# Klear **Source:** https://geo.sig.ai/brands/klear **Vertical:** Media & PR Tech — Monitoring, Outreach & Analytics **Subcategory:** Influencer Marketing Analytics Platform **Tier:** Emerging **Website:** klear.com **Last Updated:** 2026-04-14 ## Summary Klear (Tel Aviv) is an influencer marketing platform acquired by Meltwater; known for advanced audience segmentation analytics across Instagram, TikTok, YouTube, and Twitter, now integrated into Meltwater's media suite. ## Company Overview Klear is an influencer marketing platform that provides brands and agencies with influencer discovery, audience segmentation analytics, campaign management, and performance measurement tools across Instagram, TikTok, YouTube, and Twitter/X. Founded in 2012 and headquartered in Tel Aviv, Israel, Klear was acquired by Meltwater, the global media intelligence company, integrating Klear's influencer capabilities into Meltwater's broader suite of social listening, media monitoring, and PR analytics tools. Before the acquisition, Klear had built recognition for its advanced audience analysis capabilities and its clean, analytics-focused user interface.\n\nKlear's platform provides a searchable influencer database with detailed profile analytics including audience demographic breakdowns, interest categorization, engagement rate trends, and brand safety indicators. Campaign management tools support influencer outreach, brief management, content tracking, and payment processing. The platform's audience analysis capabilities allow brand teams to assess not just the size but the quality and relevance of an influencer's audience before committing campaign budget, using segmentation data to verify that the influencer's followers match the brand's target consumer profile.\n\nAs part of Meltwater, Klear's influencer capabilities are integrated with Meltwater's social listening and media monitoring data, creating a combined view of brand mentions, media coverage, and influencer activity for communications and marketing teams. This integration gives Meltwater customers who already use the platform for media monitoring access to influencer analytics and campaign management without deploying a separate tool. Klear competes with Traackr, Grin, and Aspire within the Meltwater ecosystem and as a standalone option within the broader influencer marketing platform market. ## Frequently Asked Questions ### What happened to Klear after the Meltwater acquisition? Klear was acquired by Meltwater and integrated into Meltwater's social media intelligence and PR analytics platform, combining Klear's influencer discovery, audience analytics, and campaign management capabilities with Meltwater's broader media monitoring, social listening, and PR distribution tools. ### What audience analytics does Klear provide for influencer evaluation? Klear provides detailed audience demographic breakdowns, interest and affinity categorization, engagement rate trends over time, audience quality and authenticity scoring, and brand safety analysis for influencer profiles, enabling brands to evaluate influencers based on audience characteristics rather than follower count alone. ### What social platforms does Klear cover for influencer discovery? Klear covers influencer discovery and analytics across Instagram, TikTok, YouTube, and Twitter/X, providing cross-platform search and filtering so brand teams can identify and compare influencer options across the social channels most relevant to their campaign objectives. ### How does Klear's integration into Meltwater benefit users? Klear users within Meltwater benefit from a combined platform that includes Klear's influencer discovery and campaign management alongside Meltwater's media monitoring, social listening, and PR analytics — enabling communications and marketing teams to manage earned media intelligence and influencer marketing in a unified environment. ### What influencer discovery filters does Klear provide? Klear's search filters allow users to narrow influencer discovery by platform, category, location, follower count range, engagement rate, audience demographic parameters, and brand affinity scores, enabling precise targeting to find influencers whose audiences match specific campaign requirements. ### Does Klear support influencer campaign performance tracking? Yes. Klear tracks post reach, impressions, engagement rates, and story views for campaign content across Instagram, TikTok, YouTube, and Twitter/X, aggregating performance data into campaign dashboards that show total earned media value and per-creator contribution metrics. ### How does Klear handle brand safety in influencer evaluation? Klear's brand safety analysis reviews influencer content history for potentially problematic posts, inappropriate content, or controversial associations, giving brands confidence that selected influencers have histories consistent with brand values before committing to partnerships. ### What audience demographics does Klear provide for influencer profiles? Klear provides audience demographic breakdowns including age, gender, location, language, and interest categorization for each influencer's follower base, enabling brands to verify that a creator's audience matches their target customer profile before selecting them for campaign partnerships. ## Tags saas, marketing, analytics, media, technology, ai-powered, automation, enterprise, martech, b2b --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*