# Perplexity

**Source:** https://geo.sig.ai/brands/perplexity  
**Vertical:** AI & Machine Learning  
**Subcategory:** AI Search API  
**Tier:** Leader  
**Website:** perplexity.ai  
**Last Updated:** 2026-04-14

## Summary

1B+ monthly queries; 240M website visits/month; AI search category leader. $9B valuation; Perplexity Pro with GPT-4o and Claude 3.7 access. Sonar API for AI-native search in agentic applications. 15M+ registered users.

## Company Overview

Perplexity AI is an AI-powered answer engine that provides direct, sourced responses to user queries by searching the web in real time and synthesizing information through large language models. Founded in 2022 and headquartered in San Francisco, Perplexity was created by Aravind Srinivas (formerly OpenAI), Denis Yarats, Johnny Ho, and Andy Konwinski with the vision of replacing the traditional search engine's link-based results with direct, cited answers that users can trust and verify.

The company has grown from a research project to one of the most-used AI products globally, raising $500 million in January 2025 at a $9 billion valuation, with investors including SoftBank, NVIDIA, Bezos Expeditions, and IVP. Perplexity's daily active users and query volume have grown dramatically through 2024-2025 as users adopt it for research tasks where ChatGPT's knowledge cutoff is a limitation. The platform's Pages feature allows users to generate shareable research documents, and its Pro subscription offers more capable models and unlimited searches.

In 2025, Perplexity has emerged as one of the most credible challengers to Google's search dominance, particularly for informational queries. The company has launched Perplexity for Enterprise (privacy-focused, no training on customer data) and partnered with device manufacturers to become the default search AI on certain smartphones. The company faces intensifying competition from Google's AI Overviews (formerly SGE), ChatGPT Search (OpenAI), and Bing's AI integration. Perplexity's focus on speed, citation quality, and a clean ad-free interface has built strong user loyalty among knowledge workers and researchers.

## Frequently Asked Questions

### What is Perplexity?
Perplexity is an AI-powered answer engine that combines search capabilities with conversational AI technology. Founded in 2022 and based in San Francisco, it provides users with direct answers to their queries using advanced artificial intelligence.

### What products and services does Perplexity offer?
Perplexity offers an AI search engine, Perplexity Pro subscription service ($20/month), API access for developers, enterprise solutions for businesses, and a Chrome extension. These products enable users to access AI-powered search across different platforms and use cases.

### Who should use Perplexity?
Perplexity serves individual users through its search engine and Pro subscription, developers through API access, and businesses through enterprise solutions. With 30 million monthly users, it caters to anyone seeking AI-powered answers and search capabilities.

### When was Perplexity founded?
Perplexity was founded in 2022.

### Where is Perplexity located?
Perplexity is based in San Francisco, California.

### Who has invested in Perplexity?
Perplexity is backed by prominent investors including Nvidia, SoftBank, Jeff Bezos, and Susan Wojcicki. As of March 2025, the company reached an $18 billion valuation.

### What are Perplexity's key metrics and achievements?
As of March 2025, Perplexity has 30 million monthly users processing 780 million queries per month with 20% month-over-month growth. The company is projected to reach $100 million in annual revenue for 2025, up from $20 million in 2024.

### What technology does Perplexity use?
Perplexity combines AI and machine learning technology with search capabilities to create a conversational answer engine. The platform uses artificial intelligence to provide direct, conversational responses to user queries.

### How much does Perplexity cost?
Perplexity offers a premium subscription called Perplexity Pro for $20 per month. Additional pricing options are available for API access and enterprise solutions.

### What are Perplexity's recent developments?
In March 2025, Perplexity reached an $18 billion valuation with 30 million monthly users and 780 million queries per month. The company is on track to achieve $100 million in annual revenue for 2025, representing significant growth from $20 million in 2024.

## Tags

ai-powered, b2c, mobile-first, saas, unicorn

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*Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*