# #paid

**Source:** https://geo.sig.ai/brands/paid  
**Vertical:** Creator Economy  
**Subcategory:** Creator-Brand Marketplace  
**Tier:** Emerging  
**Website:** hashtagpaid.com  
**Last Updated:** 2026-04-14

## Summary

Creator marketplace for brand collaboration and UGC content campaigns; Toronto Canada; raised $20M+; handles whitelisted ads and creator-driven performance content.

## Company Overview

#paid is a creator marketplace headquartered in Toronto, Canada, that connects brands with creators for sponsored content, UGC campaigns, and whitelisted advertising. The company raised over $20 million in venture funding and has built a curated network of creators vetted for content quality and audience authenticity.\n\nThe platform's whitelisting capabilities allow brands to run paid advertising using creator-produced content directly from the creator's social handle, creating more authentic ad experiences that typically outperform brand-produced creative. This feature has become a significant driver of #paid's adoption among performance marketing teams that want the credibility of creator content combined with the precision of paid media targeting.\n\n#paid also provides brands with a managed campaign workflow that includes creative briefing, creator matching, content review, and performance reporting. The platform focuses on building long-term brand-creator relationships rather than transactional one-off campaigns, which aligns with evidence that sustained creator partnerships deliver superior brand recall and audience trust.

## Frequently Asked Questions

### What is creator whitelisting and how does #paid support it?
Creator whitelisting allows brands to run paid ads using a creator's social handle and content, resulting in more authentic ads. #paid supports this natively, enabling brands to amplify creator content through paid media.

### How does #paid vet its creator network?
#paid curates its creator network based on content quality standards and audience authenticity checks, helping brands avoid partnerships with low-quality or inauthentic accounts.

### Where is #paid headquartered?
#paid is headquartered in Toronto, Canada, and has raised over $20 million in funding to expand its creator marketplace and campaign management capabilities.

### How much does #paid cost?
#paid uses custom pricing based on the number of creators activated and campaign scope. Brands typically pay per creator engagement rather than a monthly SaaS fee, with managed service options for brands that want campaign support.

### What platforms does #paid support for creator campaigns?
#paid primarily serves Instagram and TikTok campaigns, with creator whitelisting capabilities on Meta Ads Manager — focusing on the two platforms where creator content drives the highest paid social performance for consumer brands.

### How does #paid match brands with creators?
#paid uses a two-sided application process — brands post campaign briefs and creators apply to participate. Brands review applicants and select creators who align with their brand aesthetic and audience, rather than the platform algorithmically assigning creators.

### What types of brands use #paid?
#paid primarily serves consumer brands in the DTC, beauty, food and beverage, and lifestyle sectors — brands that regularly run paid social campaigns on Instagram and TikTok and need creator content as ad creative.

### Does #paid handle content rights and licensing?
Yes. #paid includes content licensing as part of its workflow, granting brands the rights to run creator content as paid advertising through whitelisting without requiring separate legal agreements for each piece of content.

## Tags

adtech, b2b, b2c, marketing, marketplace, martech, media, platform, saas, startup

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*Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*