# Mention **Source:** https://geo.sig.ai/brands/mention-io **Vertical:** MarTech **Subcategory:** Media Monitoring **Tier:** Growth **Website:** mention.com **Last Updated:** 2026-04-14 ## Summary Mention is a real-time media monitoring and social listening platform tracking brand mentions across social, blogs, news, and forums; PR teams use Boolean alerts to respond to coverage before narratives gain traction. ## Company Overview Mention is a real-time media monitoring and social listening platform that tracks brand mentions, competitor activity, and industry conversations across social media, blogs, news sites, forums, and review platforms. The platform processes billions of sources and surfaces relevant mentions in near real-time, giving PR teams, marketers, and brand managers the ability to respond quickly to coverage, customer feedback, and emerging narratives before they gain traction. Boolean query builders allow teams to create precise monitoring alerts that filter out noise while capturing the signals that matter most. The competitive intelligence layer allows teams to benchmark their share of voice against competitors, tracking how brand mentions and sentiment shift over time relative to the competitive set. This data feeds into campaign measurement workflows, where teams can quantify the earned media impact of product launches, PR campaigns, and brand partnerships. Mention's reporting tools generate shareable dashboards that aggregate sentiment trends, top sources, top influencers, and geographic distribution of conversation, making it easy to communicate media performance to stakeholders. Mention targets digital marketing teams, PR agencies, brand managers, and social media managers at mid-market and enterprise companies who need to monitor their brand presence systematically. The platform is particularly popular with agencies managing media monitoring for multiple client brands, as its multi-brand workspace structure keeps monitoring programs organized. Mention competes with Brandwatch, Meltwater, and Talkwalker in the social listening market, differentiating through its accessible pricing and clean interface that appeals to teams that find enterprise monitoring platforms unnecessarily complex. ## Frequently Asked Questions ### What sources does Mention monitor? Mention tracks brand mentions across social networks, news sites, blogs, forums, review platforms, and web content in real time, with Boolean query filtering to surface the most relevant signals and suppress irrelevant noise. ### How does Mention price its media monitoring platform? Mention offers tiered plans starting around $41 per month for solo users with up to 2 alerts, scaling to $149+ per month for growing teams. Enterprise plans are custom-quoted for large organizations. Plans differ by number of alerts (tracked topics), mention volume per month, and team seats. ### Who does Mention target? Mention targets marketing managers, PR professionals, and social media managers at SMBs and mid-market companies who need real-time brand monitoring without the complexity of enterprise platforms. It is popular with agencies managing brand monitoring for multiple clients simultaneously. ### What sources does Mention monitor? Mention monitors social networks (Twitter/X, Facebook, Instagram, YouTube, LinkedIn, TikTok), news sites, blogs, forums, and review sites in over 40 languages. Its real-time monitoring indexes new content within seconds of publication, making it effective for time-sensitive PR monitoring. ### What is Mention's social media publishing integration? Mention includes basic social media publishing features — scheduling and publishing posts to connected social accounts — alongside its monitoring capabilities. This combination makes it a light all-in-one tool for small teams that want monitoring and publishing from one platform without subscribing to separate tools. ### How does Mention's sentiment analysis work? Mention automatically applies positive, negative, or neutral sentiment classification to each mention. Users can override classifications manually, and filtered views allow quick focus on negative mentions requiring response. Sentiment trends are visualized over time to track reputation shifts. ### How does Mention compare to Brand24 and Sprout Social Listening? Brand24 is Mention's closest direct competitor at similar price points, with comparable feature sets; Brand24 has deeper analytics while Mention has a cleaner UI for agencies managing multiple clients. Sprout Social Listening is more expensive and positioned for enterprises already on the Sprout platform. ### What collaboration features does Mention offer for teams? Mention supports team collaboration through shared alert dashboards, mention assignment to team members for response, shared mention labels for categorization, and role-based access control. Agencies can manage client accounts in separate workspaces with individual alert configurations. ## Tags martech, saas, b2b, b2c, startup, platform, analytics, automation, marketing --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*