# Knock

**Source:** https://geo.sig.ai/brands/knock-crm  
**Vertical:** PropTech  
**Subcategory:** Multifamily CRM  
**Tier:** Growth  
**Website:** knockcrm.com  
**Last Updated:** 2026-04-14

## Summary

CRM for multifamily apartment operators; centralizes leads with automated follow-up, tour scheduling, and application processing; portfolio analytics dashboard. Based in Seattle, WA.

## Company Overview

Knock is a Seattle-based property technology company that provides a CRM and lead management platform designed specifically for multifamily apartment communities and operators. The platform centralizes leads from all sources — ILS listings, website, walk-ins, referrals — into a unified prospect pipeline with automated follow-up sequences, tour scheduling, application processing, and renewal communication. Knock's analytics provide property managers and regional directors with real-time visibility into lead-to-lease conversion metrics, agent performance, and pipeline health across portfolios. The company also offers resident retention features including automated lease renewal outreach, resident communication, and maintenance request management. Knock serves thousands of multifamily communities and regional management companies including large national operators. Founded in 2014, Knock was acquired by RealPage in 2021, integrating with RealPage's broader property management software portfolio while maintaining its brand. It competes with Funnel, Entrata, and Yardi in the multifamily CRM and leasing platform market.

## Frequently Asked Questions

### Why do apartment operators use a dedicated CRM instead of a general CRM?
Multifamily leasing has specific workflows — ILS lead aggregation, tour scheduling, lease applications, and resident renewals — that general CRMs like Salesforce cannot handle natively, while Knock's purpose-built workflows are designed around the specific stages of the apartment leasing and retention lifecycle.

### What is Knock CRM and who uses it?
Knock is a CRM and performance management platform built for multifamily apartment operators. It helps leasing teams manage prospect relationships, automate communications, track team performance, and optimize leasing workflows across large property portfolios.

### How does Knock CRM automate prospect follow-up?
Knock uses AI-driven follow-up sequences that send personalized emails and texts to prospects at optimal times based on engagement signals. Leasing teams can set communication cadences, and Knock executes them automatically, reducing the manual effort required to stay in contact with every prospect.

### Does Knock CRM provide performance analytics for leasing teams?
Yes. Knock includes a Performance IQ module that tracks individual leasing consultant metrics including response times, follow-up rates, tour conversion, and lease closing rates. Managers can benchmark performance across properties and identify coaching opportunities.

### How does Knock integrate with property management systems?
Knock integrates with Yardi, RealPage, Entrata, and other major PMS platforms. Guest card data, availability, and lease status sync bidirectionally so leasing teams work from a single source of truth rather than manually checking multiple systems.

### Does Knock support centralized leasing models?
Yes. Knock is designed to support centralized and hybrid leasing models where a central team handles prospect communications for multiple properties. The platform's routing and assignment logic routes inquiries to the appropriate specialist or property team automatically.

### Can Knock help operators reduce concessions and improve pricing?
Knock's analytics identify which properties and unit types have the highest demand and lowest conversion rates, enabling operators to adjust concession strategies and pricing. Reducing unnecessary concessions on high-demand units improves net operating income.

### How is Knock CRM priced?
Knock is priced on a per-unit monthly subscription basis for multifamily portfolios. Pricing varies by portfolio size and product tier. Contact Knock's sales team for a custom quote tailored to your community count and unit volume.

## Tags

proptech, saas, b2b, crm, platform, enterprise, startup

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*Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*