# HOKALI **Source:** https://geo.sig.ai/brands/hokali **Vertical:** Education **Subcategory:** General **Tier:** Emerging **Website:** hokali.com **Last Updated:** 2026-04-14 ## Summary K-12 school enrichment marketplace connecting vetted sports, arts, and STEM instructors to after-school programs; $5.6M from YC, Goodwater, and Brass Ring at $3.7M revenue in San Francisco and Los Angeles. ## Company Overview HOKALI is a San Francisco-based edtech marketplace that connects K-12 schools with vetted instructors for after-school enrichment programs — offering a managed platform where schools browse and book qualified instructors for sports coaching (soccer, basketball, tennis), arts programs (music, dance, visual arts), STEM activities, and other enrichment offerings, with the scheduling, payments, and quality assurance handled through the HOKALI platform. Founded in 2020 and backed by Y Combinator, Brass Ring Ventures, and Goodwater Capital with $5.6 million raised, HOKALI generated $3.7 million in revenue in 2024 with a 12-person team serving schools across San Francisco and Los Angeles. HOKALI's marketplace model solves two sides of the after-school program problem: schools struggle to find and vet qualified instructors for specialized enrichment activities (a school administrator looking for a qualified tennis coach or robotics instructor lacks the network and time to source these independently), while skilled instructors and coaches lack a channel to find school program opportunities. HOKALI provides the infrastructure — instructor vetting, background checks, scheduling, liability coverage, and payments — that makes the match work. In 2025, HOKALI competes in the school enrichment program marketplace and after-school activity market with Varsity Tutors (extracurricular programs), School Specialty, and local sports and arts enrichment providers for the K-12 after-school program budget. The after-school enrichment market is significant — school districts allocate budget for after-school programming, and parents increasingly value enrichment activities alongside academics. HOKALI's managed marketplace approach (versus individual contractor bookings) provides schools with the administrative simplicity and accountability they need for programs held on school campuses. Goodwater Capital's investment provides the consumer tech market development expertise. The 2025 strategy focuses on expanding to additional California school districts, adding new program categories (coding, culinary arts, language immersion), and building the subscription model that provides recurring revenue from schools running programs throughout the academic year. ## Frequently Asked Questions ### What is HOKALI? HOKALI is a San Francisco-based after-school programs and enrichment activities marketplace founded in 2020. The platform connects schools with high-quality vetted instructors for sports, arts, STEM, and other activities, providing quality assurance and a convenient booking system. ### What products and services does HOKALI offer? HOKALI offers an after-school program marketplace, enrichment activities booking, a vetted instructor network, sports/arts/STEM programs, and a school-vendor connection platform. The service enables schools to find and book after-school enrichment programs from vetted vendors across the U.S. ### Who is HOKALI for? HOKALI is designed for schools looking to connect with high-quality vetted instructors for after-school programs. The platform serves as a marketplace connecting schools with vendors who provide enrichment activities in sports, arts, STEM, and other areas. ### When was HOKALI founded? HOKALI was founded in 2020 by Ignacio Javier Viau and Thomas Alexander Bisi. The company participated in Y Combinator's W22 batch. ### Where is HOKALI based and what markets does it serve? HOKALI is headquartered in San Francisco, California. The company currently operates in San Francisco and Los Angeles, and is expanding to new markets across the United States. ### How much funding has HOKALI raised? HOKALI raised $5.6M in a Pre-Seed round from investors including Brass Ring Ventures, Neer Venture Partners, Newtype Ventures, Goodwater Capital, Nomad Ventures, Y Combinator, and 2 other investors. ### What are HOKALI's key metrics and achievements? HOKALI achieved $3.7M in revenue in 2024 with a 12-person team. The company successfully raised $5.6M in Pre-Seed funding and has expanded operations to multiple markets including San Francisco and Los Angeles. ### What is HOKALI's approach to after-school programs? HOKALI transforms after-school education by providing a marketplace with quality assurance and a convenient booking system. The platform vets all instructors to ensure schools have access to high-quality enrichment programs across sports, arts, and STEM categories. ### How can schools get started with HOKALI? Schools can use HOKALI's platform to find and book after-school enrichment programs from vetted vendors. The marketplace provides a convenient booking system for schools to connect with instructors across the U.S. ### What are HOKALI's recent developments? HOKALI recently achieved $3.7M in revenue in 2024 and completed a $5.6M Pre-Seed funding round. The company is expanding beyond its current San Francisco and Los Angeles markets to serve additional locations across the United States. ## Tags b2c, edtech, marketplace --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*