# Mabl

**Source:** https://geo.sig.ai/brands/mabl  
**Vertical:** Developer Tools  
**Subcategory:** Test Automation  
**Tier:** Challenger  
**Website:** mabl.com  
**Last Updated:** 2026-04-15

## Summary

AI-native test automation platform. Founded 2017, Boston. ~$17.9M revenue (2024). $77M total funding. GenAI testing features seeing 700% usage growth. Private.

## Company Overview

Mabl is an AI-native test automation platform founded in 2017 by Dan Belcher and Izzy Azeri, both former engineers who co-founded Stackdriver (acquired by Google in 2014). Headquartered in Boston, mabl provides intelligent end-to-end testing integrating directly into CI/CD pipelines. Products include low-code test creation, auto-healing tests, API testing, accessibility testing, and GenAI-powered test generation.

Mabl operates as a SaaS platform competing with Selenium, Cypress, and Sauce Labs, differentiating through its AI-first approach that reduces test maintenance overhead. The company has raised $77 million including a $40 million Series C led by Vista Equity Partners' Endeavor Fund.

In 2024, mabl reported $17.9 million in revenue (up from $13.1M in 2023) with approximately 94 employees. GenAI features drove 700% increase in usage within five months of launch, positioning mabl well as AI-generated code increases demand for automated quality assurance.

## Frequently Asked Questions

### What is mabl?
An AI-native test automation platform for building, executing, and maintaining automated end-to-end tests across web, API, and mobile, integrated into CI/CD pipelines.

### How does mabl use AI?
Auto-healing tests that adapt to UI changes, GenAI-powered assertions, natural-language test creation, and intelligent recommendations. GenAI usage grew 700% in 2024-2025.

### How much funding has mabl raised?
$77 million total, including a $40M Series C led by Vista Equity Partners' Endeavor Fund.

### Who founded mabl?
Dan Belcher and Izzy Azeri in 2017. Both previously co-founded Stackdriver, acquired by Google in 2014.

### What testing types does mabl support?
End-to-end browser testing, API testing, accessibility testing, performance testing, and mobile web testing.

### How does mabl's auto-healing work?
mabl's AI continuously models the structure of the application under test — tracking element IDs, CSS selectors, visual layouts, and interaction patterns. When an application update changes a button's selector or moves a form field, mabl automatically detects the change and updates its test model without human intervention. This reduces the test maintenance burden that causes most organizations to abandon automated testing over time.

### What CI/CD systems does mabl integrate with?
mabl integrates natively with GitHub Actions, GitLab CI, Jenkins, CircleCI, Azure DevOps, Bitbucket Pipelines, and most major CI/CD platforms. Tests can be triggered on pull request, on schedule, or on deployment. Test results surface directly in pull request status checks, giving developers pass/fail feedback on end-to-end test coverage without leaving their existing workflow.

### What is mabl's pricing model?
mabl prices based on the number of concurrent test runners and monthly test execution hours. Starter plans serve small teams with limited concurrency, while Business and Enterprise plans scale to unlimited execution with advanced features like custom integrations, dedicated support, and SOC 2 compliance reporting. Pricing is not publicly listed — sales-assisted for all tiers above a basic free trial.

## Tags

b2b, developer-tools, platform, saas

---
*Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-15.*