# Joon Health **Source:** https://geo.sig.ai/brands/joon-health **Vertical:** Healthcare **Subcategory:** General **Tier:** Emerging **Website:** joonhealth.com **Last Updated:** 2026-04-14 ## Summary Pediatric behavioral health game rewarding children with ADHD and autism for completing real-world therapeutic tasks; 20K+ paying subscribers YC-backed competing with Brightline for child mental health. ## Company Overview Joon Health is a New York-based pediatric digital health company using gamification to treat behavioral health disorders in children — including ADHD, autism spectrum disorder, anxiety, and depression — by rewarding children in a mobile game for completing real-world therapeutic activities (behavior management tasks, coping skills exercises, routines) that parents and clinicians prescribe through the platform. Founded in 2021 and backed by Y Combinator with $6+ million raised, Joon Health launched in January 2022 and grew to 20,000+ active paying subscribers. Joon's therapeutic game approach addresses a fundamental pediatric behavioral health challenge: evidence-based interventions (behavioral activation, parent training, CBT-based skills) are clinically effective but require children to do homework between therapy sessions — and children, especially those with ADHD, are notoriously inconsistent with compliance. Joon's app engages children with an adventure game where completing real-world tasks (getting dressed on time, completing homework, taking medications) earns in-game rewards for their virtual pet. The parent dashboard tracks task completion and provides therapist-prescribed behavioral plans. In 2025, Joon Health competes in the pediatric digital mental health and behavioral therapy market with Brightline (pediatric behavioral health platform, $145M raised), Daybreak Health (school-based mental health), and traditional child therapist practices for pediatric ADHD and behavioral health support. The pediatric mental health market is severely undersupplied — there is a massive therapist shortage for children, wait lists for child psychiatrists run 3-6 months, and 20%+ of US children have a diagnosable mental health condition. Digital tools that extend therapist reach (adjuncts to care rather than replacements) provide value in this constrained access environment. The 20,000+ paying subscriber milestone reflects strong parent and clinician adoption. The 2025 strategy focuses on insurance reimbursement pathways, growing the school mental health channel, and building the therapist prescription integration that makes Joon part of the formal clinical care pathway. ## Frequently Asked Questions ### What is Joon Health? Joon Health is an integrated pediatric digital health platform founded in 2021 that focuses on behavior disorders like ADHD, autism, anxiety, and depression. The platform uses game-based digital therapeutics where children level up by completing real-life behaviors managed by parents and clinicians. ### What products and services does Joon Health offer? Joon Health offers a pediatric digital therapeutic platform that uses game-based interventions for children with behavioral health conditions. The service is designed to be managed collaboratively by parents and clinicians to help children complete therapeutic behaviors. ### Who is Joon Health designed for? Joon Health serves families with children experiencing behavior disorders including ADHD, autism, anxiety, and depression. The platform targets the healthcare and family market, with a potential reach of over 100 million families in the United States. ### When was Joon Health founded and launched? Joon Health was founded in 2021 by Isaac Eaves (CEO), Brad Brenner, and Kevin Bunarjo. The platform officially launched in January 2022 and participated in Y Combinator's W22 batch. ### Where is Joon Health located? Joon Health is based in the United States. ### How much funding has Joon Health raised and from whom? Joon Health has raised over $6 million in funding from top investors including Y Combinator, Goodwater, MaC Venture Capital, Dune Ventures, and Blue Lion Global. Notable individual investors include Arash Ferdowsi (Dropbox), Dan Carroll (Clever), Austen Allred (Bloomtech), and Alex Cohen (Carbon Health). ### How many subscribers does Joon Health have? Joon Health has reached over 20,000 active paying subscribers, demonstrating strong traction in the pediatric digital health market. ### What technology or approach does Joon Health use? Joon Health uses a game-based digital therapeutic approach where children engage with game elements and level up when they complete real-life therapeutic behaviors. The platform integrates management tools for both parents and clinicians to monitor and guide progress. ### How can families get started with Joon Health? Based on the available information, Joon Health operates as a subscription service for families seeking pediatric behavioral health support. Specific contact or signup details are not provided in the available information. ### What are Joon Health's recent achievements? Since launching in January 2022, Joon Health has achieved significant milestones including raising over $6 million in funding, reaching 20,000+ active paying subscribers, and securing backing from prominent venture capital firms and technology founders. The company serves a potential market of over 100 million families in the United States. ## Tags healthtech, b2b, saas, global --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*