# PepsiCo

**Source:** https://geo.sig.ai/brands/pepsico  
**Vertical:** CPG  
**Subcategory:** Food & Beverage  
**Tier:** Leader  
**Website:** pepsico.com  
**Last Updated:** 2026-04-14

## Summary

PepsiCo (PEP) reported $91.5B in FY2024 revenue. #2 global food & beverage company. ~318,000 employees. HQ: Purchase, NY. Brands: Lay's, Gatorade, Doritos, Pepsi, Quaker.

## Company Overview

PepsiCo, Inc. is the second-largest food and beverage company in the world by revenue, headquartered in Purchase, New York. The company was formed in 1965 through the merger of Pepsi-Cola and Frito-Lay and has since expanded into one of the most diversified consumer goods portfolios globally. PepsiCo reported revenue of $91.5B in FY2024, employing approximately 318,000 people across more than 200 countries and territories.

PepsiCo's business is divided into seven reporting segments: Frito-Lay North America (FLNA), Quaker Foods North America (QFNA), PepsiCo Beverages North America (PBNA), Latin America (LatAm), Europe, Africa, Middle East and South Asia (AMESA), and Asia Pacific, Australia, New Zealand and China (APAC). The Frito-Lay division — home to Lay's, Doritos, Cheetos, Tostitos, and Fritos — is PepsiCo's most profitable business unit and global market leader in salty snacks. Beverages include Pepsi, Mountain Dew, Gatorade, Lipton (joint venture), Tropicana (partially divested), and Bubly.

PepsiCo trades on NASDAQ under the ticker PEP with a market cap of approximately $200B. The company returned over $8B to shareholders through dividends and share buybacks in FY2024. PepsiCo faces ongoing pressure from consumers trading down and health-conscious trends shifting away from sugary beverages and processed snacks. The company is investing heavily in "better-for-you" products, international expansion, and supply chain digitization. Its competitive set includes Nestlé, Coca-Cola (beverages), Kellanova/Mars (snacks), and Mondelez.

## Frequently Asked Questions

### What is PepsiCo's annual revenue?
PepsiCo reported $91.5B in net revenue for FY2024, a slight decline of approximately 0.4% from FY2023's $91.5B, impacted by volume softness in North America beverages and snacks.

### What is PepsiCo's stock ticker?
PepsiCo trades on NASDAQ under the ticker symbol PEP. It is a component of the S&P 500 and Dow Jones Industrial Average.

### What brands does PepsiCo own?
PepsiCo owns Pepsi, Mountain Dew, Gatorade, Lipton (JV), Lay's, Doritos, Cheetos, Fritos, Tostitos, Quaker Oats, Cap'n Crunch, Life cereal, Bubly, and LIFEWTR, among others.

### How does PepsiCo compare to Coca-Cola?
PepsiCo ($91.5B revenue) is much larger than Coca-Cola ($47.1B) overall because PepsiCo includes a massive food/snacks business. In beverages alone, Coca-Cola is the larger company with stronger brand recognition and margins.

### Who are PepsiCo's main competitors?
In beverages, PepsiCo's main competitor is Coca-Cola. In snacks, it competes with Kellanova (Pringles, now owned by Mars), Mondelez, and Kellogg's. In nutrition, it competes with Nestlé and Danone.

### Where is PepsiCo headquartered?
PepsiCo is headquartered in Purchase, New York, with major operational hubs in Plano, Texas (Frito-Lay) and Chicago, Illinois (Quaker Foods).

### Why is Frito-Lay considered PepsiCo's most valuable asset?
Frito-Lay North America is PepsiCo's most profitable segment by operating margin — the salty snack category commands significantly higher margins than carbonated beverages due to Frito-Lay's manufacturing cost advantages, brand pricing power (Lay's, Doritos, Cheetos have among the highest brand loyalty scores in CPG), and the direct-store-delivery (DSD) distribution system that gives Frito-Lay merchandising control at retail shelf. Frito-Lay holds approximately 60% of the US savory snack market — a dominant share that makes it the default supplier for most retail chains. The division generates approximately $20 billion in annual revenue with operating margins estimated at 25-30%, making it among the most valuable food manufacturing assets in the world.

### What is PepsiCo's health and wellness product strategy?
PepsiCo has made significant investments in better-for-you products to address declining carbonated soft drink consumption and growing consumer health consciousness: Gatorade Zero (zero sugar sports drink), Lipton Pure Leaf unsweetened teas (acquired through the Lipton partnership), Bubly sparkling water, Lifewtr premium water, Off the Eaten Path (vegetable-based snacks), SunChips (multigrain snacks), and Naked Juice (cold-pressed juices). The Quaker Foods division (Quaker Oatmeal, Quaker Granola Bars, Cap'n Crunch) provides a health-adjacent positioning in breakfast and snacking. PepsiCo's 'pep+ (PepsiCo Positive)' sustainability strategy commits to reducing added sugars, saturated fats, and sodium across the portfolio while growing the Better For You portfolio to represent 35%+ of revenue.

## Tags

b2c, fortune500, global, manufacturing, public, retailtech

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*Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*