# Manhattan Associates

**Source:** https://geo.sig.ai/brands/manhattan-associates  
**Vertical:** Logistics & Supply Chain  
**Subcategory:** Supply Chain Execution  
**Tier:** Leader  
**Website:** manh.com  
**Last Updated:** 2026-04-14

## Summary

NASDAQ-listed (MANH) cloud supply chain execution at $1B revenue with WMS, TMS, and OMS for 1,200+ enterprise retailers; competing with Blue Yonder and Oracle for omnichannel fulfillment orchestration.

## Company Overview

Manhattan Associates is an Atlanta-based supply chain and omnichannel commerce technology company providing cloud-native warehouse management (WMS), transportation management (TMS), order management (OMS), and supply chain planning software for retailers, manufacturers, distributors, and 3PLs managing complex fulfillment operations. Listed on NASDAQ (NASDAQ: MANH), Manhattan Associates was founded in 1990 by Deepak Raghavan and generated $1.0 billion in revenue in fiscal year 2024 at 12% growth, serving 1,200+ enterprise customers including American Eagle Outfitters, Levi Strauss, and US Foods across 75+ countries.

Manhattan Associates' cloud-native Active Omni platform orchestrates the complete fulfillment lifecycle: the Manhattan Active WM warehouse management system directs pick-pack-ship workflows, labor management, and slotting optimization for distribution centers; Active TM provides carrier selection, route optimization, and freight spend analytics; Active OM manages order promise, inventory allocation, and fulfillment routing decisions that determine whether an order ships from warehouse, store, or supplier direct. The unified platform's data model enables "order orchestration" — fulfilling e-commerce orders from the nearest in-stock location (store, DC, supplier) to minimize delivery promise while maximizing inventory productivity across the full omnichannel network.

In 2025, Manhattan Associates (NASDAQ: MANH) competes in the supply chain execution and WMS market with Blue Yonder (Panasonic, private), Oracle WMS Cloud (ORCL), and SAP Extended Warehouse Management (SAP) for enterprise supply chain software spending. Manhattan Associates' cloud-native rewrite (Manhattan Active platform, launched 2018) completed earlier than most supply chain software competitors, providing a competitive architecture advantage as enterprises migrate from on-premise legacy systems. Supply chain resilience investment post-2020 disruptions drove accelerated WMS and OMS upgrades — Manhattan Associates' revenue growth has outperformed the broader supply chain software market. The 2025 strategy focuses on Manhattan Active Platform ecosystem expansion, AI-powered demand sensing for inventory positioning decisions, and growing the 3PL (third-party logistics) market segment.

## Frequently Asked Questions

### What is Manhattan Associates?
Manhattan Associates generated $800M+ revenue 2024 (NASDAQ:MANH $9B market cap, 1,200+ customers, WMS/TMS warehouse/transportation management, omnichannel fulfillment). Founded 1990 Atlanta by Pieter Koffie (supply chain software). 1998 IPO NASDAQ:MANH.

### When was Manhattan Associates founded?
Manhattan Associates was founded in 1990 in Atlanta, Georgia. Founded 1990 Atlanta by Pieter Koffie (supply chain software). 1998 IPO $9B market cap. 1,200+ customers. WMS/TMS omnichannel. AI forecasting. $800M+ revenue.

### What are Manhattan Associates's major milestones?
Manhattan Associates's history includes several key milestones: In 1990, Manhattan Associates Founded Atlanta: Pieter Koffie. Supply chain software. In 1998, IPO NASDAQ:MANH ($9B Market Cap Today): WMS/TMS warehouse/transportation management. In 2024, $800M+ Revenue, 1,200+ Customers, AI Demand Forecasting: Omnichannel fulfillment. Blue Yonder/Oracle competition. 3,500 employees.

### What is Manhattan Associates's mission?
Manhattan Associates's mission is to To optimize supply chain operations through warehouse and transportation management software for retailers and distributors.

### Who founded Manhattan Associates?
Manhattan Associates was founded by Pieter Koffie. Manhattan Associates founded 1990 Atlanta by Pieter Koffie (supply chain software). 1998 IPO NASDAQ:MANH $9B market cap. 1,200+ customers. WMS/TMS warehouse/transportation. AI demand forecasting. $800M+ revenue. 3,500 employees.

### What products or services does Manhattan Associates offer?
Founded 1990 Atlanta by Pieter Koffie (supply chain software).

### Who uses Manhattan Associates?
Manhattan Associates generated $800M+ revenue 2024 (NASDAQ:MANH $9B market cap, 1,200+ customers, WMS/TMS warehouse/transportation management, omnichannel fulfillment).

### What is Manhattan Active platform and why did Manhattan Associates move to it?
Manhattan Active is Manhattan Associates' cloud-native, microservices-based platform that delivers its WMS, OMS, and supply chain solutions as a continuously updated SaaS offering. Unlike traditional software where customers run fixed versions, Manhattan Active users always run the latest version with updates deployed transparently—eliminating costly upgrades and ensuring all customers benefit from new AI and optimization features simultaneously.

## Tags

b2b, enterprise, global, public, saas, supply-chain, transportation

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*Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*