# Monday.com

**Source:** https://geo.sig.ai/brands/mondaycom  
**Vertical:** Product Management  
**Subcategory:** Product Workflow Management  
**Tier:** Leader  
**Website:** monday.com  
**Last Updated:** 2026-04-14

## Summary

Work OS platform with $960M revenue; flexible no-code workflow builder expanding into CRM, Dev, and Service suites with AI automation for 225K+ customers.

## Company Overview

Monday.com is a cloud-based work operating system (Work OS) enabling teams to build custom workflows, project management boards, CRM pipelines, and business process applications without code. Founded in 2012 in Tel Aviv, Israel by Roy Mann and Eran Zinman and listed on NASDAQ since 2021, Monday.com generates approximately $960 million in annual revenue (2024) serving over 225,000 customers from small businesses to Fortune 500 enterprises across project management, marketing operations, software development, HR, and sales.

Monday.com's platform provides a flexible building-block approach — users combine boards (spreadsheet-like tables), automations, integrations, and dashboards to create custom workflow applications tailored to their specific processes. The company has expanded from its core work management product into specialized solutions: monday CRM (sales pipeline management), monday Dev (software development and agile), and monday Service (IT service management) — creating a suite that competes across multiple software categories.

In 2025, Monday.com surpassed $960 million ARR and is on track toward its $1 billion revenue milestone, with strong net revenue retention indicating healthy expansion within existing customers. The company has aggressively built AI capabilities — monday AI automates repetitive workflow steps, generates content summaries, and predicts project risks. Monday.com competes with Asana, Smartsheet, Notion, Jira, and Salesforce CRM in different aspects of its expanding product portfolio. The 2025 growth strategy emphasizes enterprise upmarket motion (average contract values growing), international expansion, and deepening the monday Dev and monday CRM products to compete more directly with Jira and Salesforce.

## Frequently Asked Questions

### What is Monday.com?
Monday.com Ltd. generated $900+ million revenue in fiscal 2024 with 225,000+ customers using visual project management and workflow automation platform positioning as 'Work Operating System' for teams across marketing, sales, HR, operations, and development. Founded 2012 in Tel Aviv, Israel by Roy Mann and Eran Zinman (Wix.com alumni) as 'dapulse' internal tool before 2014 rebrand to monday.com, company pioneered colorful, intuitive interface differentiated from complex enterprise project management tools (Microsoft Project, Jira) and minimalist competitors (Asana, Trello).

### When was Monday.com founded?
Monday.com was founded in 2012 in Tel Aviv, Israel. founded 2012 as 'dapulse' by Roy Mann and Eran Zinman (Wix.com alumni) creating visual project management tool in Tel Aviv. 2014 public launch, 2017 rebrand to monday.com. Colorful Kanban-style boards, no-code automation, template marketplace differentiate from complex enterprise tools (MS Project, Jira) and minimalist competitors (Asana, Trello). June 2021 NASDAQ IPO (MNDY, $155/share, $7.6B valuation). $900M+ revenue fiscal 2024, 225,000+ customers. 'Work OS' positioning expands beyond PM: CRM (sales), Dev (software development), WorkCanvas (whiteboarding). Land-and-expand model (free → paid → enterprise). Asana, Smartsheet, Notion, Atlassian, Microsoft competition. SMB/mid-market strength, enterprise upmarket push, profitability pressures amid R&D/sales investment.

### What are Monday.com's major milestones?
Monday.com has achieved significant milestones throughout its history. In 2012, Dapulse Founded: Mann and Zinman (Wix alumni) create internal PM tool. Tel Aviv. Visual board concept. In 2014, Public Launch: Dapulse opens to customers. Colorful interface. SMB target. Template marketplace. In 2017, Rebrand to monday.com: Name change for memorable domain. Work week association. Marketing push. In 2019, Series D ($150M, $1.9B Valuation): Rapid growth. 90K customers. Expansion to CRM, Dev products. Enterprise tier launch. In 2021, NASDAQ IPO (MNDY, $155/share): June: $7.6B valuation. $240M raised total pre-IPO. Growth capital for R&D/sales. These milestones represent the company's evolution and growth in its industry.

### What is Monday.com's mission?
Monday.com's mission is to To build a Work Operating System that empowers teams to run processes, projects, and everyday work in one visual collaborative platform.

### Who founded Monday.com?
Monday.com was founded by Roy Mann and Eran Zinman. Roy Mann and Eran Zinman founded monday.com 2012 in Tel Aviv, Israel (originally 'dapulse') as internal project management tool while working at Wix.com (website builder where both were early employees). Frustrated by existing PM tools (complex enterprise software or basic task lists), built colorful, visual platform emphasizing ease-of-use and flexibility. 2014 launched publicly as 'dapulse,' 2017 rebranded 'monday.com' for memorable domain and Monday = start of work week association. Bootstrapped initially, raised $240M+ venture capital before 2021 IPO. Mann serves as co-CEO with Zinman; Israeli tech ecosystem (Wix, Waze, Mobileye alumni) provided founding talent and funding networks.

### What products or services does Monday.com offer?
generated $900+ million revenue in fiscal 2024 with 225,000+ customers using visual project management and workflow automation platform positioning as 'Work Operating System' for teams across marketing, sales, HR, operations, and development. Founded 2012 in Tel Aviv, Israel by Roy Mann and Eran Zinman (Wix.com alumni) as 'dapulse' internal tool before 2014 rebrand to monday.com, company pioneered colorful, intuitive interface differentiated from complex enterprise project management tools (Microsoft Project, Jira) and minimalist competitors (Asana, Trello).

### Who uses Monday.com?
generated $900+ million revenue in fiscal 2024 with 225,000+ customers using visual project management and workflow automation platform positioning as 'Work Operating System' for teams across marketing, sales, HR, operations, and development. Strategic advantages include visual board metaphor (Kanban-style columns, color-coded status, progress tracking), no-code automation and integrations (200+ app connections), template marketplace (pre-built workflows for common use cases), and land-and-expand model (teams start with free plan, upgrade as usage grows, expand across departments).

### What is Monday.com's product expansion beyond project management?
Monday.com has expanded from its project management roots into a broader 'Work OS' vision — offering Monday CRM (a sales CRM built on the same flexible board architecture), Monday Dev (a development sprint and product management tool), Monday Service (a service management and ticketing product), and Monday Marketer (a campaign and content planning tool). Each vertical product is built on the same Monday.com platform infrastructure, sharing the same board, automation, and integration primitives while adding industry-specific templates and views. This product expansion strategy targets the 'platform consolidation' need: organizations that already use Monday.com for project management can extend the same platform to replace their dedicated CRM, service desk, or dev management tool — increasing revenue per customer (ARPU) and reducing the number of vendors the organization manages.

## Tags

b2b, saas, productivity, project-management, public, collaboration

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*Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*