# Picsart

**Source:** https://geo.sig.ai/brands/picsart  
**Vertical:** AI-Powered Creative Tools  
**Subcategory:** Photo & Video Editing  
**Tier:** Leader  
**Website:** picsart.com  
**Last Updated:** 2026-04-14

## Summary

AI photo/video editing platform with 150M+ MAUs and 2.5B lifetime downloads; $195M total funding at $1B+ valuation; launched AI Playground with 90+ models

## Company Overview

Picsart is a global AI-powered photo and video editing platform founded in 2011 by Hovhannes Avoyan in Armenia, now headquartered in Miami. The company was built on a community-first model that combined editing tools with a social sharing layer, allowing creators to discover, remix, and build on each other's work. Over 13 years, Picsart evolved from a mobile photo editor into a comprehensive creative platform that serves both individual creators and enterprise customers across photo editing, video editing, design, and generative AI tools. The company has accumulated 2.5 billion lifetime downloads across its mobile and web applications.\n\nPicsart's platform now includes an AI Playground with 90+ generative AI models covering image generation, background removal, object replacement, style transfer, video editing, and design automation. The company positions itself as an accessible alternative to Adobe Creative Cloud for creators who need powerful AI-enhanced tools without a professional design background. Enterprise products target marketing and creative teams at brands and agencies who need to produce visual content at scale. Picsart's AI features are built on a combination of proprietary models and integrations with third-party foundation models.\n\nPicsart has 150M+ monthly active users and raised $195M in total funding at a $1B+ valuation, with investors including Sequoia Capital Armenia, SoftBank Vision Fund 2, and Insight Partners. The company's scale in developing markets — particularly in Southeast Asia, Latin America, and Eastern Europe — differentiates it from Western-focused creative tools and gives it a diverse global creator base. Picsart is navigating the generative AI transition by integrating AI capabilities directly into its existing user workflows rather than launching a separate AI product.

## Frequently Asked Questions

### How many people use Picsart?
Picsart serves approximately 150 million monthly active users and has surpassed 2.5 billion lifetime downloads across mobile and web.

### What AI features does Picsart offer?
Picsart's AI Playground provides access to 90+ AI models for image, video, voice, and icon generation, including Google VEO 3.1, OpenAI Sora 2, and Runway Gen4.5.

### How is Picsart funded?
Picsart raised $195M total including a $130M Series C led by SoftBank Vision Fund 2 in 2021, valuing the company at over $1 billion.

### What is Picsart?
Picsart is a creative platform offering AI-powered photo and video editing tools, a stock asset library, and design templates — used by over 150 million monthly active users from casual creators to professional content teams.

### What AI features does Picsart offer?
Picsart's AI features include AI Background Remover, AI Image Generator, AI Face Enhancer, AI Object Remover, Generative Fill, and AI-powered style transfer — embedded directly into its mobile and web editing interfaces.

### Is Picsart free?
Picsart offers a robust free tier, with Picsart Gold ($5-13/month) unlocking premium assets, ad-free usage, advanced AI tools, and higher export quality for creators who need more capabilities.

### How does Picsart compare to Canva?
Picsart excels at photo editing and AI image manipulation with stronger mobile-first UX, while Canva leads in template-based graphic design for marketing materials. Picsart attracts more image-editing focused creators; Canva attracts more document and marketing designers.

### Does Picsart have a business offering?
Yes. Picsart for Teams provides brand kit management, collaborative workspaces, and shared asset libraries for marketing teams and agencies that need consistent visual output across multiple creators.

## Tags

ai-powered, saas, b2b

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*Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*