# Navattic

**Source:** https://geo.sig.ai/brands/navattic  
**Vertical:** Marketing  
**Subcategory:** Marketing Automation  
**Tier:** Emerging  
**Website:** navattic.com  
**Last Updated:** 2026-04-14

## Summary

SF YC W21 no-code interactive product demo at $7.7M revenue Jun 2024 with 51 employees; $4.38M Canvas/645 Ventures/YC-backed publishing State of Interactive Demo 2025 competing with Walnut and Demostack for SaaS sales team demo automation.

## Company Overview

Navattic is a San Francisco-based no-code interactive product demo platform — backed by Y Combinator (W21) with $4.38 million in total funding led by Canvas with 645 Ventures, Y Combinator, and SaaS founders Dan Siroker and Ben Thompson as angels — providing SaaS sales and marketing teams with a platform to instantly create interactive product walkthroughs that prospects can self-explore without requiring engineering resources, prospect sign-ups, or live demo sessions. Generating $7.7 million in revenue in June 2024 with a 51-person team, Navattic serves companies seeking to improve conversion rates and accelerate sales cycles through shareable, embeddable, and customizable product demonstrations that let buyers experience value before speaking to sales. Navattic published the State of Interactive Demo 2025 report as an industry thought leadership resource.

Navattic's interactive demo platform captures the HTML and CSS of a live product interface, stores it as a standalone demo environment separate from the production application, and enables marketing and sales teams to annotate the captured screens with step-by-step tooltips, highlight key features, add calls-to-action, and create branching paths that show different product capabilities to different buyer personas — all through a visual editor without code. The resulting demo (a pixel-perfect interactive walkthrough that looks and feels like the real product) can be embedded on a company's website for self-serve product exploration, sent in sales outreach emails for asynchronous demos, or shared as a leave-behind after live demos to reinforce the product experience. The analytics layer (tracking which steps each prospect completed, how long they spent on each screen, where they dropped off) provides intent data that sales teams use to prioritize follow-up conversations based on demonstrated product engagement.

In 2025, Navattic competes in the interactive product demos, sales demo automation, and product-led sales enablement market with Walnut (interactive demos, $56M raised), Demostack (demo creation, $51M raised), and Reprise (demo creation and environment management, $62M raised) for SaaS company product demo automation adoption. The State of Interactive Demo 2025 report (annual research on demo practices, conversion benchmarks, and best practices across the SaaS industry) establishes Navattic as a category thought leader. Dan Siroker's angel investment (Optimizely founder, A/B testing pioneer) reflects the conversion optimization expertise applied to the product demo conversion use case. Y Combinator W21 backing positions Navattic within the PLG (product-led growth) developer tools investment community. The 2025 strategy focuses on the enterprise SaaS team deployment (multiple product lines, multiple demo variants by industry and buyer persona), building the AI demo generation from product description, and expanding the demo analytics for attribution-linked pipeline impact measurement.

## Frequently Asked Questions

### What is Navattic?
Navattic is a no-code platform that enables sales and marketing teams to instantly create interactive product demos for SaaS products. Founded in 2020 and part of Y Combinator's W21 cohort, the company helps businesses showcase their software without requiring engineering resources or prospect sign-ups.

### What products and services does Navattic offer?
Navattic offers interactive demos, a no-code demo builder, product tours, sales enablement tools, and marketing demos. These solutions allow companies to create shareable, customizable product demonstrations for their SaaS products.

### Who is Navattic designed for?
Navattic is designed for sales and marketing teams at SaaS companies across various industries. The platform serves customers seeking to improve conversion rates and accelerate sales cycles through interactive product demonstrations.

### When was Navattic founded?
Navattic was founded in 2020. The company was part of Y Combinator's Winter 2021 (W21) cohort.

### Where is Navattic located?
Navattic is based in San Francisco, California, United States.

### How much funding has Navattic raised?
Navattic has raised $4.38M in total funding, including a $4.25M round led by Canvas. Other investors include 645 Ventures, Y Combinator, and SaaS founders Dan Siroker and Ben Thompson.

### What are Navattic's key business metrics?
As of June 2024, Navattic achieved $7.7M in revenue with a team of 51 employees. The company serves customers across various industries in the B2B SaaS space.

### What is Navattic's technology approach?
Navattic uses a no-code approach that allows users to create interactive product demos without requiring engineering resources. The platform enables instant creation of shareable, customizable demonstrations that prospects can access without signing up.

### How can I learn more about getting started with Navattic?
Based on the provided information, Navattic is a San Francisco-based company serving sales and marketing teams. Specific contact or onboarding details are not included in the available information.

### What recent developments has Navattic announced?
Navattic recently published the State of Interactive Demo 2025 report, which found that 29.2% more B2B sites used 'Take a Tour' CTAs in 2024 compared to 2023. As of June 2024, the company reached $7.7M in revenue with 51 employees.

## Tags

b2b, marketing, martech, saas, startup

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*Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*