# Northbeam

**Source:** https://geo.sig.ai/brands/northbeam  
**Vertical:** Marketing Technology  
**Subcategory:** Marketing Attribution & Analytics  
**Tier:** Challenger  
**Website:** northbeam.io  
**Last Updated:** 2026-04-14

## Summary

Marketing intelligence platform for ecommerce attribution. Founded 2019, El Segundo CA. Raised ~$32M total. Privacy-first cross-platform attribution using first-party data. Private.

## Company Overview

Northbeam is a marketing intelligence platform founded in 2019 and headquartered in El Segundo, California. Led by CEO Austin Harrison, the company helps DTC and ecommerce brands measure the true impact of advertising spend across platforms like Meta, Google, and TikTok. Its core product uses first-party data and machine learning for cross-platform attribution, media mix modeling, and incrementality testing.

Northbeam competes with Triple Whale, Rockerbox, and Measured, differentiating through its proprietary attribution model that stitches together ad views and clicks without relying on third-party cookies. The company experienced 37x YoY revenue growth during 2021-2022 as Apple's iOS 14.5 privacy changes made legacy attribution tools unreliable.

In October 2025, Northbeam launched an industry-first attribution model connecting ad views and clicks to real revenue. The company secured strategic growth investment from HighPost Capital and Silversmith Capital Partners, bringing total funding to approximately $32.6 million.

## Frequently Asked Questions

### What does Northbeam do?
Northbeam provides cross-platform marketing attribution, media mix modeling, and incrementality testing for ecommerce brands, helping them understand which ads truly drive revenue.

### How much funding has Northbeam raised?
Approximately $32.6 million including a $15M Series A from Silversmith Capital Partners and a strategic growth investment from HighPost Capital.

### How does Northbeam handle privacy changes?
Northbeam uses first-party data and machine learning models for attribution without relying on third-party cookies, well-suited for the post-iOS 14.5 landscape.

### Who are Northbeam's competitors?
Triple Whale, Rockerbox, and Measured in the ecommerce attribution space.

### What industries does Northbeam serve?
Primarily DTC and ecommerce brands across fashion, beauty, food and beverage, and health/wellness verticals.

### What is Northbeam's approach to multi-touch attribution?
Northbeam uses a first-party data approach — collecting signals from the brand's own customer data rather than relying on third-party cookies or platform self-reported data (which is inherently biased toward that platform's own attribution). Its ML model stitches ad views and clicks across Meta, Google, TikTok, and other channels to produce a holistic, cross-platform attribution picture.

### What is media mix modeling (MMM) and how does Northbeam use it?
Media mix modeling uses statistical regression on historical spend and revenue data to estimate the contribution of each marketing channel — complementing click-based attribution with a top-down view of what's driving total revenue. Northbeam combines MMM with its multi-touch attribution model to give marketers both granular and holistic views of marketing effectiveness.

### How does Northbeam handle incrementality testing?
Northbeam supports geo-based and audience holdout incrementality experiments — measuring the true causal lift from advertising by comparing exposed versus unexposed groups, helping brands validate their attribution model and confidently scale channels that demonstrate true incremental impact rather than correlation.

## Tags

b2b, martech, saas, marketing

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*Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*