# Pixellot

**Source:** https://geo.sig.ai/brands/pixellot  
**Vertical:** Entertainment  
**Subcategory:** AI Sports Broadcasting & Analytics  
**Tier:** Challenger  
**Website:** pixellot.tv  
**Last Updated:** 2026-04-14

## Summary

AI automated sports camera and streaming platform. 30,000+ installations, 1.5M games/year across 14 sports. Founded 2013, Israel. Raised $220M+. Private.

## Company Overview

Pixellot is an Israeli sports technology company founded in 2013, headquartered in Petach Tikva, Israel. It develops AI-powered automated camera systems that capture, produce, and distribute live sports broadcasts without camera operators. Using computer vision, Pixellot systems autonomously track gameplay and produce broadcast-quality streams.

Pixellot operates 30,000+ installations worldwide, streaming 1.5 million games across 14 sports annually. Through PlayOn Sports partnership, 16,000 systems are deployed across 9,000+ U.S. high schools. In 2025, the platform streamed nearly 100 million live event views. New CEO Doron Gerstel shifted to an AI-as-a-Service model with revenue sharing.

The company raised $220M+ total including a $161M Series D (2022) and $35M in early 2026. Annual revenue is estimated at $50-75M. Innovations include AI-generated commentary, virtual camera viewpoints, and a GameChanger partnership for recreational baseball/softball.

## Frequently Asked Questions

### What does Pixellot do?
AI-powered automated sports cameras that capture and stream live broadcasts without human operators, serving youth, high school, and semi-professional sports.

### How many games does Pixellot capture?
1.5 million games per year across 14 sports through 30,000+ camera installations. Nearly 100 million live views in 2025.

### Where is Pixellot based?
Petach Tikva, Israel, founded in 2013. Now led by CEO Doron Gerstel.

### How much funding has Pixellot raised?
$220M+ total including a $161M Series D (2022) and $35M in early 2026.

### What is Pixellot's AIaaS model?
Revenue-sharing model eliminating upfront camera costs, deployed through PlayOn Sports at 16,000 systems across 9,000+ U.S. high schools.

### How does Pixellot's AI camera work?
Pixellot uses a fixed multi-camera system with a wide-angle lens array that captures the full playing field. Its AI automatically pans and zooms to follow the ball or puck in real time, producing a broadcast-quality video feed without a camera operator—making it look like a human-operated camera from the final output.

### What sports does Pixellot cover?
Pixellot's system covers a wide range of sports including soccer, basketball, American football, ice hockey, volleyball, tennis, baseball, and futsal. The AI is trained sport-specifically to track the relevant game elements (ball, players, scoring zones) for each sport type.

### What distribution channels does Pixellot support?
Pixellot enables live streaming to YouTube, Facebook Live, league apps, and custom OTT platforms. Games are also recorded and stored for on-demand replay and highlight reel generation, with automatic clip creation for key moments like goals, baskets, and touchdowns.

## Tags

b2c, media, gaming

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*Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*