# Masco **Source:** https://geo.sig.ai/brands/masco **Vertical:** Manufacturing **Subcategory:** Enterprise **Tier:** Leader **Website:** masco.com **Last Updated:** 2026-04-14 ## Summary Home improvement brand portfolio with $7.9B FY2024 revenue; Delta faucets, Hansgrohe luxury bath, Behr paint (Home Depot exclusive); repair/remodel 65% of mix provides cycle stability. ## Company Overview Masco Corporation is a leading manufacturer of branded home improvement and building products, founded in 1929 by Alex Manoogian in Detroit, Michigan, now headquartered in Livonia, Michigan and trading on NYSE (MAS). The company generated approximately $7.9 billion in net sales for FY2024 under CEO Keith Allman, operating two segments: Plumbing Products and Decorative Architectural Products. Following the 2019 strategic portfolio simplification—divesting the installation and other services businesses—Masco focuses exclusively on branded consumer products for the residential repair, remodel, and new construction markets. Key brands include Delta Faucet and Hansgrohe (luxury bath and kitchen faucets and fixtures), Behr Paint (sold exclusively at Home Depot and Lowe's, a major revenue contributor), Milgard Windows & Doors (West Coast windows), and Liberty Hardware (cabinet hardware, bath accessories). Masco's brand portfolio strategy targets multiple positions across the price spectrum: Delta serves the mass-premium market at Home Depot and Lowe's through its high-penetration display program, while Hansgrohe (the German luxury brand Masco acquired in 1985) captures the high-design segment at specialty showrooms and luxury residential projects. Behr Paint's exclusive retail relationship with Home Depot—making Behr one of the top two paint brands in the U.S. alongside Sherwin-Williams' Lowe's-exclusive brand—creates a captive distribution arrangement that provides sales predictability. The company's innovation programs—including Delta's Touch2O technology (touch-activated faucets), VoiceIQ voice-activated faucets, and antimicrobial faucet coatings—support premium positioning and margin above commoditized builder-grade alternatives. In 2025-2026, Masco benefits from repair and remodel spending, which represents approximately 65% of its end market exposure, providing more stability than pure new construction exposure during housing market downturns. The lock-in effect reducing existing home sales (owners reluctant to give up low-rate mortgages) paradoxically benefits repair/remodel spending as owners invest in upgrading rather than moving. Competitors in plumbing include Fortune Brands Innovations (FBIN, Moen brand), American Standard (LIXIL), Kohler (private), and Rohl (private). Masco's consistent free cash flow generation and disciplined capital return program—returning over 80% of free cash flow through dividends and buybacks—reflect the company's conviction in its brand strength and the predictability of home improvement spending through the construction cycle. ## Frequently Asked Questions ### What does Masco Corporation do? Masco Corporation is a global leader in the design, manufacture, and distribution of branded home improvement and building products. The company operates through two main business segments: Plumbing Products (manufacturing faucets, showerheads, bath hardware, bathing units, and spas under brands like Delta, Hansgrohe, Brizo, Peerless, and HotSpring) and Decorative Architectural Products (producing paints, stains, and coatings under the Behr brand). Masco serves residential and commercial customers through multiple distribution channels including home centers, wholesalers, mass merchandisers, and direct-to-consumer platforms. ### When was Masco Corporation founded? Masco Corporation was founded on December 16, 1929, as Masco Screw Products Company by Alex Manoogian and partners Harry Adjemian and Charles Saunders, just six weeks after the stock market crash that triggered the Great Depression. The company initially manufactured metal parts and screw machine products for the automotive industry in Detroit, Michigan. The transformative moment came in 1954 when Alex Manoogian invented the single-handle faucet and created the Delta brand, which revolutionized the plumbing industry and established Masco's foundation in building products. ### Where is Masco Corporation headquartered? Masco Corporation is headquartered in Livonia, Michigan, maintaining its connection to the Detroit metropolitan area where founder Alex Manoogian established the original company in 1929. While headquartered in Michigan, Masco operates globally with approximately 26,000 employees across manufacturing facilities, distribution centers, and offices spanning North America, Europe, and other international markets. ### Who are Masco Corporation's customers? Masco serves a diverse customer base across residential and commercial markets. Customers include homeowners (DIY consumers purchasing products through home centers like The Home Depot), professional contractors and remodelers (using Delta, Hansgrohe, and Behr Pro products), plumbing wholesalers and distributors, architects and designers specifying products for projects, homebuilders incorporating Masco products into new construction, hospitality and commercial property operators, and retail partners including The Home Depot (exclusive retailer of Behr paint), Lowe's, independent hardware stores, and plumbing showrooms. ### How large is Masco Corporation? Masco Corporation is an industry leader with approximately 26,000 employees and annual revenue of $8.6 billion in fiscal year 2024. The company is a member of both the S&P 500 Index and Fortune 500, reflecting its status as a major publicly-traded corporation. Masco operates manufacturing facilities, distribution centers, and offices across North America, Europe, and other international markets, with operations spanning the plumbing products and decorative architectural products sectors. ### What makes Masco Corporation different from competitors? Masco differentiates itself through a portfolio of market-leading brands with strong consumer recognition and loyalty (Delta, Behr, Hansgrohe, HotSpring), a strategic focus on innovation (pioneering the single-handle faucet, developing Touch2O Technology, advancing water-saving solutions), disciplined portfolio management (2019-2020 exit from cabinetry and windows to focus on higher-margin plumbing and paint), operational excellence delivering consistent margin expansion, strong retail partnerships including exclusive Behr-Home Depot relationship, and a commitment to diversity, equity and inclusion backed by over $6 million in DE&I program investments from 2018-2023. ### Who are Masco Corporation's main competitors? In plumbing products, Masco competes with Kohler Company, Moen (Fortune Brands), American Standard (LIXIL), Grohe (LIXIL), Pfister (Spectrum Brands), and Rohl. In decorative architectural products (paints and coatings), Behr competes with Sherwin-Williams, PPG Industries, Benjamin Moore (Berkshire Hathaway), Valspar (Sherwin-Williams), and other paint brands sold through retail channels. Competition is based on brand recognition, product quality, innovation, design, pricing, and distribution channel access. ### Is Masco Corporation publicly traded? Yes, Masco Corporation is publicly traded on the New York Stock Exchange under the ticker symbol MAS. The company is a member of the S&P 500 Index and Fortune 500, indicating its status as a large-cap publicly-traded corporation widely held by institutional and retail investors. Masco maintains an active investor relations program providing quarterly earnings reports, annual reports, and regular communication with the investment community. ### Does Masco Corporation pay dividends? Yes, Masco pays regular quarterly dividends to shareholders. In the announcement of fourth quarter 2024 results, the company's Board of Directors declared a quarterly dividend of $0.31 per share, payable on March 10, 2025 to shareholders of record on February 21, 2025. Masco has a history of returning capital to shareholders through both dividends and share repurchases, returning $1.0 billion to shareholders in full-year 2024 through these mechanisms. ### Is Masco Corporation hiring? Yes, Masco actively recruits talent across its global operations of approximately 26,000 employees. The company seeks professionals in manufacturing, engineering, product design, sales and marketing, supply chain and operations, finance and accounting, human resources, information technology, and various corporate functions. Masco emphasizes creating a workplace where everyone feels they belong and invests in employee development and growth. With operations spanning North America, Europe, and other international markets, Masco offers career opportunities across multiple brands and geographies. Interested candidates can explore opportunities through the company's careers website. ### What are Masco Corporation's future plans? Masco's strategy focuses on strengthening market-leading positions in plumbing products and decorative architectural products through continued innovation, operational excellence, and strategic capital allocation. For 2025, the company expects adjusted earnings per share between $3.90 to $4.10 with sales approximately flat to up low-single digits (adjusted for divestitures and currency). Under new CEO Jonathon Nudi, who assumed the role in July 2025, Masco plans to leverage infrastructure investments, repair and remodel demand, and professional contractor growth (particularly Behr Pro) to offset residential new construction softness, while continuing margin expansion through operational efficiencies and maintaining disciplined capital allocation including dividends and share repurchases. ### How can I contact Masco Corporation? Masco Corporation's corporate headquarters is located in Livonia, Michigan. For general inquiries, visit the company's main website at www.masco.com which provides contact information for investor relations, media inquiries, customer service, and corporate communications. Investor relations inquiries can be directed through investor.masco.com or by contacting the investor relations team. For product-specific inquiries, customers should contact individual brand customer service teams through brand websites including Delta Faucet (deltafaucet.com), Behr Paint (behr.com), Hansgrohe (hansgrohe-usa.com), or HotSpring Spas (hotspring.com). ## Tags b2b, b2c, manufacturing, public, global, enterprise --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*