# Loom **Source:** https://geo.sig.ai/brands/loom **Vertical:** Productivity & Collaboration **Subcategory:** General **Tier:** Emerging **Website:** loom.com **Last Updated:** 2026-04-14 ## Summary Loom is the async video messaging platform acquired by Atlassian for $975M in 2023, enabling 25M+ users to share screen recordings and video messages for faster, more expressive team communication. ## Company Overview Loom is an asynchronous video messaging platform that allows users to record their screen, camera, and microphone to create instantly shareable video messages—eliminating meetings that could be replaced with recorded explanations, demos, or feedback. Founded in 2015 by Shahed Khan, Vinay Hiremath, and Joe Thomas, Loom pioneered the async video communication category and grew rapidly during the COVID-19 remote work transition, when distributed teams needed richer communication tools than text allowed but couldn't rely on synchronous video calls for every interaction. The platform reached over 25 million users across 400,000+ companies before its acquisition by Atlassian in October 2023 for $975 million—a significant premium reflecting Loom's strategic value as Atlassian expanded from project management tools into team communication. Under Atlassian ownership, Loom has been deeply integrated with Jira, Confluence, and other Atlassian products, allowing users to embed video explanations directly in tickets, wikis, and project updates. This integration makes Loom a more powerful tool for software development teams who already live in the Atlassian ecosystem. Loom's acquisition validated the async video communication market and its approach to reducing meeting overhead. The platform's AI features—including automated transcripts, chapter generation, and video summaries—have expanded to make video content more searchable and accessible. As hybrid and remote work remain standard for knowledge workers, async video communication tools that reduce synchronous meeting overhead continue to grow in adoption. ## Frequently Asked Questions ### What is Loom? Loom is an async video messaging platform that lets users record screen and camera videos to share with teammates—replacing meetings with faster, more expressive recorded explanations. ### Was Loom acquired? Yes, Atlassian acquired Loom in October 2023 for $975 million. Loom is now deeply integrated with Jira, Confluence, and other Atlassian products. ### How many users does Loom have? Loom had over 25 million users across 400,000+ companies at the time of its Atlassian acquisition in 2023. ### Is Loom publicly traded? Loom is a subsidiary of Atlassian (Nasdaq: TEAM), which acquired it for $975M in 2023. ### What is Loom and what communication problem does it solve? Loom is a video messaging platform that lets users record their screen, camera, or both and share the result as an instantly playable link — solving the communication overhead of scheduling meetings for information that could be shared asynchronously, and providing richer context than written messages for topics where tone, visual demonstration, or complex explanation benefit from video. ### What AI features has Loom added to its platform? Loom AI automatically generates a written title and summary of each video recording, produces a timestamped transcript that is searchable and skimmable, suggests action items drawn from the video content, and enables viewers to ask AI questions about the video content without watching the full recording — reducing the time investment for both creators and viewers of Loom videos and making video content more searchable in team libraries. ### How does Loom integrate with other workplace tools? Loom integrates with Slack for direct video sharing in channels and direct messages, GitHub for attaching video walkthroughs to pull requests and issues, Jira and Linear for linking video context to tickets, Notion for embedding videos in pages, and Gmail and Outlook for video email attachments — making Loom videos accessible within the existing communication and project management tools rather than requiring recipients to visit the Loom website. ### How does the Atlassian acquisition of Loom affect the product? Atlassian acquired Loom in 2023, and Loom is being integrated more deeply into the Atlassian product suite including Jira and Confluence — with Atlassian users gaining access to Loom video creation and playback within Atlassian products, and Loom continuing to serve non-Atlassian users as a standalone product while benefiting from Atlassian's enterprise distribution and product development investment. ## Tags b2b, messaging, productivity, saas, video-conferencing, collaboration --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*