# HitPay

**Source:** https://geo.sig.ai/brands/hitpay  
**Vertical:** Finance  
**Subcategory:** General  
**Tier:** Emerging  
**Website:** hitpay.com  
**Last Updated:** 2026-04-14

## Summary

Singapore all-in-one payment platform for APAC SMBs accepting PayNow, GrabPay, and cards; $21.3M from Tiger Global and Sequoia India serving 10K+ merchants across Singapore and Hong Kong.

## Company Overview

HitPay is a Singapore-based all-in-one payment infrastructure company serving small and medium businesses across Asia-Pacific — enabling merchants to accept payments via QR code (PayNow, DuitNow, PromptPay), card (Visa, Mastercard), digital wallets (GrabPay, ShopeePay, Apple Pay, Google Pay), online checkout, and recurring billing through a single platform with no setup fees and simple pricing. Founded in 2017 and backed by $21.3 million including a $15.75 million Series A led by Tiger Global and Sequoia Capital India, HitPay serves 10,000+ merchants across Singapore, Hong Kong, and broader APAC markets.

HitPay's multi-rail payment acceptance is particularly valuable in Southeast Asia where payment fragmentation is extreme — each country has dominant local payment methods (PayNow QR for Singapore, DuitNow for Malaysia, PromptPay for Thailand, QRIS for Indonesia) alongside global card schemes and a rapidly growing roster of super-app wallets (GrabPay, ShopeePay, Lazada Wallet). Supporting all of these through a single integration saves SMBs from managing separate payment provider relationships and allows them to serve any customer regardless of payment preference.

In 2025, HitPay competes in the APAC SMB payments market with Stripe (global but less APAC-specialized), Xendit (Indonesian payment infrastructure), Adyen (enterprise-focused), and local payment aggregators in each APAC market for merchant payment acceptance. Tiger Global and Sequoia India's backing reflects the large APAC SMB payment opportunity — Southeast Asia has hundreds of millions of consumers with high mobile payment adoption and millions of SMB merchants that need modern payment infrastructure. The 2025 strategy focuses on deepening market penetration in existing APAC markets, adding the financial services layer (lending based on payment data, business bank accounts, payroll) that expands revenue per merchant, and growing the e-commerce checkout integration for online merchants.

## Frequently Asked Questions

### What is HitPay?
HitPay is a Singapore-based payment infrastructure company founded in 2017 that provides all-in-one payment solutions for small and medium businesses across Asia-Pacific. The company enables merchants to accept payments online, in-store, and via mobile with no setup fees and competitive transaction rates.

### What products and services does HitPay offer?
HitPay offers payment gateway services, point-of-sale systems, QR code payments, recurring billing, and payment links. Additional features include e-commerce integrations, mobile payment acceptance, multi-currency support, instant settlements, and a unified payment dashboard.

### Who is HitPay designed for?
HitPay serves small and medium businesses (SMBs), online merchants, and physical retailers throughout Asia-Pacific. The platform is specifically designed to meet the payment needs of merchants operating both online and offline.

### When was HitPay founded?
HitPay was founded in 2017. The company later participated in Y Combinator's S21 batch.

### Where is HitPay based and what markets does it serve?
HitPay is based in Singapore and serves merchants across Singapore, Hong Kong, and other Asia-Pacific markets. The company currently has over 10,000 merchants using its platform.

### How much funding has HitPay raised?
HitPay has raised $21.3M in total funding, including a $15.75M Series A round in June 2022. The Series A was led by Tiger Global and Sequoia Capital India.

### What are HitPay's key achievements and metrics?
As of February 2023, HitPay achieved 5.01M SGD in revenue and serves over 10,000 merchants across Singapore, Hong Kong, and other APAC markets. The company offers its services with no setup fees.

### What is HitPay's approach to payments?
HitPay provides an all-in-one payment infrastructure that allows merchants to accept payments across multiple channels—online, in-store, and mobile—through a single platform. The company offers no setup fees, competitive transaction rates, instant settlements, and multi-currency support.

### How much does it cost to get started with HitPay?
HitPay offers no setup fees for merchants to start using the platform. The company provides competitive transaction rates for payment processing.

### What are HitPay's recent developments?
HitPay raised $15.75M in Series A funding in June 2022 led by Tiger Global and Sequoia Capital India, bringing total funding to $21.3M. As of February 2023, the company reached 5.01M SGD in revenue and expanded to serve over 10,000 merchants across APAC.

## Tags

asia-pacific, b2b, fintech, payment-processing, saas, scaleup

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*Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*