# ON24 **Source:** https://geo.sig.ai/brands/on24 **Vertical:** Event Management **Subcategory:** Webinar & Virtual Events **Tier:** Challenger **Website:** on24.com **Last Updated:** 2026-04-14 ## Summary B2B digital event platform with $160M revenue; webinar engagement data (poll responses, downloads, time watched) as first-party pipeline intelligence feeding Salesforce and Marketo. ## Company Overview ON24 is a digital experience platform for B2B marketing, enabling companies to run webinars, virtual conferences, and on-demand content experiences that capture audience engagement data and convert viewers into qualified sales pipeline. Founded in 1998 and headquartered in San Francisco, ON24 is listed on NYSE (NYSE: ONTF) and generates approximately $160 million in annual revenue serving enterprise marketing teams at companies including Microsoft, SAP, and Merck who use digital events as a primary demand generation channel.\n\nON24's platform goes beyond basic webinar hosting — every attendee interaction (poll responses, Q&A questions, resource downloads, content watched, time spent) is captured as first-party engagement data that flows into CRM and marketing automation systems (Salesforce, Marketo, HubSpot) as behavioral intent signals. This transforms webinars from one-way broadcasts into data-generating demand generation assets. ON24 Intelligence analyzes this engagement data to score prospects by their buying signal strength based on their webinar behavior patterns.\n\nIn 2025, ON24 operates in the digital events and webinar platform market that exploded during COVID-19 and has since contracted as in-person events returned. The company has repositioned from "webinar platform" to "digital experience platform" emphasizing the first-party data and pipeline generation value rather than the meeting technology. ON24 competes with Zoom Webinars, Hopin (now RingCentral Events), Cvent, and video marketing platforms for B2B event and content marketing budgets. The 2025 strategy focuses on ON24 AI-powered personalized content experiences (where each viewer sees customized content based on their profile), growing its Content Hub (always-on content experience) product, and helping marketers demonstrate revenue attribution from digital events. ## Frequently Asked Questions ### What is ON24? ON24 is a digital engagement platform that enables organizations to create interactive webinars, virtual events, and multimedia content experiences that drive engagement and generate actionable insights. ### What services does ON24 provide? ON24 specializes in Webinar & Virtual Events solutions within the Event Management industry, offering comprehensive products and services designed to meet client needs. The company serves businesses and organizations seeking reliable, innovative solutions in this space. ON24 combines technical expertise, industry knowledge, and customer-focused service delivery to provide value to its clients. ### Who are ON24's typical customers? ON24 serves organizations across the Event Management sector, including small businesses, mid-market companies, and large enterprises requiring Webinar & Virtual Events solutions. The company works with clients who value quality, reliability, and innovation in their technology and service partners. ON24's customer base spans multiple industries and geographies, reflecting the broad applicability of its solutions. ### How does ON24 pricing work? ON24 typically offers flexible pricing models tailored to customer needs, which may include subscription-based licensing, usage-based pricing, or custom enterprise agreements. Pricing varies based on deployment scale, feature requirements, support levels, and contract terms. The company works with prospective customers to develop pricing proposals that align with budget constraints and expected value delivery. ### What makes ON24 different from competitors? ON24 differentiates itself through specialized expertise in Webinar & Virtual Events, innovative technology approaches, and strong customer relationships. The company invests in research and development to stay ahead of industry trends and deliver cutting-edge solutions. ON24's competitive advantages include proven implementation methodologies, industry-specific knowledge, and a track record of successful customer deployments. ### What technical requirements are needed to use ON24? ON24 solutions typically require standard infrastructure including reliable internet connectivity, compatible hardware or cloud resources, and integration capabilities with existing systems. Specific technical requirements vary by product and deployment model, with options for cloud-based, on-premises, or hybrid configurations. ON24 provides detailed technical specifications and works with customers during implementation to ensure infrastructure readiness. ### Does ON24 integrate with other systems? Yes, ON24 offers integration capabilities with common enterprise systems, platforms, and applications used in the Event Management industry. The company provides APIs, pre-built connectors, and integration support to enable data exchange and workflow coordination. ON24 works with customers to understand integration requirements and deliver solutions that fit into existing technology ecosystems. ### What kind of support does ON24 offer? ON24 provides customer support including technical assistance, user training, documentation, and ongoing account management. Support options vary by service level, with premium packages offering faster response times and dedicated support resources. The company maintains support teams with expertise in its solutions and the Event Management industry to effectively assist customers. ### How long does ON24 implementation typically take? ON24 implementation timelines vary based on solution complexity, organizational readiness, customization requirements, and deployment scope. Simple configurations may be operational within weeks, while comprehensive enterprise deployments can take several months. ON24 follows structured implementation methodologies and provides project management support to keep deployments on track and ensure successful outcomes. ### What industries does ON24 serve? ON24 serves clients across multiple industries within the Event Management sector, including organizations with specific Webinar & Virtual Events needs. The company has developed industry expertise through years of customer engagements and solution deployments. ON24 offers both horizontal solutions applicable across industries and vertical-specific offerings tailored to unique sector requirements. ### How can I get started with ON24? Getting started with ON24 typically begins with an initial consultation to understand your requirements and assess solution fit. The company offers product demonstrations, proof-of-concept projects, or trial periods depending on the solution. Prospective customers can contact ON24 through the website, request information from sales representatives, or engage with partners to begin the evaluation and purchasing process. ## Tags b2b, saas, collaboration, public, productivity --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*