# Noom

**Source:** https://geo.sig.ai/brands/noom  
**Vertical:** Healthcare  
**Subcategory:** Weight Health Platform  
**Tier:** Growth  
**Website:** noom.com  
**Last Updated:** 2026-04-14

## Summary

Noom is a digital weight health program combining psychology-based behavioral coaching, food logging, and human coaching to help members build sustainable healthy habits.

## Company Overview

Noom is a digital health company founded in 2008 that has grown into one of the most widely used weight management platforms, serving millions of members through its psychology-driven approach to behavior change. The platform combines daily lessons on cognitive behavioral techniques, food logging with a traffic-light color-coding system, personal coaching from trained health coaches, and group support to help members change their relationship with food and exercise. Noom raised over $540M and reached a $3.7B valuation, establishing it as a leading consumer digital health company. The company has expanded beyond weight loss into a broader weight health platform addressing both weight management and weight-related conditions including type 2 diabetes management with its Noom Med offering that includes GLP-1 medication prescribing. As GLP-1 medications like Ozempic and Wegovy have transformed the weight loss market, Noom has positioned its behavioral coaching as essential to sustainable results alongside medication. The platform serves both direct-to-consumer subscribers and employer health plans that offer Noom as a weight management benefit for their workforces.

## Frequently Asked Questions

### What is Noom?
Noom is a digital weight health platform that combines psychology-based behavioral coaching, food tracking, and human coaching to help members build sustainable healthy habits and manage weight through behavior change.

### How does Noom use psychology?
Noom's curriculum is based on cognitive behavioral therapy and psychology of eating, helping members understand the thoughts and emotions that drive food choices rather than just prescribing a diet to follow.

### Does Noom prescribe GLP-1 medications?
Yes, Noom Med offers prescribing of GLP-1 medications like semaglutide alongside its behavioral coaching program, positioning the platform as an integrated solution that combines medication with the behavior change needed for sustainable weight health results.

### How does Noom's psychology-based approach to weight loss work?
Noom uses cognitive behavioral therapy (CBT) techniques and behavioral change science to help users understand and change the thoughts, habits, and emotional patterns that drive overeating. Daily lessons, food logging, and coach interactions are all designed to build lasting behavioral change rather than just diet restriction.

### Does Noom offer GLP-1 medication support?
Yes, Noom has expanded into medically supervised weight loss programs that include access to GLP-1 medications like semaglutide (Ozempic/Wegovy) through its Noom Med service, combining medication with its behavioral program to address both the physiological and psychological aspects of weight management.

### How does Noom's coaching model work?
Noom assigns users to trained health coaches who provide personalized guidance, accountability, and support via the app's messaging interface. Coaches receive training in motivational interviewing and behavioral change techniques to help members work through challenges.

### Has Noom published clinical evidence of its effectiveness?
Noom has published peer-reviewed research demonstrating weight loss outcomes among program participants, and has conducted studies showing that its behavioral approach produces sustained weight loss compared to standard interventions.

### How does Noom categorize foods in its program?
Noom uses a traffic light food categorization system (green, yellow, orange) based on caloric density rather than simple calorie counting. The approach encourages users to fill up on high-volume, lower-calorie foods while moderating higher-calorie-density options.

## Tags

startup, b2c, healthtech, mobile-first, platform

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*Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*