# Metabase

**Source:** https://geo.sig.ai/brands/metabase  
**Vertical:** Data & Analytics  
**Subcategory:** General  
**Tier:** Challenger  
**Website:** metabase.com  
**Last Updated:** 2026-04-14

## Summary

Open-source BI and analytics platform enabling SQL-free self-service analytics; 50K+ organizations with point-and-click Query Builder and growing Metabase Cloud embedded analytics.

## Company Overview

Metabase is an open-source business intelligence and analytics platform that enables anyone in an organization — not just data analysts — to query databases, create charts, and build dashboards through a point-and-click interface without writing SQL. Founded in 2014 and headquartered in San Francisco, Metabase has become one of the most popular open-source BI tools globally, with over 50,000 organizations using the open-source version and a growing Metabase Cloud subscription business serving companies that want managed hosting and enterprise support.

Metabase's design philosophy prioritizes accessibility — the Question Builder interface generates SQL automatically when users select tables, filters, and metrics without knowing SQL, while advanced users can drop into full SQL mode for complex queries. The platform supports connections to major databases (PostgreSQL, MySQL, BigQuery, Snowflake, MongoDB) and provides scheduled question reports, dashboard sharing, and embedding capabilities for integrating analytics into other applications.

In 2025, Metabase competes in the BI market against Looker (Google), Mode Analytics, Redash, and Tableau for different user segments. Its open-source strategy creates a wide top-of-funnel — many developers know Metabase from deploying it on their own infrastructure — that converts to Metabase Cloud subscribers at scale. The company has expanded its embedded analytics capabilities (allowing companies to embed Metabase dashboards in their own products) as a significant revenue opportunity. The 2025 strategy emphasizes Metabase Cloud growth, improving the embedded analytics SDK for software companies, and deepening data source integrations with modern data stack components like dbt and Apache Spark.

## Frequently Asked Questions

### What is Metabase?
Metabase is an open-source business intelligence and analytics platform founded in 2014 that enables teams to create dashboards, visualizations, and reports without requiring SQL knowledge. The company offers both open-source and commercial editions, making data analysis accessible across organizations.

### What products and services does Metabase offer?
Metabase offers an open-source analytics platform, business intelligence dashboards, data visualization tools, embedded analytics capabilities, and a no-code query builder. The platform also supports SQL queries for advanced users while maintaining accessibility for business users.

### Who is Metabase designed for?
Metabase is designed for organizations that need embedded analytics capabilities and teams looking to make data analysis accessible across their organization. It serves both business users through its no-code interface and advanced users who prefer SQL queries.

### When was Metabase founded?
Metabase was founded in 2014.

### Where is Metabase headquartered?
Metabase is based in San Francisco, California.

### How much funding has Metabase raised?
Metabase has raised a total of $43M across 2 funding rounds. The most recent round was a $30M Series B in May 2021 led by Insight Partners.

### How many employees does Metabase have?
As of July 2024, Metabase has between 11-50 employees.

### What is Metabase's approach to data analytics?
Metabase combines a no-code interface for business users with SQL support for advanced users, making data analysis accessible to teams without technical expertise. The platform is available as both free open-source software and commercial editions.

### How can I access Metabase?
Metabase is available as open-source software on GitHub under the repository metabase/metabase. The company offers both free open-source and commercial editions to suit different organizational needs.

### Who are Metabase's main competitors?
Metabase competes with other business intelligence and analytics platforms including Superset, Looker, and Redash.

## Tags

b2b, saas, open-source, analytics

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*Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*