# Per Diem

**Source:** https://geo.sig.ai/brands/per-diem  
**Vertical:** Consumer Technology  
**Subcategory:** General  
**Tier:** Emerging  
**Website:** tryperdiem.com  
**Last Updated:** 2026-04-14

## Summary

White-label loyalty and subscription app platform for independent coffee shops and restaurants; explosive growth from $2.3M to $24.6M revenue in 6 months competing with Square Loyalty.

## Company Overview

Per Diem is a white-label mobile app platform that enables independent restaurants, coffee shops, and food businesses to launch their own branded customer loyalty and subscription apps — providing the Starbucks-style mobile ordering, subscription (daily coffee programs), and loyalty points functionality that enterprise brands have but which small businesses can't afford to build custom. Founded in 2020 in San Francisco and a Y Combinator W21 graduate, Per Diem raised $2.3 million in seed funding led by Two Sigma Ventures in April 2021, growing revenue from $2.3 million in June 2024 to $24.6 million in December 2024 — extraordinary 10x growth in six months.\n\nPer Diem's platform provides independent coffee shops and restaurants with a branded mobile app (their own logo, colors, and brand identity) that customers download from the App Store or Google Play — enabling mobile ordering ahead (skip the queue), loyalty point earning and redemption, and subscription programs (e.g., "unlimited lattes for $29/month"). The subscription model has been particularly successful at independent coffee shops where regular daily customers with predictable visits are the most loyal customers. Per Diem handles the app development, payment processing, and loyalty mechanics, charging a percentage of revenue or monthly subscription.\n\nIn 2025, the revenue growth from $2.3M to $24.6M in six months represents one of the most dramatic growth trajectories in the restaurant technology space. Per Diem competes with Square Loyalty, Toast (POS with loyalty), and white-label app providers including Olo for restaurant loyalty and mobile ordering. Independent restaurants and coffee shops are highly underserved by enterprise loyalty platforms priced for Starbucks-scale operations. The explosive growth suggests Per Diem hit a critical viral loop — each coffee shop customer who downloads their local café's Per Diem app becomes a user who may download other café's apps, creating network effects. The 2025 strategy focuses on growing the merchant network, deepening the subscription product, and potentially expanding beyond food/beverage into other retail verticals.

## Frequently Asked Questions

### What is Per Diem?
Per Diem is a San Francisco-based mobile app platform founded in 2020 that enables restaurants, coffee shops, and local businesses to launch their own branded Starbucks-like subscription and loyalty apps in days without technical expertise. The company is a Y Combinator W21 graduate that serves hundreds of independent businesses across the United States.

### What products and services does Per Diem offer?
Per Diem offers a mobile app builder platform, subscription management system, loyalty program platform, branded mobile apps, and payment processing. These tools enable local businesses to create their own custom apps without requiring technical knowledge.

### Who is Per Diem designed for?
Per Diem is designed for restaurants, coffee shops, and local businesses that want to launch their own branded subscription and loyalty apps. The platform serves hundreds of independent businesses across the United States.

### When was Per Diem founded?
Per Diem was founded in 2020 by Tomer Molovinsky (CEO) and Doron Segal (CTO). The company participated in Y Combinator's Winter 2021 batch.

### Where is Per Diem located?
Per Diem is based in San Francisco, California, United States.

### Has Per Diem raised any funding?
Yes, Per Diem raised $2.3M in seed funding in April 2021, led by Two Sigma Ventures with participation from Y Combinator.

### What are Per Diem's key achievements and metrics?
Per Diem generated $24.6M in revenue in December 2024, up from $2.3M in June 2024, representing significant growth. The company serves hundreds of restaurants, coffee shops, and local businesses across the United States.

### How quickly can businesses launch an app with Per Diem?
Per Diem enables businesses to launch their own branded Starbucks-like subscription and loyalty apps in days without requiring technical expertise.

### Who founded Per Diem?
Per Diem was founded by Tomer Molovinsky, who serves as CEO, and Doron Segal, who serves as CTO.

### What is Per Diem's recent growth trajectory?
Per Diem experienced exceptional revenue growth, increasing from $2.3M in June 2024 to $24.6M in December 2024. The company continues to expand its customer base of restaurants, coffee shops, and local businesses across the United States.

## Tags

b2c, hardware, startup

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*Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*