# Okendo **Source:** https://geo.sig.ai/brands/okendo **Vertical:** eCommerce **Subcategory:** Reviews & Social Proof **Tier:** Emerging **Website:** okendo.io **Last Updated:** 2026-04-14 ## Summary Customer reviews and UGC platform for Shopify brands, driving conversion through verified purchase reviews, photo and video content, and post-purchase survey data. ## Company Overview Okendo is a Sydney-based ecommerce reviews and user-generated content platform built natively for Shopify, enabling DTC brands to collect, display, and distribute verified purchase reviews, photo and video content, and customer attribute data that increases product page conversion and builds social proof at scale. The platform's review collection flow is designed for high response rates through mobile-optimized request emails, on-site review forms, and incentive mechanics like loyalty points or discount rewards for leaving reviews — resulting in review volumes that provide the social proof density needed to influence purchasing decisions on high-traffic product pages. Okendo's review display widgets are optimized for Shopify storefronts and support rich media display, review filtering and sorting, and Q&A sections that surface helpful content without requiring custom development. Okendo's post-purchase survey product, Okendo Surveys, allows brands to capture zero-party data directly from customers about their preferences, purchase motivations, and attribution (how they heard about the brand) — providing first-party data for marketing personalization at a time when third-party cookie deprecation is reducing the effectiveness of traditional tracking-based segmentation. The platform integrates with Klaviyo, Attentive, and other marketing tools to make survey responses and review sentiment data actionable in marketing automation flows, enabling brands to segment email and SMS audiences by customer-reported preferences rather than inferred behavioral signals. Okendo's referral product allows satisfied reviewing customers to be automatically prompted to refer friends, converting the review-leaving moment — when brand sentiment is highest — into a referral acquisition opportunity. Founded in 2018 by Matthew Goodman in Australia, Okendo raised over $26M from investors including Index Ventures and has built a customer base of over 9,000 Shopify brands including SKIMS, Liquid I.V., and True Classic. The company competes with Yotpo, Stamped.io, Loox, and Judge.me in the Shopify reviews market, differentiating through its focus on premium DTC brands, its surveys and zero-party data capabilities, and the breadth of its integration ecosystem connecting reviews data to marketing automation and loyalty platforms. ## Frequently Asked Questions ### What is zero-party data and why is Okendo Surveys valuable for ecommerce brands? Zero-party data is information customers intentionally and proactively share with a brand — like survey responses about preferences, purchase motivations, or product recommendations — as opposed to behavioral data inferred from tracked actions. As third-party cookies phase out and ad tracking becomes less reliable, zero-party data collected through post-purchase surveys gives brands accurate first-party segmentation signals that improve email personalization, product development decisions, and paid media attribution accuracy. ### What does Okendo charge for its reviews and surveys platform? Okendo offers tiered plans starting around $19 per month for small stores, scaling to several hundred dollars per month for high-volume merchants. All plans include reviews collection and display; higher tiers add Surveys, Referrals, and Quizzes modules. Enterprise plans are custom-quoted for Shopify Plus brands. ### Who does Okendo target? Okendo primarily targets Shopify and Shopify Plus brands, particularly in the beauty, health, apparel, and food categories where social proof and product discovery are critical to conversion. It competes most directly with Yotpo and Stamped.io for growing DTC brands. ### How does Okendo collect reviews from customers? Okendo sends post-purchase review request emails with a streamlined in-email review form so customers can leave ratings and written reviews without leaving their inbox. Photo and video submission is supported, and review requests can be timed based on estimated delivery windows. ### What is Okendo Quizzes and how does it relate to personalization? Okendo Quizzes is a product recommendation quiz builder that lets brands create interactive quizzes to guide shoppers to the right products. Quiz response data is captured as zero-party data and fed into customer profiles for segmentation in Klaviyo and other marketing tools. ### How does Okendo integrate with Klaviyo? Okendo sends review submission events, star ratings, review content, and survey responses directly to Klaviyo as customer profile properties and events. Marketers use this data to segment lists, personalize email content, and trigger flows based on review sentiment or survey answers. ### How does Okendo compare to Yotpo and Stamped.io? Okendo, Yotpo, and Stamped.io are all major Shopify review platforms. Yotpo is the largest with the most integrations and visual UGC capabilities; Stamped.io is known for competitive pricing; Okendo differentiates on UX quality, the bundled zero-party data tools (Surveys, Quizzes), and strong Klaviyo integration that makes review data actionable. ### Does Okendo support Google Shopping review syndication? Yes, Okendo syndicates reviews to Google Shopping and seller ratings programs, allowing brands' star ratings to appear in Google Ads and organic Shopping results. This improves click-through rates for paid search and Shopping campaigns. ## Tags analytics, automation, b2b, b2c, marketing, marketplace, platform, retailtech, saas, startup --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*