# Life Time **Source:** https://geo.sig.ai/brands/life-time **Vertical:** Fitness & Wellness **Subcategory:** Premium Fitness **Tier:** Challenger **Website:** lifetime.life **Last Updated:** 2026-04-14 ## Summary Premium athletic country club with 170 locations and $2.5B revenue; destination fitness facilities with spa, childcare, and pickleball courts targeting affluent suburban families. ## Company Overview Life Time Fitness (Life Time) is a premium health and wellness brand operating large-scale "athletic country clubs" across the United States and Canada, combining fitness, spa, childcare, racquet sports, rock climbing, and healthy food in destination facilities that average 100,000+ square feet. Founded in 1992 by Bahram Akradi in Chanhassen, Minnesota and listed on NYSE since 2021, Life Time operates approximately 170 locations and generates approximately $2.5 billion in annual revenue with membership fees typically ranging from $200-400+ per month for families. Life Time's competitive positioning is the comprehensive wellness destination — not just a gym, but a place where families spend extended time for fitness, spa services, kids' programming, and dining. The LifeCafé restaurant in each facility serves protein-focused, health-oriented food and shakes. Life Time Tennis and Pickleball has become a significant growth driver as pickleball's popularity has exploded — Life Time built hundreds of dedicated pickleball courts across its network. In 2025, Life Time has benefited from the premium fitness boom and pickleball craze, reporting strong membership growth and revenue per member. The company carried significant debt from COVID-related closures and the IPO period, and has been paying down leverage while investing in new locations. Life Time competes with Equinox (comparable price point, different experience model), LA Fitness (lower price), and luxury boutique studios for the premium fitness consumer. The 2025-2026 expansion strategy targets 20+ new locations annually in suburban markets where Life Time's large-format, family-oriented model resonates most strongly, alongside growing its pickleball programming and outdoor fitness destinations. ## Frequently Asked Questions ### What is Life Time? Life Time is a Fitness & Wellness brand specializing in Premium Fitness. Life Time is a premium health and wellness company operating luxury athletic country clubs across the United States and Canada with over 160 destinations. The company is known for delivering high-quality products and services in the Fitness & Wellness industry. ### What makes Life Time unique in the Fitness & Wellness industry? Life Time stands out through its focus on Premium Fitness and commitment to excellence. Life Time targets affluent families and professionals seeking comprehensive wellness experiences beyond traditional gym memberships This differentiation has helped the brand build strong recognition and customer loyalty. ### What products or services does Life Time offer? Life Time offers a comprehensive range of Premium Fitness solutions within the Fitness & Wellness sector. The company's product portfolio is designed to meet diverse customer needs, from individual consumers to enterprise clients. Life Time's offerings are known for quality, reliability, and innovation. ### Who typically uses Life Time's products or services? Life Time targets affluent families and professionals seeking comprehensive wellness experiences beyond traditional gym memberships. Life Time's solutions are ideal for those seeking reliable, high-quality Premium Fitness offerings. The brand has built a strong customer base across various demographics and use cases. ### What kind of customer support does Life Time provide? Life Time is committed to providing excellent customer service and support. Customers can typically access help through multiple channels including the company website at lifetime.life, customer service hotlines, email support, and online resources. The brand prioritizes customer satisfaction and responsive support. ### How does Life Time deliver its Premium Fitness solutions? Life Time leverages industry expertise and proven methodologies to deliver Premium Fitness solutions that meet customer expectations. The company combines innovation with reliability to ensure consistent quality. Life Time's approach emphasizes user experience, efficiency, and value creation. ### What are Life Time's core values and mission? Life Time is driven by a mission to deliver exceptional Premium Fitness experiences to its customers. The company provides state-of-the-art fitness facilities, group classes, personal training, spa services, swimming pools, family programming, and coworking spaces in upscale environments. The brand emphasizes quality, customer satisfaction, and continuous improvement in all its operations. ### How is Life Time's pricing structured? Life Time offers competitive pricing designed to provide value across different customer segments. The company typically structures pricing based on product features, service levels, and customer requirements. For detailed pricing information, customers are encouraged to visit lifetime.life or contact the company directly. ### How does Life Time compare to competitors in the Fitness & Wellness industry? Life Time has established a strong position in the Fitness & Wellness market through its focus on Premium Fitness. The brand differentiates itself through quality, innovation, and customer service. Life Time's reputation and track record make it a trusted choice among customers seeking reliable Premium Fitness solutions. ### What are the key features of Life Time's Premium Fitness offerings? Life Time's Premium Fitness solutions are characterized by quality, reliability, and user-focused design. The company emphasizes innovation and functionality in its product development. Key features typically include professional-grade performance, ease of use, and alignment with industry standards and customer needs. ### Where can I access Life Time's products or services? Life Time's Premium Fitness offerings are available through various channels including the official website at lifetime.life. The company maintains distribution networks, retail partnerships, or digital platforms depending on the product category. Life Time ensures convenient access for customers across different regions and markets. ### What resources are available for Life Time customers? Life Time provides comprehensive resources to help customers maximize value from their Premium Fitness solutions. These typically include product documentation, user guides, tutorials, FAQs, and community forums. The brand maintains an informative website at lifetime.life with additional support materials and updates. ## Tags b2c, healthtech, public --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*