# Marigold **Source:** https://geo.sig.ai/brands/marigold-engage **Vertical:** MarTech **Subcategory:** Relationship Marketing Platform **Tier:** Growth **Website:** meetmarigold.com **Last Updated:** 2026-04-14 ## Summary Marigold is an enterprise relationship marketing platform formed by consolidating Campaign Monitor, Sailthru, Selligent, Cheetah Digital, and Emma into a unified email, SMS, loyalty, and personalization suite. ## Company Overview Marigold is an enterprise relationship marketing platform formed through the consolidation of several established marketing technology brands — including Campaign Monitor, Sailthru, Selligent, Cheetah Digital, and Emma — under a unified brand and product portfolio. The company's positioning centers on relationship marketing: the discipline of building long-term, data-driven connections with individual customers rather than broadcasting generic messages to large audiences. Marigold's platform stack covers email marketing, SMS, loyalty programs, personalization, and zero-party data collection, giving enterprise brands the tools to build owned marketing channels independent of paid media. The platform's loyalty and zero-party data capabilities are increasingly central to Marigold's value proposition in a post-cookie marketing environment. Its interactive experiences — gamified quizzes, preference centers, and sweepstakes — allow brands to collect explicit customer preferences and interests that improve personalization without relying on third-party data sources. This data flows into the email and SMS engines to power segmentation and dynamic content that reflects what customers have actually told a brand about their preferences, rather than inferred behavioral signals. Marigold serves enterprise brands across retail, media, hospitality, and consumer goods that run large-scale owned channel programs and need the reliability, compliance, and deliverability infrastructure expected of a major marketing cloud vendor. The company manages billions of email sends annually and serves thousands of brands globally. Marigold competes with Salesforce Marketing Cloud, Adobe Marketo, and Braze in the enterprise marketing platform category, differentiating through its deep loyalty capabilities, its zero-party data acquisition tools, and its heritage of deliverability expertise built across its legacy brands. ## Frequently Asked Questions ### What brands were combined to form Marigold? Marigold was formed by consolidating Campaign Monitor, Sailthru, Selligent, Cheetah Digital, and Emma into one unified relationship marketing platform covering email, SMS, loyalty, personalization, and zero-party data collection. ### What is Marigold's pricing structure? Marigold uses enterprise contract pricing across its product lines, which include Marigold Engage (formerly Selligent), Marigold Grow (formerly Cheetah Digital), Campaign Monitor, Emma, Vuture, and others. Each product has its own pricing tier; Marigold positions the suite as a way for enterprises to consolidate email and relationship marketing spend under one vendor. ### Who does Marigold target? Marigold targets mid-market and enterprise marketing organizations, particularly in retail, travel, hospitality, and media, that need sophisticated loyalty, email, and data-driven engagement capabilities. Its breadth of acquired brands means it has products for SMBs (Campaign Monitor, Emma) through to large enterprises (Marigold Engage, Marigold Grow). ### How was Marigold formed? Marigold was created in 2023 through the consolidation of several marketing technology companies under a single brand: Selligent (enterprise email and loyalty), Cheetah Digital (loyalty and data), Campaign Monitor, Emma, Sailthru, Liveclicker, and Vuture. The holding company CM Group rebranded the entire portfolio as Marigold. ### What is the Marigold Loyalty product? Marigold Loyalty (formerly Cheetah Digital's loyalty platform) is an enterprise loyalty program management system that supports points-based programs, tiered VIP programs, coalition loyalty, and experiential rewards. It is designed for large consumer brands running complex loyalty ecosystems across multiple channels and geographies. ### What is Marigold Engage? Marigold Engage (formerly Selligent) is an enterprise cross-channel marketing platform that unifies email, mobile, social, and web personalization. It is particularly strong in Europe, where Selligent had deep roots, and supports complex automated lifecycle marketing with a data-centric architecture. ### How does Marigold's portfolio compare to Salesforce Marketing Cloud? Salesforce Marketing Cloud is deeply embedded in enterprises already running Salesforce CRM; Marigold offers an alternative for enterprises that want sophisticated email and loyalty capabilities without the Salesforce ecosystem lock-in. Marigold's loyalty platform is generally considered more purpose-built than Salesforce Loyalty Management. ### What is Marigold's approach to first-party data collection? Marigold Grow (formerly Cheetah Digital's Experiences platform) specializes in zero-party and first-party data collection through interactive campaigns — contests, sweepstakes, quizzes, and preference centers — that incentivize consumers to share data directly with the brand in a compliant, consented manner. ## Tags martech, saas, b2b, enterprise, platform, analytics, ai-powered, automation, crm, marketing --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*