# Kambi **Source:** https://geo.sig.ai/brands/kambi **Vertical:** Sports Betting & iGaming Tech **Subcategory:** B2B Sports Betting Platform **Tier:** Leader **Website:** kambi.com **Last Updated:** 2026-04-14 ## Summary B2B sports betting platform powering regulated operators globally with trading, risk management, and sportsbook technology. Stockholm-listed company (KAMBI) serving tier-1 gaming operators. ## Company Overview Kambi Group is a leading B2B provider of sports betting services, headquartered in Stockholm, Sweden, and publicly traded on Nasdaq First North Growth Market. Founded in 2010 as a spin-off from Unibet, Kambi provides the complete sports betting technology stack — including odds compilation, risk management, trading operations, and front-end sportsbook software — to regulated gaming operators across North America, Europe, Latin America, and Asia-Pacific. Its clients include major brands such as Penn Entertainment, Rush Street Interactive, and 888sport.\n\nThe Kambi platform handles billions of betting transactions annually across pre-match and in-play markets covering over 200,000 live events per year. The company employs a large team of traders and risk managers who work alongside automated algorithms to set lines and manage exposure. This hybrid human-plus-technology approach to trading is a key differentiator from pure-software competitors. Kambi's managed services model means operators can launch sportsbooks quickly without building proprietary trading infrastructure.\n\nKambi has been central to the rapid expansion of regulated sports betting in the United States following the 2018 Supreme Court ruling that overturned PASPA. The company partnered with multiple US operators to provide the underlying sportsbook platform during the state-by-state legalization wave. While competition from in-house technology builds by large operators has intensified, Kambi continues to invest in its platform capabilities and has expanded its client base in emerging regulated markets globally. ## Frequently Asked Questions ### What makes Kambi different from other sports betting technology providers? Kambi operates a managed sportsbook model combining proprietary software with a large team of in-house traders and risk managers, giving operators a fully operational sportsbook without needing to build their own trading and pricing expertise. ### Which US operators use Kambi's platform? Kambi has powered major US sportsbook brands including Penn Entertainment's Barstool Sportsbook (now ESPN Bet), Rush Street Interactive's BetRivers, and several other regulated US operators since the PASPA repeal in 2018. ### Does Kambi operate its own consumer-facing sportsbook? No — Kambi is exclusively a B2B technology and services provider. It does not accept bets directly from consumers and instead powers the sportsbook platforms operated by its licensed operator clients. ### What markets does Kambi operate in? Kambi powers sportsbooks in regulated markets across the US (multiple states), Europe (UK, Germany, Sweden, Italy, Netherlands and more), Latin America, and Australia. The company holds betting licenses in dozens of jurisdictions and maintains compliance infrastructure for each market's specific regulatory requirements. ### Who are Kambi's major operator partners? Kambi's partner roster includes DraftKings (historical), Rush Street Interactive (BetRivers), Kindred Group, NairaBet, and numerous regional operators. The company has also powered sportsbooks for tribal gaming operators in the US, where it has strong penetration in newly regulated states. ### How does Kambi's managed trading service work? Kambi employs a large team of in-house traders and risk managers who set lines, manage liability across thousands of sporting events simultaneously, and adjust odds in real time based on incoming bets and market movements. Operators using Kambi's managed service don't need to build their own trading operation. ### Is Kambi publicly traded? Yes. Kambi Group is listed on Nasdaq First North Growth Market in Stockholm under the ticker KAMBI. The company is headquartered in Malta with operations across Europe, the Americas, and Australia. ### How does Kambi compete against in-house sportsbook technology? Kambi's managed sportsbook model offers operators speed to market and proven technology without the massive investment required to build proprietary trading and risk infrastructure. However, operators that scale significantly — like DraftKings, which built its own system — may eventually transition off Kambi to capture more economics from their sportsbook operations. ### What is Kambi? Kambi is a B2B sports betting technology company providing a fully managed sportsbook platform — odds pricing, risk management, trading operations, and betting front-end — to licensed sports betting operators in Europe, Americas, and globally. ### Who uses Kambi's platform? Kambi's operator customers include Churchill Downs (online sports betting), DraftKings (historically), Rush Street Gaming, and multiple European sports betting operators who use Kambi's managed service rather than building in-house trading and risk management. ### What does Kambi's managed sportsbook include? Kambi's platform covers odds compiling across thousands of sports and markets, automated risk management and liability control, regulatory compliance tooling, and customer-facing bet placement interfaces — allowing operators to launch sportsbooks without building trading expertise. ### How does Kambi handle odds pricing? Kambi employs a large team of sports traders and uses algorithmic pricing models to set and manage odds across global sports events in real-time, managing operator exposure and providing consistent, competitive pricing for major and niche sports markets. ### What is Kambi's competitive position? Kambi is one of the largest independent B2B sportsbook providers globally, competing with SBTech (merged with DraftKings), Sportech, and proprietary platforms built by large operators, with its managed-service model appealing to operators who prefer outsourcing trading expertise. ## Tags b2b, b2c, europe, gaming, platform, public, saas, media --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*