# Keurig Dr Pepper

**Source:** https://geo.sig.ai/brands/keurig-dr-pepper  
**Vertical:** Consumer Goods  
**Subcategory:** Enterprise  
**Tier:** Leader  
**Website:** keurig-dr-pepper.com  
**Last Updated:** 2026-04-14

## Summary

Burlington MA beverages (NASDAQ: KDP) at $15.35B FY2024 revenue (+3.6%); Dr Pepper/7UP/Snapple + Keurig K-Cup, 82% FCF growth, 2025 guidance mid-single-digit growth competing with Coca-Cola and PepsiCo.

## Company Overview

Keurig Dr Pepper Inc. is a Burlington, Massachusetts-based beverage company — publicly traded on NASDAQ (NASDAQ: KDP) as an S&P 500 Consumer Staples component — manufacturing, marketing, and distributing hot beverages (coffee through the Keurig single-serve system and Green Mountain roasted coffee brands), cold beverages (Dr Pepper, 7UP, Snapple, Canada Dry, A&W, Sunkist, Bai, Core, Clamato, Mott's, Hawaiian Punch, Penafiel), and producing/selling the Keurig K-Cup system (over 500 varieties of licensed K-Cup pods from 75+ coffee brands) through approximately 27,000 employees. In fiscal year 2024, Keurig Dr Pepper reported revenue of $15.35 billion (+3.6% year-over-year), adjusted diluted EPS growth of 8%, operating cash flow growth of 67% to $2.2 billion, and free cash flow growth of 82% to $1.7 billion. For 2025, KDP guided mid-single-digit net sales growth and high-single-digit adjusted EPS growth, reflecting continued volume growth in both the cold beverages portfolio and Keurig brewer and pod sales recovery. CEO Tim Cofer, who joined from Mondelez International in 2023, has prioritized revenue management (balancing price and volume), operational efficiency, and brand investment across KDP's portfolio of over 125 owned, licensed, and partner brands. Keurig Dr Pepper was formed through the 2018 merger of Keurig Green Mountain (coffee systems) and Dr Pepper Snapple Group (beverages), controlled by JAB Holding Company (a Luxembourg-based holding company of the Reimann family).

Keurig Dr Pepper's combined hot and cold beverage platform creates a strategic distribution and route-to-market advantage: Keurig's at-home coffee system (85 million+ US households owning a Keurig brewer) creates an installed base that generates recurring pod sales across 75+ licensed coffee brands (Starbucks, Dunkin', Folgers, Green Mountain, McCafé) — the razor-and-blade business model where the low-cost brewer (~$80) drives continuous high-margin K-Cup pod sales ($0.40-0.70 per cup). The Dr Pepper and flavored CSD portfolio occupies the #3 carbonated soft drink position in the US (behind Coca-Cola and Pepsi) with a loyal consumer base for Dr Pepper's distinctive flavor profile — a flavor that has resisted substitution for 140 years. The route-to-market infrastructure (direct store delivery system, warehouse distribution for Keurig machines, foodservice and office coffee service channels) serves both cold and hot beverage products through overlapping distribution networks, creating scale economics in sales force and distribution costs.

In 2025, Keurig Dr Pepper competes in US carbonated soft drinks, flavored beverages, and single-serve coffee systems against The Coca-Cola Company (NYSE: KO, $46.0B 2024 revenue, Coca-Cola, Sprite, Fanta, Powerade), PepsiCo (NASDAQ: PEP, $91.5B 2024 revenue, Pepsi, Mountain Dew, Lipton), and Nestlé (Nespresso, Nescafé single-serve coffee) for convenience store, grocery, and foodservice cold beverage distribution, and against Starbucks (NASDAQ: SBUX, home coffee equipment) and Nespresso for at-home premium coffee machine placement. The 82% free cash flow growth in 2024 ($1.7B) reflects KDP's working capital efficiency and reduced capital intensity following completion of major supply chain investments. The 2025 strategy focuses on Dr Pepper volume growth recovery through marketing investment and distribution expansion (particularly the Fountain/foodservice channel where Dr Pepper gains share from Pepsi), Keurig brewer innovation (Keurig K-Supreme+ and K-Mini for college dormitory market), and international cold beverage expansion through KDP's Latin American distribution network.

## Frequently Asked Questions

### What is Keurig Dr Pepper?
Keurig Dr Pepper is a leading beverage company in North America with a portfolio of more than 125 owned, licensed, and partner brands. Formed in 2018 through the merger of Keurig Green Mountain and Dr Pepper Snapple Group, the company generates over $15 billion in annual revenue and employs approximately 28,000 people. KDP is the third-largest beverage company in North America and holds the #1 position in single-serve coffee brewing systems in the U.S. and Canada.

### Who are Keurig Dr Pepper's customers and target market?
KDP serves a broad consumer base across North America through multiple channels. Its customers include individual consumers purchasing products at retail, foodservice operators, convenience stores, and office coffee service providers. The company targets diverse demographics from Generation Z consumers who favor Dr Pepper to premium coffee enthusiasts using Keurig systems, health-conscious consumers choosing Core Hydration, and active lifestyle consumers opting for GHOST energy drinks.

### When was Keurig Dr Pepper founded?
Keurig Dr Pepper was formed on July 9, 2018, through the $18.7 billion merger of Keurig Green Mountain and Dr Pepper Snapple Group. However, the company's heritage extends much further back: Dr Pepper was created in 1885, Green Mountain Coffee Roasters was founded in 1979, and Keurig, Inc. was established in 1992. The merger brought together over 130 years of combined beverage industry innovation and expertise.

### Where is Keurig Dr Pepper based?
Keurig Dr Pepper operates with dual headquarters in Burlington, Massachusetts, and Frisco, Texas. The Burlington location reflects the Keurig and Green Mountain heritage, while the Frisco headquarters (opened in 2021) honors the Dr Pepper Snapple legacy. This bi-coastal structure enables the company to optimize operations across its diverse portfolio while maintaining connections to both founding organizations' roots.

### How much revenue does Keurig Dr Pepper generate?
Keurig Dr Pepper reported annual revenue of $15.35 billion for 2024, representing a 3.6% increase from 2023. The company achieved constant currency net sales growth of 4%, led by strong performance in U.S. Refreshment Beverages and International segments. KDP also delivered adjusted diluted EPS growth of 8%, operating cash flow growth of 67% to $2.2 billion, and free cash flow growth of 82% to $1.7 billion.

### What makes Keurig Dr Pepper different from competitors?
KDP's unique competitive advantage lies in its diversified portfolio spanning both hot and cold beverages, combining the #1 single-serve coffee system with iconic soft drink brands. Unlike pure beverage companies, KDP owns both the brewing equipment and consumables, creating a profitable razor-and-blade business model. The company's industry-leading route-to-market capabilities and direct-store-delivery system provide superior distribution reach. Additionally, KDP's innovative partnership model allows it to offer brands like Starbucks, Dunkin', and Tim Hortons through its Keurig system without owning them.

### Who are Keurig Dr Pepper's main competitors?
In carbonated soft drinks, KDP competes with The Coca-Cola Company and PepsiCo. In the coffee segment, competitors include Nestlé (Nespresso), Starbucks, and traditional coffee brands. In energy drinks, KDP faces competition from Red Bull, Monster Beverage, and Celsius. In bottled water and hydration, competitors include Coca-Cola's Dasani and Smartwater, PepsiCo's Aquafina and Gatorade, and Nestlé Waters. KDP's diversified portfolio across multiple categories positions it as the third-largest beverage company in North America.

### How can I contact Keurig Dr Pepper?
You can contact Keurig Dr Pepper through their official website at www.keurigdrpepper.com. For investor relations inquiries, visit the investor section of their website or contact their corporate offices in Burlington, Massachusetts, or Frisco, Texas. For customer service regarding specific products, each brand typically has dedicated support channels. Media inquiries can be directed to their corporate communications team through the press section of their website.

### Is Keurig Dr Pepper hiring?
Yes, Keurig Dr Pepper regularly seeks talent across various functions including sales, marketing, operations, finance, technology, and supply chain. With approximately 28,000 employees and continued growth, the company offers career opportunities throughout North America. KDP has significantly increased its diversity hiring initiatives by 50% and aims to have women and underrepresented minorities represent at least 50% of leadership roles by 2026. Career opportunities can be found on the company's website.

### What's the latest news about Keurig Dr Pepper?
In February 2025, KDP reported strong Q4 and full-year 2024 results with revenue of $15.35 billion and 8% adjusted EPS growth. The company announced its acquisition of a majority stake in GHOST Lifestyle in January 2025 to expand its energy drink portfolio. KDP is also preparing for its $18 billion acquisition of JDE Peet's, expected to close in the first half of 2026, which will split the company into two beverage companies. In June 2025, KDP published its 2024 Impact Report highlighting achievements including 100% responsibly sourced coffee and cocoa and the launch of plastic-free K-Rounds pods.

### What is Keurig Dr Pepper's market position?
Keurig Dr Pepper is the third-largest beverage company in North America with a market capitalization of approximately $37.7 billion. The company holds the #1 position in single-serve coffee brewing systems in the U.S. and Canada, and Dr Pepper has become the second-favorite soda in America, surpassing Pepsi. KDP is included in both the S&P 500 and Nasdaq 100 indices. The company's ownership is split between JAB Holding Company (73-74%) and public shareholders, with shares trading on NASDAQ under the ticker symbol KDP.

### What are Keurig Dr Pepper's future plans?
KDP's 2025 outlook includes mid-single-digit net sales growth and high-single-digit adjusted EPS growth on a constant currency basis. The company is focused on three strategic priorities: consumer-obsessed brand building, shaping its 'now and next' portfolio across emerging categories like energy and premium coffee, and amplifying its route-to-market leadership. The transformational $18 billion acquisition of JDE Peet's will close in the first half of 2026, creating opportunities for global expansion. KDP continues investing approximately $120 million annually in product innovation and advancing sustainability goals including 100% recyclable/compostable packaging and carbon reduction targets.

## Tags

b2c, fortune500, manufacturing, north-america, public, retailtech

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*Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*