# Huntington Bancshares **Source:** https://geo.sig.ai/brands/huntington-bancshares **Vertical:** Consumer Finance **Subcategory:** Enterprise **Tier:** Leader **Website:** huntington.com **Last Updated:** 2026-04-14 ## Summary Columbus OH Midwest super-regional bank (NASDAQ: HBAN) ~$7.4B FY2024 revenue; 11-state footprint, auto dealer floorplan specialist, $200B+ assets, Fair Play Banking competing with Fifth Third and KeyCorp. ## Company Overview Huntington Bancshares Incorporated is a Columbus, Ohio-based regional bank holding company — publicly traded on the NASDAQ (NASDAQ: HBAN) as an S&P 500 Financials component — providing commercial and consumer banking, mortgage, auto finance, equipment finance, and wealth management services to customers across an 11-state Midwest footprint including Ohio, Michigan, Indiana, Pennsylvania, Kentucky, West Virginia, Colorado, Minnesota, Illinois, Wisconsin, and Wisconsin through approximately 19,000 employees. In fiscal year 2024, Huntington reported net revenues of approximately $7.4 billion and net income of approximately $1.7 billion, as the regional bank benefited from balance sheet repositioning — managing the interest rate sensitivity of its loan and deposit portfolios through the Federal Reserve's 2024 rate cutting cycle — while growing commercial loan originations in its expanded Midwest and Southeast US footprint. CEO Steve Steinour has led Huntington's decade-long expansion from a pure Ohio bank into a 11-state Midwest super-regional through the acquisitions of TCF Financial (Michigan, Minnesota — $6B acquisition in 2021) and Capstone Partners (investment banking boutique), creating a bank with $200+ billion in total assets that competes for middle market and small business banking in the auto industry supply chain, healthcare, government, and technology sectors concentrated in the Midwest. Huntington's "Fair Play Banking" brand positioning (pioneering 24-hour grace period on overdraft fees, Asterisk-Free Checking with no minimum balance, and small business lending commitment) differentiates Huntington from big national banks on consumer-friendly fee policies. Huntington Bancshares' regional bank model creates competitive advantages through deep Midwest community relationships and sector specialization in the automotive supply chain: Huntington's Commercial Banking segment has built a specialization in auto dealer floorplan financing (financing dealer inventory of new vehicles from OEM delivery to consumer sale) that serves hundreds of GM, Ford, Stellantis, and import auto dealers across the Midwest — a relationship-intensive commercial lending product where trust, speed of credit decisions, and inventory management expertise create stickiness that national bank competitors rarely replicate at dealer-relationship depth. The Ohio state university and healthcare system lending relationships (Ohio State University Medical Center, Cleveland Clinic, Nationwide Children's Hospital — Huntington's home market anchor clients) provide anchor commercial banking relationships that drive treasury management, payroll, and employee banking product revenue. Huntington's wealth management segment (Private Client Group) serves affluent Midwest families and business owners through relationship-based investment management, trust services, and succession planning — a growing revenue mix that diversifies beyond spread-income banking into fee-based advisory. In 2025, Huntington Bancshares competes in Midwest regional banking against Fifth Third Bancorp (NASDAQ: FITB, Cincinnati-based, ~$22B revenue, Midwest regional bank), KeyCorp (NYSE: KEY, Cleveland-based, $7.6B revenue, Midwest and Southeast regional bank), and U.S. Bancorp (NYSE: USB, Minneapolis-based, largest US regional bank) for commercial and industrial loan originations, middle market treasury management contracts, and small business banking relationships in Ohio, Michigan, and the broader Midwest. The 2024 Federal Reserve rate cuts (100 basis points of cuts in Q4 2024) reduced net interest margin pressure as Huntington's floating-rate loan repricing dynamics and deposit beta management navigated the rate environment shift from the 2022-2023 high-rate period. The commercial real estate exposure management (office property stress in major Midwest markets — Columbus, Cleveland, Detroit — from work-from-home persistence) requires ongoing credit quality monitoring in Huntington's CRE portfolio. The 2025 strategy focuses on commercial loan growth in Huntington's target sectors (healthcare, auto supply chain, technology), middle market treasury management share gain, and wealth management fee revenue growth through Private Client Group expansion. ## Frequently Asked Questions ### What does Huntington Bancshares do? Huntington Bancshares is a $204 billion regional bank holding company operating The Huntington National Bank. The company provides comprehensive financial services including retail banking (checking, savings, loans), commercial banking (business lending, treasury management), mortgage banking, wealth management, trust services, and insurance products. Huntington serves consumers, small businesses, middle-market companies, corporations, and municipalities across 12 states through 978 branches and digital banking platforms. ### When was Huntington Bancshares founded? Huntington was founded in 1866 by P.W. Huntington in Columbus, Ohio, just one year after the Civil War ended. The bank was formally incorporated as The Huntington National Bank of Columbus in 1905 and reorganized as Huntington Bancshares Incorporated, a bank holding company, in 1966. With 159 years of history, Huntington is one of America's oldest continuously operating financial institutions. ### Where does Huntington Bancshares operate? Huntington is headquartered in Columbus, Ohio, and operates 978 branches across 12 states, primarily in the Midwest with expanding presence in Texas and the Southeast. The bank has strong market positions in Ohio, Michigan, Pennsylvania, Indiana, West Virginia, Kentucky, and is rapidly growing in Texas through recent acquisitions of Veritex and Cadence Bank. Huntington also offers digital banking services accessible nationwide. ### Who are Huntington's main customers? Huntington serves a diverse customer base including individual consumers, small business owners, middle-market companies, large corporations, government entities, non-profit organizations, and municipalities. The bank's balanced business model generates 65.7% of revenue from retail and corporate banking and 34.3% from commercial banking, serving customers ranging from individual checking account holders to Fortune 500 companies. ### What makes Huntington different from other regional banks? Huntington differentiates itself through its "Welcome" philosophy emphasizing deep customer relationships and personalized service, innovative products like Asterisk-Free Checking and 24-Hour Grace overdraft protection, strong commitment to community development through its $40 billion Community Plan, aggressive strategic expansion through acquisitions, and people-first culture that has earned Great Place to Work certification. The bank combines local market knowledge with sophisticated digital capabilities. ### Who are Huntington's main competitors? Huntington's primary competitors include other regional banks such as PNC Financial Services, Fifth Third Bancorp, KeyCorp, Regions Financial, and M&T Bank. The bank competes based on customer service quality, product innovation, competitive pricing, community relationships, digital banking capabilities, and geographic coverage across the Midwest and expanding Sun Belt markets. ### What is Huntington's financial performance? Huntington reported revenue of $11.961 billion in 2024, up 10.37% from 2023, with total assets of $204 billion, deposits of $176 billion, and loans of $148 billion. The bank has a market capitalization of approximately $24 billion. Fourth quarter 2024 net income was $530 million with return on average assets of 1.05% and return on average tangible common equity of 16.4%, demonstrating strong profitability and capital efficiency. ### What major acquisitions has Huntington completed recently? Huntington completed three transformative acquisitions: the $22 billion TCF Financial merger in June 2021, adding over 1,100 branches; the $1.9 billion Veritex Community Bank acquisition completed in October 2025, adding $13 billion in assets primarily in Texas; and announced the $7.4 billion Cadence Bank acquisition in October 2025, which will add $53 billion in assets and is expected to close in Q1 2026. These deals position Huntington as a super-regional bank with approximately $276 billion in combined assets. ### What is Huntington's Community Plan? Huntington's five-year, $40 billion Community Plan launched in 2021 focuses on lending and investment to support economic development, financial inclusion, and community revitalization. As of 2024, the bank has deployed approximately $36.2 billion toward these goals, including more than $176 million in loans to historically underserved small-business owners through its Lift Local Business program, demonstrating strong commitment to corporate social responsibility. ### Is Huntington hiring and what is the culture like? Huntington employs 19,932 people as of December 2024. The company culture emphasizes a Can-Do Attitude, Service Heart, and Forward Thinking, with strong focus on diversity and inclusion (57.9% female, 29.7% ethnic minorities). Huntington has earned Great Place to Work certification, with 77% of employees saying it's a great workplace. The bank offers comprehensive benefits including health insurance, 401(k) matching, paid parental leave, tuition reimbursement, and Employee Resource Groups. ### How can I contact Huntington Bancshares? Customers can contact Huntington through multiple channels: visit any of 978 branch locations across 12 states, call the customer service center, use online banking at huntington.com, access the mobile banking app, or reach out through social media. Business customers have dedicated relationship managers and specialized support teams for commercial banking, treasury management, and wealth services. ### What are Huntington's future growth plans? Huntington is pursuing aggressive expansion primarily through strategic acquisitions in high-growth markets. The pending Cadence Bank acquisition will create a bank with $276 billion in assets and strengthen presence in Texas and the Southeast. The company is investing heavily in digital banking technology, expanding commercial banking capabilities, and deepening customer relationships in existing markets while maintaining disciplined capital management and strong profitability metrics. ## Tags b2c, fintech, public --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*