# Mindbody **Source:** https://geo.sig.ai/brands/mindbody **Vertical:** Fitness & Wellness Tech **Subcategory:** Fitness Business Management **Tier:** Leader **Website:** mindbodyonline.com **Last Updated:** 2026-04-14 ## Summary Business management and booking software for fitness, wellness, and beauty studios. San Luis Obispo, CA. Raised $500M+. Powers 60,000+ businesses and a consumer wellness marketplace. ## Company Overview Mindbody is the dominant business management software platform for the fitness, wellness, and beauty industry, headquartered in San Luis Obispo, California. Founded in 2001, the company has raised over $500 million and serves more than 60,000 fitness studios, yoga and Pilates studios, massage and spa businesses, and beauty salons worldwide. Mindbody's platform provides scheduling, class booking, staff and payroll management, client records, and payment processing tools that form the operational backbone of boutique wellness businesses.\n\nBeyond software-as-a-service for business operators, Mindbody operates a significant consumer marketplace through its Mindbody app and the ClassPass integration (ClassPass was acquired by Mindbody in 2021). This consumer-facing marketplace connects fitness and wellness seekers with studios, classes, and appointments in their area, driving new client discovery for Mindbody's business customers while creating a two-sided network effect. The combination of B2B software and B2C marketplace is a powerful moat in the fitness technology sector.\n\nMindbody has been through several ownership transitions, including a private equity buyout by Vista Equity Partners in 2019 and subsequent strategic moves including the ClassPass acquisition. The company's large installed base and marketplace network create significant switching costs that support revenue retention. Mindbody competes with Mindbody-adjacent platforms like ABC Fitness Solutions, Zen Planner, and newer entrants like Pike13 and TeamUp, but its combination of scale, consumer marketplace, and ClassPass network gives it advantages that point solutions cannot easily replicate. ## Frequently Asked Questions ### What is the relationship between Mindbody and ClassPass? Mindbody acquired ClassPass in 2021, creating a combined entity that operates both the B2B business management software for fitness and wellness studios and the ClassPass consumer fitness membership marketplace, connecting studios on the Mindbody platform with ClassPass subscribers seeking new studio experiences. ### What types of businesses use Mindbody software? Mindbody serves yoga studios, Pilates and barre studios, CrossFit and strength gyms, cycling studios, martial arts schools, massage therapy and day spa businesses, beauty salons, and other health and wellness service businesses that need appointment scheduling and class booking tools. ### How does Mindbody handle consumer discovery for studios? Through the Mindbody app and ClassPass marketplace, consumers can search for nearby fitness classes, wellness appointments, and beauty services, book directly through the app, and manage their fitness schedule — driving new client discovery for studios listed on the platform. ### What types of wellness businesses use Mindbody? Mindbody serves fitness studios (yoga, pilates, CrossFit, cycling), spas, salons, massage therapy centers, personal training businesses, martial arts studios, and dance schools. The platform is designed for appointment- and class-based wellness businesses that need scheduling, client management, and payment processing. ### How does Mindbody's integration with ClassPass work? Mindbody acquired ClassPass in 2021, integrating ClassPass's consumer marketplace with Mindbody's business management software. Mindbody studios can list their classes on ClassPass to fill unused spots, while Mindbody's client database and booking system remain the system of record for studio operations. ### What marketing automation features does Mindbody offer? Mindbody's marketing tools include automated email and SMS campaigns triggered by client behavior — welcome messages for new clients, win-back campaigns for lapsed clients, birthday promotions, and class attendance follow-ups. The platform also manages paid digital advertising for studios through Mindbody Marketing. ### How does Mindbody's mobile app work for consumers? The Mindbody consumer app allows members to search for fitness and wellness businesses near them, view class schedules, book appointments, manage memberships, and pay — all without creating accounts for each individual studio. This consumer-facing network effect benefits studios by giving them visibility to Mindbody's broad user base. ### What is Mindbody's pricing for fitness studios? Mindbody offers tiered pricing based on business size and features, ranging from approximately $139-349/month for small studios to higher enterprise pricing for multi-location fitness businesses. The pricing includes the core management software, consumer app listing, and online booking functionality. ### What is Mindbody? Mindbody is the leading business management platform for fitness, wellness, and beauty businesses — providing scheduling, booking, payment processing, marketing, and staff management tools for gyms, yoga studios, spas, and salons. ### How many businesses use Mindbody? Mindbody serves over 50,000 businesses globally and its consumer app has millions of users discovering and booking wellness services, making it both a B2B software platform and a consumer marketplace for health and wellness. ### What is Mindbody's acquisition history? Mindbody acquired Gympass competitor ClassPass in 2021, creating a combined entity with B2B software, consumer marketplace, and corporate wellness (ClassPass for Business) offerings in a single platform. ### How does Mindbody's consumer app work? The Mindbody app allows consumers to discover nearby fitness classes, wellness appointments, and beauty services, book and pay through the app, and manage their entire wellness routine across multiple studios and providers. ### What is ClassPass and how does it integrate with Mindbody? ClassPass is a subscription service allowing members unlimited monthly class bookings across a network of fitness studios and gyms. Acquired by Mindbody in 2021, ClassPass drives customer acquisition for Mindbody's partner studios while providing consumers flexible multi-studio access. ### What does Mindbody's software platform do for fitness businesses? Mindbody provides business management software for fitness studios, gyms, spas, salons, and wellness businesses. Its platform handles class scheduling, member management, point-of-sale, staff payroll, marketing automation, and the consumer-facing app through which clients book classes and appointments—covering the full business operations lifecycle. ### Who are Mindbody's primary customers? Mindbody's primary customers are fitness studios (yoga, Pilates, cycling, CrossFit), gyms, martial arts schools, spas, salons, and other wellness businesses. The company serves both small independent studios and multi-location chains, with pricing tiers designed for each business size. ### Does Mindbody have a consumer-facing booking app? Yes. The Mindbody consumer app allows users to discover and book fitness classes, appointments, and wellness services at businesses in their area that use Mindbody's software. This dual-sided marketplace model gives Mindbody network effects—more businesses on the platform attract more consumer app users, and more consumers drive more bookings to platform businesses. ### How does Mindbody pricing work for fitness studios? Mindbody offers tiered monthly subscription plans that vary by the number of locations and features required. Basic studio plans start around $129 per month with higher tiers for multi-location operations, advanced marketing tools, and AI-powered features. The platform also takes a small fee on each processed transaction. ### How does Mindbody compete with Glofox, ClubReady, or WellnessLiving? Mindbody is the category leader in fitness and wellness business software by customer count and brand recognition, with a large multi-year head start. Glofox targets boutique fitness studios with a more modern UI and international focus. ClubReady and WellnessLiving compete on price and feature depth. Mindbody's consumer app network effect and brand recognition remain significant competitive moats for incumbent businesses. ## Tags b2b, b2c, healthtech, marketplace, platform, saas, smb --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*