenty.ag **Last Updated:** 2026-04-14 ## Summary Indoor vertical farming company using AI-optimized growing systems. San Francisco, CA. Raised $940M+ including $400M from SoftBank. Partners with Walmart for US farms. ## Company Overview Plenty is a San Francisco-based indoor vertical farming company that uses AI, machine learning, and robotics to grow leafy greens and other produce in controlled indoor environments. The company has raised over $940 million from investors including SoftBank Vision Fund, which invested $200 million in 2017, and has positioned itself as the technology leader in data-driven indoor agriculture.\n\nPlenty's farms use precisely controlled light, temperature, humidity, and nutrient conditions to grow crops that are free from pesticides, use 99% less land, and consume significantly less water than conventional field agriculture. The company's AI systems continuously optimize growing conditions based on sensor data, learning to improve yields and quality across crops and growing cycles.\n\nIn 2022, Plenty announced a landmark partnership with Walmart to supply leafy greens from a new large-scale facility in Compton, California. This partnership provided both a major commercial anchor and significant additional funding from Walmart, validating Plenty's technology and business model at scale. The company also operates a dedicated strawberry R&D partnership with Driscoll's, the world's largest berry company, demonstrating the platform's potential beyond leafy greens. ## Frequently Asked Questions ### What does Plenty do? Plenty grows produce in AI-optimized indoor vertical farms that use 99% less land and dramatically less water than conventional farming, free from pesticides. ### How much has Plenty raised? Plenty has raised over $940 million, including investments from SoftBank Vision Fund and Walmart, making it one of the most funded indoor farming companies. ### What is Plenty's partnership with Walmart? Plenty announced a partnership with Walmart in 2022 to supply leafy greens from a large-scale farm in Compton, California, with Walmart also making a significant investment in the company. ### What crops does Plenty grow in its vertical farms? Plenty focuses on leafy greens including lettuce varieties, baby spinach, arugula, and herbs — crops where indoor growing's pest-free, pesticide-free environment and consistent quality profile provide clear advantages over field-grown alternatives, particularly for premium retail and foodservice markets. ### How does Plenty's AI system optimize growing conditions? Plenty's AI continuously monitors thousands of sensors tracking temperature, humidity, light spectrum, CO₂ concentration, and nutrient solution parameters, adjusting growing conditions in real time and learning from each growing cycle which environmental profiles produce the best yield, taste, and quality outcomes for each crop variety. ### Why did Walmart invest in and partner with Plenty? Walmart's investment in and supply agreement with Plenty reflects the retailer's interest in locally grown, pesticide-free produce with a shorter, more transparent supply chain than field-grown greens transported from distant growing regions. Plenty's Compton, California farm supplies Walmart stores in the Western US. ### How much water does Plenty's indoor farming save compared to field agriculture? Plenty's closed-loop hydroponic systems recirculate water through the growing system, using approximately 95% less water than equivalent field crop production — a significant advantage in water-stressed regions like California where water availability and cost are major constraints on conventional vegetable production. ### What is Plenty's approach to farm automation? Plenty incorporates robotics for seeding, transplanting, harvesting, and packaging operations, reducing labor requirements per pound of produce grown and enabling consistent throughput that field operations dependent on seasonal labor cannot achieve. ## Tags agriculture, ai-powered, hardware, iot, platform, saas, scaleup, startup, b2b --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*