# Optery **Source:** https://geo.sig.ai/brands/optery **Vertical:** Security **Subcategory:** General **Tier:** Emerging **Website:** optery.com **Last Updated:** 2026-04-14 ## Summary Personal data privacy service removing information from 500+ data brokers; PCMag Editors' Choice 2022-2025 competing with DeleteMe named as potential unicorn by Business Insider. ## Company Overview Optery is a personal data privacy service that automatically removes users' personal information from data brokers — the companies that aggregate and sell personal data including home addresses, phone numbers, email addresses, financial information, and relatives' data. Founded in 2020 in San Francisco, Optery raised $6 million from investors and has won PCMag's Editors' Choice award for data privacy services from 2022 through 2025, earned multiple Cybersecurity Excellence Awards, and was named by Business Insider as one of 30 startups most likely to become a unicorn in 2025.\n\nOptery's service works by identifying which data brokers are selling each user's personal information, then submitting opt-out requests to remove those records under applicable privacy laws (California CCPA, Virginia VCDPA, and voluntary broker opt-outs in other states). Because data brokers constantly re-scrape and re-list data, the removal process is ongoing rather than one-time — Optery continuously monitors for re-listed records and re-submits removal requests. Users get a dashboard showing which sites had their data, which have been removed, and which are pending.\n\nIn 2025, Optery competes in the personal data privacy and deletion market with Privacy Bee, DeleteMe, and Abine (Blur) for data broker opt-out services. The category has grown as consumers have become more aware that their personal information is sold commercially, and as concerns about doxxing, stalking, and identity theft have increased. State privacy laws have expanded data subject rights, giving services like Optery legitimate legal levers for removal requests. Business Insider's unicorn prediction reflects the large addressable market (most internet-connected adults in the US have data broker exposure) and Optery's PCMag award wins validating product quality. The 2025 strategy focuses on growing consumer subscriptions, building enterprise offerings (companies protecting executives' personal data), and expanding international coverage as GDPR and other privacy laws expand broker opt-out rights. ## Frequently Asked Questions ### What is Optery? Optery is a San Francisco-based data privacy company founded in 2020 that provides opt-out software to remove users' private information from hundreds of data brokers. The company helps protect personal data including home addresses, phone numbers, emails, and other information being posted and sold on the internet. ### What products and services does Optery offer? Optery offers personal data removal services, data broker opt-outs, privacy protection platform, attack surface management, digital footprint management, employee privacy protection, and online privacy automation. The company provides both free and paid removal tiers with comprehensive data broker monitoring. ### Who is Optery for? Optery serves consumers, businesses, executives, and privacy-conscious individuals requiring personal data protection globally. The platform is designed for anyone concerned about their private information being sold or posted online by data brokers. ### When was Optery founded and who are the founders? Optery was founded in 2020 by Chen Atlas and Lawrence Gentilello. The company participated in Y Combinator's Winter 2022 batch (W22). ### Where is Optery based? Optery is based in San Francisco, California. The company currently employs 55 people. ### How much funding has Optery raised? Optery has raised $6 million in total funding, including a $2.7 million seed round in May 2023. The seed round was led by Bayhouse Capital with participation from Global Founders Capital, Goodwater Capital, Pioneer Fund, Soma Capital, TRAC, and Y Combinator. ### What awards and recognition has Optery received? Optery won PCMag's 'Editors' Choice' award from 2022-2025 and the Cybersecurity Excellence Awards 2024-2025 for Attack Surface Management, Digital Footprint Management, and Employee Privacy Protection. Business Insider also listed Optery as one of 30 early-stage startups most likely to become a unicorn in 2025. ### How does Optery's technology work? Optery uses opt-out software and online privacy automation to remove personal information from hundreds of data brokers. The platform provides comprehensive data broker monitoring and manages the opt-out process on behalf of users. ### How can I get started with Optery? Optery offers both free and paid removal tiers for their personal data removal service. The platform provides varying levels of data broker opt-outs and monitoring depending on the selected tier. ### What are Optery's recent developments? Most recently, Optery raised a $2.7 million seed round in May 2023 and was recognized by Business Insider as one of 30 early-stage startups most likely to become a unicorn in 2025. The company has grown to 55 employees and continues to win industry awards for cybersecurity and privacy protection. ## Tags b2b, cybersecurity, saas, security, unicorn --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*