# Mineral

**Source:** https://geo.sig.ai/brands/mineral-hr  
**Vertical:** RegTech  
**Subcategory:** HR Compliance  
**Tier:** Challenger  
**Website:** trustmineral.com  
**Last Updated:** 2026-04-14

## Summary

HR compliance and guidance platform for SMBs, Portland OR, raised $90M+, serves 1,000+ partner firms. Combines software tools with live HR and compliance expert advice.

## Company Overview

Mineral is a Portland, Oregon-based HR compliance and guidance company founded in 2010 (formerly known as ThinkHR and Mammoth HR after a merger) that provides small and mid-sized businesses with a combination of HR compliance software, live expert guidance, and training resources. The company has raised over $90 million and distributes primarily through a partner channel of over 1,000 insurance brokers, PEOs, and HR service firms that bundle Mineral's platform into their own offerings for SMB clients.\n\nMineral's platform gives SMB HR teams and business owners access to a library of state and federal HR compliance tools — including an employee handbook builder, compliance alerts for changing employment laws, job description templates, and a document library — alongside live access to a team of HR and employment law experts who can answer compliance questions by phone or chat. This hybrid software-plus-expert model addresses a critical need for smaller businesses that lack in-house HR expertise and face significant legal exposure from employment law non-compliance.\n\nMineral monitors legislative changes at the federal and state level and alerts customers when their employment practices or policies may need updating, reducing the risk that small businesses miss critical compliance deadlines like minimum wage increases, new leave law requirements, or updated poster obligations. The company competes with Zenefits, Gusto, and Bamboo HR in the broad SMB HR market, but differentiates through its expert guidance model and deep compliance content rather than payroll or benefits administration. Mineral's channel-led distribution model has allowed it to scale efficiently without a large direct sales force.

## Frequently Asked Questions

### How does Mineral help small businesses stay compliant with employment law?
Mineral monitors federal and state employment law changes and sends compliance alerts when policies, handbooks, or practices need updating, and provides access to live HR and legal experts who can answer specific questions by phone or chat.

### How is Mineral distributed to small businesses?
Mineral distributes primarily through a partner channel of insurance brokers, PEOs, and HR service firms, which bundle the Mineral platform into their SMB client offerings — making it available to small businesses through existing trusted advisor relationships.

### Does Mineral offer live HR expert support?
Yes, Mineral's platform includes access to a team of HR and employment law experts available by phone and chat, supplementing the software tools with human guidance for complex or state-specific compliance questions.

### What is Mineral and what HR compliance services does it provide?
Mineral is an HR compliance and risk management company that provides small and mid-size businesses with expert HR compliance guidance, employment law content, HR document templates, online training, and a live HR advice helpline, helping employers navigate complex federal and state employment law requirements without a large in-house HR team.

### How does Mineral help businesses stay current on employment law changes?
Mineral monitors federal and state employment law changes and updates its content library, policy templates, and compliance alerts accordingly, notifying HR administrators of regulatory changes relevant to their state and industry so they can update their policies and practices proactively.

### What HR training does Mineral provide?
Mineral offers a library of online HR and compliance training courses covering topics including workplace harassment prevention, workplace safety, diversity and inclusion, and employment law basics, which small businesses can assign to managers and employees to meet state-mandated training requirements.

### How is Mineral distributed to small businesses?
Mineral distributes its HR compliance platform primarily through insurance carriers, PEOs, brokers, and HR service providers that bundle Mineral's content and advice services with their own offerings, making expert HR compliance guidance accessible to small businesses through their existing service relationships.

### How does Mineral's HR helpline work?
Mineral provides access to a live HR advice helpline staffed by certified HR professionals who can answer specific employment law and HR compliance questions, giving small business owners and HR managers the ability to consult an expert when facing complex situations without retaining employment counsel.

## Tags

b2b, fintech, hr-tech, platform, saas, security, services, smb, technology, us-only, insurance

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*Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*