# Phrase **Source:** https://geo.sig.ai/brands/phrase **Vertical:** Enterprise Software **Subcategory:** AI Translation & Localization **Tier:** Challenger **Website:** phrase.com **Last Updated:** 2026-04-14 ## Summary Enterprise AI localization platform (formerly Memsource). Backed by Carlyle Group. Combines TMS, MT, multimedia localization. Serves Uber, AWS, VW. ISO 27001. Founded 2010, Prague. ## Company Overview Phrase is an enterprise AI localization platform founded in 2012 in Prague, Czech Republic, originally under the name Memsource. The company was built by translation technology veterans who recognized that enterprise localization — translating product interfaces, marketing content, legal documents, and support materials into dozens of languages — was bottlenecked by fragmented workflows, manual handoffs between translators and engineers, and translation management systems that had not kept pace with the volume and speed demands of digital-first businesses. Phrase's mission is to make global content delivery as fast and seamless as its creation.\n\nThe platform integrates a translation management system, neural machine translation, multimedia and video localization, quality assurance automation, and a marketplace connecting enterprises with professional translation agencies — all under a single unified interface. Phrase's AI translation engine is trained on enterprise-specific terminology and style guides through translation memory and glossary management, ensuring brand consistency across languages at scale. The platform provides native integrations with content management systems, developer tools, and cloud storage, allowing strings and files to flow automatically into and out of localization workflows. Customers include Uber, Amazon Web Services, Volkswagen, and other multinational enterprises with high-velocity multilingual content requirements.\n\nPhrase is backed by the Carlyle Group, one of the world's largest private equity firms, which invested to support the company's international expansion and product development. Founded in 2012, the company has grown into one of the two or three largest independent enterprise TMS providers globally, competing with SDL/RWS and Smartling. Its combination of owned MT technology, comprehensive workflow automation, and major-brand customer references positions Phrase as a full-stack localization infrastructure provider for global enterprises. ## Frequently Asked Questions ### What is Phrase? Enterprise AI localization platform combining TMS, MT, multimedia localization, and workflow automation. Formerly Memsource, backed by Carlyle Group. ### What is Phrase Studio? Multimedia localization with AI voiceovers, subtitles in 100+ languages, and SEO metadata. ### What integrations does Phrase support? GitHub, GitLab, Bitbucket, Azure DevOps, CMS platforms, and marketing automation systems. ### Who uses Phrase? Uber, AWS, Volkswagen, Zendesk and thousands of global brands. ISO 27001 certified. ### What is Phrase and who uses it? Phrase is a localization technology platform used by global businesses to manage translation and localization workflows for software, websites, apps, and documents. It provides a translation management system (TMS), a developer-focused string editor, and machine translation integrations—supporting teams that need to translate content into many languages efficiently. ### How does Phrase integrate with software development workflows? Phrase integrates with GitHub, GitLab, Bitbucket, and other development tools via CLI, API, and native integrations. Developers can push and pull translation strings automatically within their CI/CD pipelines, keeping localization in sync with product development without manual file exports. ### Does Phrase support machine translation and AI? Yes. Phrase integrates with machine translation providers including DeepL, Google Translate, and Microsoft Translator. AI-assisted translation suggestions and quality checks help translators work faster while maintaining accuracy. Phrase also offers automated machine translation post-editing workflows for high-volume content. ### What is Phrase's translation memory and how does it reduce costs? Phrase includes translation memory that stores previously translated segments and automatically suggests or applies them when identical or similar content appears in future projects. This eliminates re-translation of repeated content, reducing cost and improving consistency across large content libraries. ## Tags b2b, enterprise, saas --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*