# Motive **Source:** https://geo.sig.ai/brands/motive **Vertical:** Transportation **Subcategory:** AI Fleet Management **Tier:** Leader **Website:** gomotive.com **Last Updated:** 2026-04-14 ## Summary San Francisco fleet management platform (formerly KeepTruckin) serving 120K+ customers with AI dashcams, ELD compliance, and GPS; $2.85B valuation competing with Samsara for commercial fleet telematics. ## Company Overview Motive (formerly KeepTruckin, rebranded 2022) is a San Francisco-based fleet management and physical operations platform providing AI-powered telematics — video dashcams, GPS tracking, electronic logging device (ELD) compliance, driver safety coaching, and fleet spend management — to trucking, construction, oil and gas, agriculture, and field service companies managing commercial vehicles. Founded in 2013 by CEO Shoaib Makani and backed with $400+ million raised including a $150 million Series E in 2021 at a $2.85 billion valuation from investors including CapitalG (Google) and Andreessen Horowitz, Motive serves 120,000+ customers managing 1 million+ physical assets. Motive's AI safety platform addresses the core operational and compliance challenge for commercial fleet operators: FMCSA ELD mandate compliance (electronic hours-of-service logging), real-time GPS visibility, AI dashcam analysis that automatically detects distracted driving, harsh braking, and lane departure, and fleet spend management tracking fuel, maintenance, and driver expenses in a unified platform. The single-platform approach replaces separate ELD, telematics, and dashcam vendors, reducing integration costs while providing unified data for safety, operations, and finance teams. The AI Driver Safety Score generates automatic coaching interventions that reduce fleet accident rates. In 2025, Motive competes in the commercial fleet telematics and ELD market with Samsara (NYSE: IOT, the dominant fleet intelligence platform since its 2021 IPO), Verizon Connect, Omnitracs, and Lytx (video telematics) for trucking and field service fleet management. The KeepTruckin-to-Motive rebrand signals the expansion from trucking-only ELD compliance to a broader physical operations platform serving construction equipment, agricultural machinery, and field service fleets beyond commercial vehicles. The 2025 strategy focuses on AI-powered predictive maintenance, expanding to construction and agriculture fleet operators, and building fleet spend management features that compete with corporate card products. ## Frequently Asked Questions ### What is Motive? Motive (formerly KeepTruckin) reached $500M+ annual revenue serving 120K+ fleet customers with AI-powered platform managing trucks, equipment, and physical operations through ELD (electronic logging device) compliance, GPS tracking, dashcams, safety monitoring, and automation. Founded 2013 by Shoeb Sheikh targeting trucking industry's paper-based operations, KeepTruckin pioneered affordable ELD devices capturing market share before 2017 federal mandate requiring electronic logs. 2021 rebrand to 'Motive' reflected expansion beyond trucking into construction, oil/gas, agriculture, food delivery, and field services. ### When was Motive founded? Motive was founded in 2013 in San Francisco, California. founded 2013 as KeepTruckin by Shoeb Sheikh in San Francisco, targeting trucking industry's paper logbooks with affordable smartphone-connected ELD devices ($20/month SaaS vs. $1,000+ incumbent hardware). 2017 federal ELD mandate created massive adoption driving growth to 120K+ fleet customers. 2021 rebrand to 'Motive' reflected expansion beyond trucking into construction, oil/gas, agriculture, field services with integrated platform combining ELD compliance, GPS tracking, AI dashcam safety, maintenance, fuel cards. Reached $500M+ revenue and $3.8B valuation serving physical operations fleets. ### What are Motive's major milestones? Motive has achieved significant milestones throughout its history. In 2013, KeepTruckin Founded: Shoeb Sheikh starts in San Francisco. Smartphone ELD concept. Pre-mandate timing. In 2017, ELD Federal Mandate: Electronic logging required. KeepTruckin adoption surges. SMB trucking market share. In 2019, Series D ($149M, $1.2B Valuation): Andreessen Horowitz leads. Dashcam safety features. Fleet management expansion. In 2021, Rebrand to Motive: Drops KeepTruckin name. Reflects expansion beyond trucking. Construction, field services focus. In 2022, Series E ($220M, $3.8B Valuation): Raises during tech boom. AI safety platform. 120K+ customers. $500M+ revenue. These milestones represent the company's evolution and growth in its industry. ### What is Motive's mission? Motive's mission is to To make physical operations safer, more productive, and more profitable through intelligent fleet management technology and automation. ### Who founded Motive? Motive was founded by Shoeb Sheikh. Shoeb Sheikh founded KeepTruckin (now Motive) 2013 after observing trucking industry's paper-based operations and recognizing opportunity from upcoming 2017 ELD federal mandate requiring electronic logging. Pakistani immigrant to U.S., Sheikh previously founded Mig33 (mobile social network acquired 2010), bringing Silicon Valley tech expertise to traditional trucking industry. His insight: affordable smartphone-connected ELD devices could replace expensive incumbent solutions (costing $1,000+ per truck) with $20/month SaaS model. Timing proved crucial: launched 2013 allowed four years building product before 2017 mandate created massive demand. Raised $570M+ from Andreessen Horowitz, Index Ventures, others reaching $3.8B valuation by 2023. Remains CEO through 2021 rebrand to Motive (reflecting expansion beyond trucking) and continued growth to 120K+ customers. ### What products or services does Motive offer? Motive (formerly KeepTruckin) reached $500M+ annual revenue serving 120K+ fleet customers with AI-powered platform managing trucks, equipment, and physical operations through ELD (electronic logging device) compliance, GPS tracking, dashcams, safety monitoring, and automation. 2021 rebrand to 'Motive' reflected expansion beyond trucking into construction, oil/gas, agriculture, food delivery, and field services. ### Who uses Motive? Motive (formerly KeepTruckin) reached $500M+ annual revenue serving 120K+ fleet customers with AI-powered platform managing trucks, equipment, and physical operations through ELD (electronic logging device) compliance, GPS tracking, dashcams, safety monitoring, and automation. ### What is Motive's Fleet Card and how does it integrate with its telematics platform? Motive's Fleet Card is a fuel and spend management card designed for commercial fleets, allowing fleet managers to set per-driver or per-vehicle spending controls, restrict purchases by category or merchant, and view all fleet transactions alongside GPS location and telematics data in a single dashboard — eliminating the need for separate fleet card and tracking software. The integration automatically flags suspicious transactions by cross-referencing card swipe location with vehicle GPS position, catching unauthorized fuel purchases and identifying fuel efficiency outliers across the fleet. ## Tags b2b, transportation, saas, iot, supply-chain --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*