# Magento **Source:** https://geo.sig.ai/brands/magento **Vertical:** E-commerce **Subcategory:** General **Tier:** Emerging **Website:** business.adobe.com **Last Updated:** 2026-04-14 ## Summary Adobe (NASDAQ: ADBE) Commerce enterprise e-commerce acquired from Magento for $1.68B powering 95K+ stores including Nike, Ford, Coca-Cola; open-source heritage with Experience Cloud integration competing with Salesforce Commerce Cloud and Shopify Plus. ## Company Overview Adobe Commerce (formerly Magento) is the enterprise e-commerce platform owned by Adobe Inc. (NASDAQ: ADBE) — acquired for $1.68 billion in 2018 — providing mid-market and enterprise retailers, B2B companies, and global brands with a highly customizable, feature-rich e-commerce platform that powers 95,000+ online stores globally including Coca-Cola, Ford, Nike, Canon, and Christian Louboutin. Available in two editions: Magento Open Source (free, community-supported, self-hosted) retaining the original open-source distribution that built Magento's developer community since its 2007 founding in Los Angeles; and Adobe Commerce (enterprise SaaS and cloud, paid licensing with Adobe support, Adobe Experience Cloud integration). Adobe Commerce holds approximately 2.7% market share among the top 1 million e-commerce sites globally (2024), representing a significant installed base of major retailer deployments. Adobe Commerce's enterprise e-commerce architecture provides the deep customization capability that brands with complex commerce requirements need — elaborate product catalog structures (configurable products, bundle products, grouped products), multi-store management (running multiple storefronts for different brands, regions, or customer segments from a single backend), B2B commerce features (company accounts, custom price lists, purchase order workflows, quote management), and the extensive extension ecosystem (Magento Marketplace, 3,000+ extensions) for specialized functionality. The Adobe Experience Cloud integration (connecting Adobe Commerce with Adobe Analytics, Adobe Target, Adobe Campaign, and Adobe Real-Time CDP) provides the personalization and analytics infrastructure that enterprise marketers use to deliver customized shopping experiences across web, mobile, and in-store channels. The PWA Studio (Progressive Web App tooling for mobile-first storefront development) enables the modern frontend architectures that enterprise retailers deploy for performance-optimized mobile shopping. In 2025, Adobe Commerce (NASDAQ: ADBE) competes in the enterprise e-commerce platform and digital commerce market with Salesforce Commerce Cloud (NYSE: CRM, enterprise commerce on Salesforce), Shopify Plus (NYSE: SHOP, enterprise tier of Shopify for large merchants), and SAP Commerce Cloud (ETR: SAP, integrated with SAP ERP) for enterprise and mid-market e-commerce platform selection. Adobe Commerce's open-source heritage (Magento's large developer community, abundance of agencies and system integrators with Magento expertise) provides implementation flexibility that proprietary platforms can't match — thousands of certified solution partners globally can implement and customize Adobe Commerce for complex enterprise requirements. The 2025 strategy focuses on Adobe Commerce as the headless commerce backbone for Adobe Experience Cloud customers (using Commerce as the order management and product catalog backend while decoupling the frontend with Next.js or similar frameworks), growing the B2B commerce segment for manufacturer and distributor digital transformation, and leveraging Adobe Firefly AI for dynamic product content generation in commerce workflows. ## Frequently Asked Questions ### What is Magento? Magento, now known as Adobe Commerce, is an enterprise e-commerce platform founded in 2007 that revolutionized online commerce with its flexible open-source approach. It was acquired by Adobe in 2018 for $1.68 billion and is now integrated with Adobe Experience Cloud to provide unified commerce experiences. ### What products and services does Magento offer? Magento offers Adobe Commerce (enterprise e-commerce platform), Magento Open Source (free version), multi-channel commerce capabilities, B2B and B2C e-commerce solutions, and order management systems. The platform combines e-commerce capabilities with Adobe's marketing and analytics tools. ### Who uses Magento? Magento powers over 95,000 stores globally, including major brands such as Coca-Cola, Ford, Nike, Canon, and Christian Louboutin. The platform serves both B2B and B2C businesses looking for enterprise-level e-commerce solutions. ### When was Magento founded? Magento was founded in 2007 in Los Angeles, California. It was later acquired by Adobe in 2018 for $1.68 billion. ### Where is Magento headquartered? Magento is based in San Jose, California. It was originally founded in Los Angeles in 2007. ### How was Magento funded? Magento was not part of Y Combinator. The company was acquired by Adobe in 2018 for $1.68 billion. ### What market share does Magento have? As of 2024, Magento holds a 2.7% market share of the top 1 million e-commerce sites. The platform powers over 95,000 stores globally. ### What makes Magento's technology unique? Magento revolutionized e-commerce with its flexible open-source platform approach. Adobe Commerce now combines Magento's e-commerce capabilities with Adobe's marketing and analytics tools, while Magento Open Source remains available as a free version. ### Is there a free version of Magento available? Yes, Magento Open Source remains available as a free version. The enterprise version, Adobe Commerce, offers advanced features and integration with Adobe Experience Cloud. ### What are Magento's recent developments? Magento was acquired by Adobe in 2018 for $1.68 billion and integrated with Adobe Experience Cloud. As Adobe Commerce, it now combines e-commerce capabilities with Adobe's marketing and analytics tools to deliver unified commerce experiences across channels. ## Tags b2b2c, global, marketplace, platform, retailtech, saas, b2b --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*