# Lassie

**Source:** https://geo.sig.ai/brands/lassie  
**Vertical:** Insurance Tech  
**Subcategory:** Pet Insurance  
**Tier:** Challenger  
**Website:** lassie.com  
**Last Updated:** 2026-04-14

## Summary

Swedish pet insurtech. $100M+ ARR, 250K insured pets. AI processes 60% of claims in under 6 minutes. Raised ~$100M ($75M Series C Feb 2026). Founded 2020, Stockholm.

## Company Overview

Lassie was founded in 2019 in Stockholm with the mission of making pet insurance smarter, faster, and more transparent for pet owners across the Nordic region. The company built an AI-native insurance platform that reimagines the claims process — using machine learning to automate underwriting decisions, flag fraud, and process a majority of claims in under six minutes without human review. This technical approach enabled Lassie to compete with legacy insurers on both price and customer experience from day one.\n\nLassie's insurance products cover dogs and cats across Sweden, Germany, and other European markets, with plans that include veterinary care, surgery, and liability coverage. Its mobile-first claims flow allows pet owners to submit claims via photo and structured data, with AI processing replacing the manual review queues that create days-long delays at traditional insurers. The company has also invested in preventive care features — including wellness tracking and vet telehealth — to differentiate beyond price and reduce claims frequency over time.\n\nLassie surpassed $100M in annual recurring revenue with over 250,000 insured pets, achieving these milestones faster than any prior European pet insurtech. The company raised approximately $100M in total funding, including a $75M Series C in February 2026, to accelerate its European expansion. Lassie's combination of AI claims automation, rapid growth, and strong retention metrics positions it as the leading digital-native pet insurer in Europe and a benchmark for AI-driven underwriting in specialty insurance.

## Frequently Asked Questions

### What makes Lassie different?
Prevention-first pet insurance with daily health app. 25% daily active usage vs 8-9% industry average.

### How fast does Lassie process claims?
60% of claims in Germany processed in ~6 minutes via AI. Photo of vet bill → near-instant payout.

### Where does Lassie operate?
Sweden, Germany, and France. 250K insured pets, $100M+ ARR.

### How much has Lassie raised?
~$100M total, including $75M Series C (Feb 2026) from Balderton, Felix Capital, Inventure.

### Who founded Lassie?
Hedda Baverud Olsson, Sophie Wilkinson, and Johan Jonsson in 2020, Stockholm.

### Which countries does Lassie currently operate in and what pets does it cover?
Lassie launched in Sweden and has expanded across the Nordic region — operating in Sweden, Norway, Finland, and Denmark — offering pet insurance primarily for dogs and cats. The Nordic region is a strong market for pet insurance given high pet ownership rates, expensive veterinary care costs, and consumer familiarity with insurance products. Lassie's AI-native approach allows it to price and underwrite policies more accurately than legacy pet insurers that rely on actuarial tables with less granular risk differentiation.

### How does Lassie's claims process work and how fast does it settle claims?
Lassie's claims process is designed to be submitted and resolved through the app — policyholders photograph veterinary invoices, answer a few questions, and the AI system processes the claim automatically for eligible cases, with most straightforward claims settled in under six minutes without human review. The company uses machine learning to flag fraud, identify claims requiring manual review, and automate reimbursement calculations. This speed and simplicity is a key differentiator from legacy Nordic pet insurers where claim paperwork and processing times of weeks frustrate customers at an already stressful time.

### How does Lassie differentiate from traditional pet insurance providers like Agria and Folksam in the Nordic market?
Lassie competes against established Nordic pet insurers like Agria (Länsförsäkringar group) and Folksam by emphasizing AI-automated claims speed, transparent pricing that doesn't increase dramatically after claims, and a digital-first customer experience built for smartphone-native pet owners. Traditional Nordic pet insurers built on legacy systems often require paper forms and take days to process claims, while Lassie's modern technology stack enables near-instant claims decisions. Lassie also offers preventive health features and vet consultation integrations that reframe pet insurance as an ongoing wellness relationship rather than a break-glass emergency product.

## Tags

b2b, insurance, saas, fintech

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*Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*