# hotglue **Source:** https://geo.sig.ai/brands/hotglue **Vertical:** Developer Tools **Subcategory:** General **Tier:** Emerging **Website:** hotglue.com **Last Updated:** 2026-04-15 ## Summary Embedded iPaaS enabling SaaS companies to build native user-facing integrations; 250+ pre-built connectors with full data control competing with Paragon and Merge for B2B integration. ## Company Overview hotglue is an embedded iPaaS (integration platform as a service) that enables SaaS companies to add native, user-facing integrations to their products — providing the pre-built connectors, user authentication flows, and integration infrastructure that software companies need to connect with their customers' existing tools (CRMs, marketing platforms, ERPs, data warehouses). Founded in 2020 in Washington D.C. and a Y Combinator W21 graduate, hotglue raised $4 million in seed funding led by 8VC in November 2024, serving 65+ clients across multiple continents with 250+ pre-built connectors.\n\nhotglue's embedded approach means the integration UX lives within the SaaS product itself — customers authorize their accounts for connected services (Salesforce, HubSpot, Snowflake, Google Sheets) through a branded integration flow inside the product, rather than being redirected to a third-party integration marketplace. The SaaS company configures what data flows between their product and the connected services using hotglue's visual data mapping and transformation tools. This white-label experience maintains the SaaS company's product UX quality while reducing the months of engineering work to build native integrations.\n\nIn 2025, hotglue competes in the embedded iPaaS market with Paragon (embedded integrations), Merge (unified API), Workato (enterprise automation with embedded options), and Cyclr for SaaS companies building product integrations. The embedded integration market has grown as "does this integrate with X?" has become a standard question in B2B SaaS sales cycles — companies without integrations lose deals to competitors that connect with the buyer's existing toolstack. hotglue's full data control positioning (customers' data doesn't flow through hotglue's infrastructure) differentiates from platforms where integration processing creates data sovereignty concerns for security-conscious buyers. The 2025 strategy focuses on growing with Series A/B SaaS companies adding integrations as a product-led growth motion, expanding the connector library, and deepening the data transformation capabilities. ## Frequently Asked Questions ### What is hotglue? hotglue is an embedded iPaaS (Integration Platform as a Service) provider that enables SaaS companies to offer native, user-facing integrations to their customers within minutes without sacrificing data control. Founded in late 2020 and based in Washington D.C., hotglue is a Y Combinator W21 company that provides integration solutions for SaaS businesses. ### What products and services does hotglue offer? hotglue offers an embedded iPaaS platform featuring SaaS integrations, API connectors, data workflows, and an integration platform with over 250 connectors for various business applications. These solutions enable SaaS companies to simplify customer integrations and data workflows. ### Who are hotglue's target customers? hotglue serves SaaS companies seeking to simplify customer integrations and data workflows. The company currently has 65+ clients across the US, Europe, India, and South America, including a recently signed publicly traded company. ### When was hotglue founded? hotglue was founded in late 2020. The company was part of Y Combinator's Winter 2021 (W21) cohort. ### Where is hotglue located? hotglue is based in Washington, D.C. The company serves clients across the US, Europe, India, and South America. ### What funding has hotglue raised? hotglue raised $4M in seed funding in November 2024, led by 8VC with participation from Y Combinator, Correlation Ventures, Wayfinder Ventures, and TDF Ventures. The company is also a Y Combinator W21 graduate. ### What are hotglue's key achievements and metrics? hotglue has grown from 5 pre-seed customers to 65+ clients across multiple continents and recently signed a publicly traded company as a customer. The company provides over 250 connectors and operates with an 11-50 person team. ### How many integrations does hotglue support? hotglue provides over 250 connectors for various business applications. This extensive library of connectors enables SaaS companies to offer comprehensive integration options to their customers. ### What is hotglue's approach to integrations? hotglue's embedded iPaaS approach enables SaaS companies to offer native, user-facing integrations to their customers within minutes without sacrificing data control. This allows companies to quickly deploy integrations while maintaining control over their data workflows. ### What recent developments has hotglue announced? In November 2024, hotglue announced raising $4M in seed funding led by 8VC and reaching 65+ clients across the US, Europe, India, and South America. The company also recently signed a publicly traded company as a customer. ## Tags b2b, developer-tools, platform, public, saas, startup --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-15.*