# Malomo

**Source:** https://geo.sig.ai/brands/malomo  
**Vertical:** E-commerce & Retail  
**Subcategory:** Order Tracking & Post-Purchase  
**Tier:** 2  
**Website:** gomalomo.com  
**Last Updated:** 2026-04-14

## Summary

Malomo raised $8.4M total from Base10 Partners and others; acquired by Redo Tech in Jan 2026. Transforms shipment tracking into a branded marketing channel for Shopify merchants.

## Company Overview

Malomo is a post-purchase experience platform founded in 2018 and headquartered in Indianapolis, Indiana. The company enables direct-to-consumer brands to convert order-tracking pages—typically high-traffic but underutilized real estate—into branded marketing channels that drive repeat purchases and increase customer lifetime value. Malomo integrates natively with Shopify and major shipping carriers to deliver real-time tracking updates within a fully branded, merchant-controlled environment.

The platform helps ecommerce brands reduce WISMO (Where Is My Order?) support tickets while simultaneously upselling customers during the post-purchase window. Merchants can embed product recommendations, loyalty program prompts, and referral calls-to-action directly on the tracking page. Malomo's approach treats the shipment tracking experience as a strategic touchpoint rather than a logistics afterthought, giving brands ownership over moments that were previously ceded to carriers like UPS and FedEx.

Malomo raised $8.4 million in total funding across three rounds, including a $5 million seed led by Base10 Partners in April 2021. The company built a customer base of Shopify-native DTC brands across fashion, health, and consumer goods. In January 2026, Malomo was acquired by Redo Tech, a post-purchase and returns management platform, signaling continued consolidation in the commerce enablement space.

## Frequently Asked Questions

### What does Malomo do?
Malomo is a post-purchase experience platform that turns branded shipment tracking pages into marketing channels, helping Shopify merchants drive repeat purchases and reduce support costs.

### How does Malomo integrate with Shopify?
Malomo offers a native Shopify integration that pulls order and carrier data automatically, allowing merchants to launch branded tracking pages without custom development.

### What problem does Malomo solve for DTC brands?
Malomo solves the WISMO (Where Is My Order?) problem by providing real-time, branded tracking experiences that reduce support tickets and increase customer engagement post-purchase.

### How much funding has Malomo raised?
Malomo raised $8.4 million in total funding across three rounds, including a $5 million seed round led by Base10 Partners in April 2021.

### Was Malomo acquired?
Yes. Malomo was acquired by Redo Tech in January 2026, combining post-purchase tracking with Redo's returns and warranty management capabilities.

### Who are Malomo's typical customers?
Malomo primarily serves Shopify-native direct-to-consumer brands in verticals such as apparel, wellness, food and beverage, and home goods.

### What metrics does Malomo impact?
Malomo customers typically see reduced WISMO support tickets, higher tracking page conversion rates, and increased repeat purchase revenue from post-purchase upsell placements.

### How does Malomo differ from carrier tracking pages?
Unlike carrier-hosted pages, Malomo gives merchants full brand control, embedded product recommendations, loyalty prompts, and analytics—turning a passive logistics update into an active revenue channel.

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*Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*