# Loovi **Source:** https://geo.sig.ai/brands/loovi **Vertical:** Insurance Tech **Subcategory:** General **Tier:** Emerging **Website:** loovi.com.br **Last Updated:** 2026-04-14 ## Summary Belo Horizonte Brazilian vehicle insurtech (founded 2019); $9M raised 2024, telematics Smartcar platform in all 26 states, Santos FC sponsor, SUSEP regulatory suspension Mar 2025 targeting Brazil's 70% uninsured vehicle market. ## Company Overview Loovi is a Belo Horizonte, Brazil-based vehicle insurtech — having raised $9 million from Marçal Holding and Oliveira Participações in early 2024 — democratizing vehicle insurance access across Brazil's underinsured automotive market by converting ordinary vehicles into connected "Smartcars" through a 100% digital platform that combines telematics, GPS tracking, theft warranty, and flexible insurance distribution. Founded in 2019 by CEO Quézide Cunha and William Naor, Loovi operates as an official sales representative for LTI Seguros S/A — distributing vehicle insurance and security products through a smartphone application that manages policy administration, real-time vehicle monitoring, and claims without branch visits or paper forms. The company serves 180 employees and reached clients across all 26 Brazilian states and over 1,000 municipalities. In early 2024, Loovi gained national visibility as the official jersey sponsor of Santos Futebol Clube during Neymar Jr.'s symbolic return to the club. In March 2025, Brazil's insurance regulator SUSEP temporarily suspended Loovi's activities following complaints from FENACOR about marketing practices — specifically, Loovi presenting itself as an insurance company rather than an authorized insurance representative — though the company continued operating under its LTI Seguros authorization. Loovi's digital vehicle insurance model addresses the systemic underinsurance that characterizes Brazil's automotive market: only approximately 30% of Brazil's 120 million+ registered vehicles carry insurance — a market failure driven by the perception that traditional motor insurance is expensive, bureaucratic, and inaccessible for lower- and middle-income drivers. Traditional Brazilian auto insurance requires in-person inspections, lengthy underwriting processes, annual policy commitments, and premium pricing that puts coverage out of reach for the majority of the vehicle fleet. Loovi's smartphone-first distribution (instant quotes, digital onboarding, telematics-based risk assessment, and GPS-enabled claims processing) reduces distribution costs enough to reach price-sensitive Brazilian drivers while the telematics data (location, driving behavior, vehicle usage patterns) improves risk selection beyond demographic proxies — enabling more accurate pricing for lower-risk drivers. In 2025, Loovi competes in the Brazilian vehicle insurtech, digital motor insurance, and telematics market with Porto Seguro (Bovespa: PSSA3, Brazil's largest auto insurer, R$10B+ revenue), Azul Seguros (Brazilian auto insurer), and Pier (private Brazilian insurtech, digital auto insurance) for digitally-native Brazilian drivers seeking affordable vehicle coverage. The $9M raise from Marçal Holding and Oliveira Participações provides expansion capital for Loovi's target of doubling revenue in 2025, growing headcount from 180 to 220+ employees, and achieving approximately $5 million in projected gross ARR. The SUSEP regulatory challenge (March 2025) reflects the compliance complexity that insurance distribution fintechs face when marketing products in regulated markets — requiring Loovi to clearly differentiate its role as an authorized sales representative from a licensed insurer. The 2025 strategy focuses on resolving the regulatory compliance posture with SUSEP, expanding fleet management services to SMB fleet operators, and growing the São Paulo metro market where vehicle density and insurance penetration opportunity are highest. ## Frequently Asked Questions ### What is Loovi? Loovi is a Brazilian insurtech company founded in 2019 that provides 100% digital vehicle insurance, tracking, security, and fleet management services. The company acts as an official sales representative for LTI Seguros S/A, transforming vehicles into Smartcars that can be managed entirely through a smartphone application. ### Who are Loovi's customers? Loovi serves Brazilian vehicle owners across all 26 states and over 1,000 municipalities nationwide. The company targets the 70% of Brazilian drivers who are currently uninsured due to traditional insurance being too expensive or bureaucratic, offering an accessible alternative through its digital platform. ### When was Loovi founded? Loovi was founded in 2019 by Quézide Cunha and William Naor in Belo Horizonte, Brazil. The company launched with the mission to democratize vehicle insurance access in a market where only 30% of vehicles are insured. ### Where is Loovi based? Loovi is headquartered in Belo Horizonte, Brazil. The company operates nationwide through its digital platform, serving customers in all Brazilian states and over 1,000 municipalities across the country. ### How much funding has Loovi raised? Loovi has raised $9 million (or $9.25 million according to some sources) in its first funding round completed in December 2023, with the announcement made in February 2024. The funding came from Marçal Holding and Oliveira Participações. ### What makes Loovi different from competitors? Loovi differentiates itself through its 100% digital platform that transforms vehicles into Smartcars with integrated insurance, tracking, and security features. Unlike traditional Brazilian insurers that are rigid and bureaucratic, Loovi offers accessible, affordable coverage through smartphone management. The company specifically targets the 70% of uninsured Brazilian drivers, addressing a massive underserved market. ### Who are Loovi's main competitors? Loovi competes with traditional Brazilian auto insurance providers as well as emerging insurtech and telematics-based insurance companies. Global competitors in the telematics insurance space include Jooycar, Cambridge Mobile Telematics, OCTO Insurance, and The Floow, though Loovi's specific focus on the Brazilian market and democratizing access distinguishes it. ### How can I contact Loovi? You can contact Loovi through their website at www.loovi.com.br or via their LinkedIn company page. The company offers digital insurance quotes and policy management through its smartphone application platform. ### Is Loovi hiring? Yes, Loovi is actively hiring as part of its growth plans. The company currently has 180 employees and announced plans to expand to over 220 employees by the end of 2025 as it scales operations and doubles revenue. ### What's the latest news about Loovi? In March 2025, Brazil's insurance regulator SUSEP temporarily suspended Loovi's activities after complaints about how the company marketed itself, though Loovi continues to operate as an authorized insurance representative. Earlier in 2025, Loovi became the official sponsor of Santos Futebol Clube, with its brand on team jerseys coinciding with Neymar Jr.'s return. In February 2024, the company announced $9 million in funding. ### What is Loovi's market position? Loovi is an emerging leader in Brazil's insurtech sector, addressing a massive market opportunity where 70% of vehicles remain uninsured. With nationwide reach across all Brazilian states and over 1,000 municipalities, backed by $9 million in funding and growing to 180 employees, Loovi is well-positioned in Brazil's rapidly developing digital insurance market. ### What are Loovi's future plans? Loovi plans to expand its team to over 220 employees and double its revenue by 2025. The company aims to continue expanding its digital distribution network, improve its platform to attract more insurance brokers and sales executives, and increase market penetration in Brazil's massive underinsured automotive market, projecting approximately $5 million in gross ARR for 2025. ## Tags b2b, b2c, insurance, latin-america, marketplace, saas, fintech --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*