# Linkana

**Source:** https://geo.sig.ai/brands/linkana  
**Vertical:** Logistics & Supply Chain  
**Subcategory:** General  
**Tier:** Emerging  
**Website:** linkana.com  
**Last Updated:** 2026-04-14

## Summary

Brazilian supplier qualification and SRM platform serving Ambev, BASF, and Nubank; $1.7M ARR competing with SAP Ariba for LatAm procurement teams with built-in Brazilian regulatory compliance.

## Company Overview

Linkana is a Brazilian supplier relationship management (SRM) platform that automates supplier qualification, onboarding, and risk monitoring for procurement teams at large Latin American companies — replacing the manual, paper-based supplier approval processes that require weeks and significant staff time at enterprises like Ambev, BASF, Nubank, and Nivea, which are current customers. Founded in 2019 in São Paulo and a Y Combinator graduate backed by YC, Latitud, and Google for Startups with $261,000 raised, Linkana reached $1.7 million in annual revenue in 2024 with a 24-person team.

Linkana's platform centralizes supplier qualification workflows — collecting vendor documentation (tax registration, certifications, insurance, ESG compliance), running automated verification checks against Brazilian federal and state databases, evaluating risk scores, and routing approvals through configurable workflows that match each enterprise's procurement policies. Once approved, supplier records are maintained with ongoing monitoring that flags re-qualification needs when documents expire or risk scores change.

In 2025, Linkana competes in the supplier risk management and procurement technology market with Coupa (enterprise procurement, acquired by Advent International), SAP Ariba, and regional procurement platforms for Latin American supplier management. The enterprise procurement software market in LatAm has historically been dominated by SAP and Oracle implementations, but the complexity and cost of those systems leave mid-market and even large enterprises underserved for supplier-specific management workflows. Linkana's Latin American focus provides regulatory and market knowledge advantage — Brazilian CNPJ and CPF verification, Receita Federal database integration, and LGPD (Brazilian data protection law) compliance are built-in capabilities that global platforms handle poorly. The 2025 strategy focuses on growing within the Brazilian enterprise customer base, expanding to other LatAm countries (Mexico, Colombia), and adding the ESG supplier assessment capabilities that corporate procurement teams increasingly require.

## Frequently Asked Questions

### What is Linkana?
Linkana is a supplier relationship management (SRM) platform that simplifies and automates supplier qualification, registration, and approval processes for procurement teams in Latin America. The platform offers a shared supplier data foundation that integrates seamlessly with ERP systems.

### What products and services does Linkana offer?
Linkana offers supplier relationship management, supplier qualification automation, supplier registration platform, supplier approval workflows, and ERP integration. These services help procurement teams streamline their supplier management processes.

### Who are Linkana's target customers?
Linkana serves procurement teams at major corporations in Latin America, particularly in Brazil. Their client portfolio includes leading companies such as Ambev, BASF, Nivea, Johnson & Johnson, Suzano, Nubank, XP, and Mondelez.

### When was Linkana founded?
Linkana was founded in 2019 and participated in Y Combinator's Winter 2020 (W20) batch.

### Where is Linkana headquartered?
Linkana is based in São Paulo, Brazil.

### How much funding has Linkana raised and from whom?
Linkana has raised $261K in total funding from investors including Latitud, FIEMG Lab, Oxigenio Aceleradora, Y Combinator, and Google for Startups.

### What are Linkana's key metrics and achievements?
Linkana reached $1.7M in annual revenue in 2024 (up from $1.2M in 2023) with a team of 24 employees. The company is recognized as the leading SRM platform in Latin America and serves Brazil's largest corporations.

### What is Linkana's technology approach?
Linkana provides a universal supplier database and shared supplier data foundation that integrates seamlessly with ERP systems. The platform automates supplier qualification, registration, and approval workflows for procurement teams.

### What industry does Linkana operate in?
Linkana operates in the supply chain industry, specifically focusing on supplier relationship management for procurement teams.

### What are Linkana's recent developments?
Linkana grew its annual revenue from $1.2M in 2023 to $1.7M in 2024. The company continues to serve major corporations including Ambev, BASF, Nivea, Johnson & Johnson, Suzano, Nubank, XP, and Mondelez with its 24-person team.

## Tags

ai-powered, b2b, saas, supply-chain, transportation

---
*Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*