# Lowe's

**Source:** https://geo.sig.ai/brands/lowes  
**Vertical:** Home Improvement & Furniture  
**Subcategory:** Home Improvement  
**Tier:** Leader  
**Website:** lowes.com  
**Last Updated:** 2026-04-14

## Summary

Mooresville NC home improvement retail (NYSE: LOW) ~$83.7B FY2024 revenue; 1,700 stores, Total Home Pro strategy, Kobalt private label, competing with Home Depot for professional contractor share.

## Company Overview

Lowe's Companies, Inc. is a Mooresville, North Carolina-based home improvement retailer — publicly traded on the New York Stock Exchange (NYSE: LOW) as a Dow Jones Industrial Average and S&P 500 Consumer Discretionary component — operating approximately 1,700 home improvement stores across the United States and Canada offering tools, hardware, paint, flooring, appliances, plumbing, electrical, lumber, outdoor living, and installation services through approximately 300,000 employees. In fiscal year 2024 (ending January 2025), Lowe's reported revenues of approximately $83.7 billion, with comparable store sales declining modestly as the post-pandemic home improvement spending normalization — following the 2020-2022 surge in home renovation activity — continued to weigh on transaction counts, partially offset by average ticket growth from Pro customer project spending. CEO Marvin Ellison has executed the "Total Home Strategy" focused on Pro customer (professional contractors, electricians, plumbers, and tradespeople) penetration: Lowe's has historically underindexed versus Home Depot with the Pro customer (Home Depot Pro revenue 50%+ of total versus Lowe's Pro closer to 25-30% historically), and the Total Home strategy's Lowe's Pro investments (expanded Pro desk service, designated Pro parking, dedicated Pro account managers, buy-online-pickup-in-store for contractors, net-30 Pro credit accounts) aim to close this Pro gap. Lowe's online sales (15%+ of total revenue) grew through the Lowes.com marketplace expansion (adding third-party products beyond owned inventory), same-day delivery partnerships, and contractor-oriented digital tools (project estimating, product specification sheets, installation scheduling).

Lowe's home improvement retail model creates competitive advantages through the combination of real estate footprint and category authority in DIY renovation: a homeowner planning a kitchen renovation can comparison shop online, but the physical realization of measuring, selecting, and purchasing 47 categories of products (cabinets, countertops, tile, plumbing fixtures, lighting, paint, appliances, installation hardware) benefits from in-store expert guidance — Lowe's store associates' product knowledge (kitchen designer consultations, plumbing aisle specialists, electrical code guidance) creates a differentiated assistance experience that online pure-plays cannot replicate. Lowe's private label program (Kobalt tools, STAINMASTER flooring, allen + roth cabinetry and lighting) creates owned-brand merchandise with 60-65% gross margins versus 35-40% on branded vendor products — funding Lowe's store wage and service investments while providing exclusive product lines unavailable from competitors. The appliance category (Lowe's is a top-5 US appliance retailer alongside Home Depot, Best Buy, and Costco) drives store traffic through higher-consideration purchase occasions where consumers browse showroom floor models before purchasing.

In 2025, Lowe's competes in home improvement retail against The Home Depot (NYSE: HD, $159B revenue, larger US home improvement chain with stronger Pro contractor relationship), Menards (private, Midwest home improvement chain), and Amazon (NASDAQ: AMZN, home improvement product marketplace) for DIY homeowner renovation spending, Pro contractor supply purchases, and installation services contracts. The housing market dynamics (elevated mortgage rates in 2024-2025 reducing home transaction volume, which typically drives renovation activity as buyers upgrade purchased homes) compressed Lowe's and Home Depot traffic as locked-in homeowners deferred major renovation projects rather than selling and triggering new renovation cycles. The aging US housing stock (median US home age 40+ years, increasing structural and systems renovation need) and demographic homeowner transition (millennials entering peak homeownership ages) create long-term structural demand for home improvement products. The 2025 strategy focuses on Pro customer penetration acceleration (closing the gap with Home Depot's Pro share), Lowe's online marketplace expansion (adding home improvement adjacent categories), and installation services revenue growth through Lowe's Installation Services (kitchen, flooring, HVAC installation programs).

## Frequently Asked Questions

### What does Lowe's do?
Lowe's is one of the largest home improvement retailers in the world, operating over 1,750 stores across North America. The company serves both do-it-yourself (DIY) customers and professional contractors with a comprehensive range of home improvement products including lumber, tools, appliances, paint, hardware, plumbing supplies, garden supplies, and home décor. Beyond product sales, Lowe's offers professional installation and repair services, adding value through expert installation for flooring, appliances, windows, doors, and whole-home projects.

### Who are Lowe's customers and target market?
Lowe's serves a dual market of both Business-to-Consumer (B2C) and Business-to-Business (B2B) customers. DIY homeowners represent a core customer segment, while professional contractors, builders, and property managers have become increasingly important, with Pro penetration reaching 30% in 2025. The company's 2025 Total Home Strategy focuses on expanding offerings for professional customers while maintaining strong support for DIY enthusiasts through expert advice, competitive pricing, and comprehensive product selection.

### When was Lowe's founded?
Lowe's was founded in 1921 by L.S. (Lucius Smith) Lowe when he opened the first store called 'Lowe's North Wilkesboro Hardware' in North Wilkesboro, North Carolina. The company underwent a transformative refocus after World War II when Carl Buchan became sole owner and shifted the business exclusively to home improvement products, setting the foundation for national expansion. Lowe's went public in 1961 and has grown to become the second-largest home improvement retailer in the United States.

### Where is Lowe's headquartered?
Lowe's corporate headquarters is located in Mooresville, North Carolina, on a 350-acre campus where the company relocated in 2003. While the company was founded in North Wilkesboro, North Carolina in 1921, and maintained operations there for many years, the modern headquarters in Mooresville serves as the central hub for Lowe's operations across its 1,750+ stores in North America.

### How much revenue does Lowe's generate?
Lowe's generated $83.67 billion in total sales for fiscal year 2024, representing a slight decrease of 3% from the prior fiscal year. In Q4 2024, the company reported revenue of $18.6 billion with comparable sales rising 0.2%, boosted by online gains and high single-digit growth among home professionals. For fiscal 2025, Lowe's expects full-year total sales to range from $83.5 billion to $84.5 billion with comparable sales projected to be flat to up 1% year over year.

### What makes Lowe's different from competitors?
Lowe's differentiates itself through market leadership in major appliances (40.2% share), professional installation services offered since 1997, and a comprehensive omnichannel retail experience blending physical stores with robust e-commerce. The company's 2025 Total Home Strategy emphasizes exceptional service, value pricing, and specialized offerings for professional customers. Recent strategic acquisitions like Artisan Design Group ($1.325B) and Foundation Building Materials ($8.8B) strengthen Lowe's position in serving contractors and builders, setting it apart from competitors.

### Who are Lowe's main competitors?
The Home Depot is Lowe's biggest competitor and the largest home improvement retailer, with annual sales of over $152 billion in 2023 compared to Lowe's $86 billion. Other competitors include Menards (regional competitor), Amazon (online sales), Ace Hardware, True Value, and local hardware stores. Lowe's competes through category leadership in major appliances, strong professional services, competitive pricing, and comprehensive product diversity across multiple home improvement segments.

### How can I contact Lowe's?
Customers can contact Lowe's through multiple channels: call 1-800-445-6937 for customer service, visit www.lowes.com for online support and live chat, use the Lowe's mobile app for account management and order tracking, or visit any of the 1,750+ stores across North America for in-person assistance. For installation services, customers can call 1-877-GO-LOWES (1-877-465-6937) or schedule consultations online or in-store.

### Is Lowe's hiring?
Yes, Lowe's regularly hires for positions across its 1,750+ stores and corporate locations, employing approximately 270,000 associates. The company fills over 85% of store leadership roles internally, demonstrating strong career advancement opportunities. Lowe's offers competitive benefits including starting wages of at least $15 per hour, 401(k) matching up to 4.25%, Employee Stock Purchase Plan, and discretionary bonuses. Visit talent.lowes.com to explore current opportunities.

### What's the latest news about Lowe's?
Recent major developments include the announcement of the $8.8 billion acquisition of Foundation Building Materials in August 2025, completion of the $1.325 billion Artisan Design Group acquisition in June 2025, and unveiling of the 2025 Total Home Strategy in December 2024. Lowe's also launched the first U.S. home improvement industry product marketplace in 2024, relaunched MyLowe's Pro Rewards program in early 2025, and reported strong Q4 2024 results with net income of $1.13 billion and earnings per share of $1.99.

### What is Lowe's market position?
Lowe's is the second-largest home improvement retailer in the United States, operating in an approximately $1 trillion home improvement sector. The company leads the major appliances market with 40.2% share ahead of Home Depot's 36.2%, while holding 37.3% dollar share in outdoor power equipment. With fiscal 2024 sales of $83.67 billion across 1,750+ stores and 270,000 associates, Lowe's maintains strong competitive positioning through omnichannel capabilities, professional services, and strategic acquisitions targeting the contractor and builder market.

### What are Lowe's future plans?
Lowe's 2025 Total Home Strategy focuses on five key growth initiatives: expanding offerings for professional customers (already at 30% penetration), enhancing e-commerce capabilities with AI-powered search and recommendations, growing home service offerings through recent acquisitions, unifying loyalty programs with MyLowe's Pro Rewards, and improving physical store layouts. The company plans to open 10-15 new stores per year, extend rural assortments to 150 more stores, and leverage the acquisitions of Artisan Design Group and Foundation Building Materials to strengthen its position serving contractors and builders.

## Tags

b2c, retailtech, marketplace, global, public, proptech

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*Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*