# ORO Labs

**Source:** https://geo.sig.ai/brands/oro-labs  
**Vertical:** Enterprise Software  
**Subcategory:** AI Procurement Orchestration  
**Tier:** Challenger  
**Website:** orolabs.ai  
**Last Updated:** 2026-04-14

## Summary

AI-native procurement orchestration platform. Founded 2020, Palo Alto. $100M Series C (March 2026), $160M total. 300% revenue growth. Fortune 500 clients. Private.

## Company Overview

ORO Labs is an AI-native procurement orchestration platform founded in 2020 by Sudhir Bhojwani (CEO), Lalitha Rajagopalan, and Yuan Tung, all former SAP Ariba executives. Headquartered in Palo Alto, California, ORO helps enterprises build flexible workflows combining human decision-making with autonomous, agentic AI to manage complex procurement processes including intake management, supplier onboarding, and compliance.

ORO serves global enterprises across procurement, finance, legal, and supply chain functions. Recognized as a leader in G2's Winter 2026 Grid for Procurement Orchestration and featured in Gartner's 2025 Hype Cycle. Customers include Coca-Cola, Pfizer, Novartis, Thermo Fisher Scientific, and Booking.com. Competitors include Zip, Tonkean, and traditional suites from SAP and Coupa.

In March 2026, ORO Labs raised $100 million in a Series C led by Goldman Sachs Growth Equity and Brighton Park Capital, bringing total funding to $160 million. The company reported 300% revenue growth over the prior year driven by surging enterprise demand for agentic AI in procurement.

## Frequently Asked Questions

### What does ORO Labs do?
ORO Labs provides AI-native procurement orchestration, helping enterprises manage complex procurement workflows by combining human decision-making with autonomous, agentic AI.

### How much funding has ORO Labs raised?
$160 million total, including a $100M Series C in March 2026 led by Goldman Sachs Growth Equity and Brighton Park Capital.

### Who are ORO Labs' customers?
Fortune 500 companies including Coca-Cola, Pfizer, Novartis, Thermo Fisher Scientific, and Booking.com.

### Who founded ORO Labs?
Founded in 2020 by Sudhir Bhojwani, Lalitha Rajagopalan, and Yuan Tung, all former SAP Ariba executives.

### What industry recognition has ORO Labs received?
Leader in G2's Winter 2026 Grid for Procurement Orchestration and featured in Gartner's 2025 Hype Cycle for Procurement and Sourcing.

### What is ORO Labs and what does it do for procurement?
ORO Labs is an intake and orchestration platform for procurement and legal teams. It provides a guided intake experience for internal stakeholders requesting new vendors, contracts, or purchases—replacing ad-hoc email requests with a structured workflow that routes requests through the right approval and review steps automatically.

### How does ORO Labs improve the new vendor intake process?
ORO's intake forms capture the right information upfront based on request type and risk level, then automatically route requests to procurement, legal, IT security, and finance reviewers based on configurable rules. This replaces the manual coordination that typically delays vendor onboarding by days or weeks.

### Does ORO Labs integrate with existing procurement and CLM systems?
Yes. ORO Labs integrates with major procurement platforms (SAP Ariba, Coupa, Jaggaer), contract lifecycle management tools, and ERP systems. ORO serves as the intelligent intake and orchestration layer that connects internal requestors with back-end procurement and legal workflows without disrupting existing systems.

## Tags

b2b, enterprise, saas

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*Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*