# LiveFlow **Source:** https://geo.sig.ai/brands/liveflow **Vertical:** Finance **Subcategory:** Accounting Software **Tier:** Emerging **Website:** liveflow.com **Last Updated:** 2026-04-14 ## Summary Financial reporting automation connecting QuickBooks and Xero to live Google Sheets dashboards; $13.5M Series A from Valar serving Y Combinator for budget automation competing with Mosaic. ## Company Overview LiveFlow is a financial reporting automation platform that connects live accounting data from QuickBooks, Xero, and Stripe to Google Sheets and Excel — enabling finance teams to build automated, always-current financial reports and dashboards without manual data exports, copy-paste workflows, or expensive BI tool implementation. Founded in 2021 in Redwood City, California and a Y Combinator W21 graduate, LiveFlow raised $23.23 million total including a $13.5 million Series A in September 2024 led by Valar Ventures, serving customers including Y Combinator for department budgeting automation.\n\nLiveFlow's product works by creating live data connections between accounting sources and spreadsheets — when the accounting data updates in QuickBooks, the connected Google Sheet automatically reflects the latest numbers without any manual intervention. Finance teams can build P&L statements, cash flow reports, client-facing management packs, and department budget trackers in the familiar spreadsheet interface while getting the live data refresh that previously required exporting and importing data manually. The platform supports multi-entity consolidation for groups with multiple legal entities.\n\nIn 2025, LiveFlow competes in the financial reporting and FP&A automation market with Mosaic (FP&A platform), Jirav, Cube, and Finmark for finance team reporting automation, and with Klipfolio and Geckoboard for data visualization connected to accounting sources. The market for tools that bring live accounting data into spreadsheets has grown as finance teams at growing companies (10-200 employees) need more than basic accounting reports but aren't yet ready to invest in full FP&A platforms. Valar Ventures' backing (Peter Thiel's fund) provides strong fintech sector credibility. The 2025 strategy focuses on growing the multi-entity consolidation use case (highly valuable for portfolio companies, franchises, and multi-location businesses), deepening integrations with more accounting and revenue sources, and adding AI-powered analysis and commentary generation on financial data. ## Frequently Asked Questions ### What is LiveFlow? LiveFlow is a workflow automation company that provides a fully automated NextGen spreadsheet platform. It connects real-time data from Google Sheets, banks, accounting services, and revenue platforms like QuickBooks and Stripe. ### What products and services does LiveFlow offer? LiveFlow offers spreadsheet automation, real-time data sync, QuickBooks integration, Stripe integration, and bank data connection. These services enable businesses to automate their financial workflows and consolidate data in one place. ### Who uses LiveFlow? LiveFlow serves customers including Y Combinator, which uses the platform for department budgeting automation. The platform is designed for businesses looking to automate their financial data management and reporting. ### When was LiveFlow founded? LiveFlow was founded in 2021. The company participated in Y Combinator's Winter 2021 (W21) batch. ### Where is LiveFlow headquartered? LiveFlow is based in Redwood City, California, United States. ### How much funding has LiveFlow raised? LiveFlow has raised $23.23M in total funding. This includes a $13.5M Series A round in September 2024 led by Valar Ventures, with participation from Moonfire, Seedcamp, and Y Combinator. ### How many employees does LiveFlow have? LiveFlow has 51 employees as of 2024. ### What technology approach does LiveFlow use? LiveFlow provides a NextGen spreadsheet platform that enables real-time data synchronization. It integrates with various financial tools and services to automate data workflows without manual data entry. ### Is LiveFlow affiliated with Y Combinator? Yes, LiveFlow was part of Y Combinator's Winter 2021 (W21) batch. Y Combinator is also a customer and investor, using LiveFlow for department budgeting automation. ### What are LiveFlow's recent developments? LiveFlow launched LiveFlow Next in 2024 and is expanding its go-to-market team while investing in R&D. The company also closed its $13.5M Series A funding round in September 2024. ## Tags b2b, saas, fintech, automation, analytics, scaleup --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*