# Hill's Pet Nutrition **Source:** https://geo.sig.ai/brands/hills-pet-nutrition **Vertical:** Pet Care **Subcategory:** Prescription Pet Food **Tier:** Challenger **Website:** hillspet.com **Last Updated:** 2026-04-14 ## Summary Colgate-Palmolive subsidiary (NYSE: CL); $4.48B revenue 2024 (+4.4% YoY); #1 vet-recommended therapeutic pet food; Science Diet and Prescription Diet lines sold in 100+ countries ## Company Overview Hill's Pet Nutrition is a premium pet food company founded in 1948 by veterinarian Mark Morris Sr., who developed a therapeutic kidney diet for a guide dog — an origin story that established the company's foundational identity as a veterinarian-recommended, science-based nutrition brand. Acquired by Colgate-Palmolive in 1976, Hill's has operated as a wholly owned subsidiary ever since, with its R&D, manufacturing, and go-to-market strategy aligned tightly with the veterinary community as both a clinical partner and primary distribution channel.\n\nHill's product portfolio is organized around two flagship lines: Science Diet, a life-stage and lifestyle nutrition range for healthy pets sold through veterinarians and pet specialty retailers; and Prescription Diet, a therapeutic nutrition line for pets with specific health conditions including kidney disease, urinary issues, obesity, diabetes, and food sensitivities that requires veterinary recommendation. The Prescription Diet line is Hill's most defensible product — its clinical validation, veterinary relationships, and regulatory positioning create high barriers to entry that commodity pet food brands cannot easily overcome.\n\nHill's Pet Nutrition is the veterinarian-recommended #1 pet food brand in the US and a major revenue contributor to Colgate-Palmolive's consumer products portfolio. As pet humanization drives premiumization in the $140B+ global pet care market, Hill's Prescription Diet line benefits from both the growing willingness to spend on pet health and the shift toward preventive and therapeutic nutrition supported by veterinary guidance. The brand's clinical heritage, vet channel dominance, and Colgate-Palmolive's global distribution infrastructure give it a durable competitive position in premium and prescription pet nutrition. ## Frequently Asked Questions ### What is Hill's Pet Nutrition? Hill's Pet Nutrition is a global pet food company specializing in science-based nutritional products for dogs and cats, with both everyday wellness and prescription diet formulations. The company serves pet owners and veterinarians who prioritize clinically proven nutrition to support pet health across all life stages and medical conditions. Hill's differentiates itself through extensive research ### What does Hill's Pet Nutrition do? Hill's Pet Nutrition operates in the Pet Care sector, focusing on Prescription Pet Food. The company provides products and services that cater to customers in this market segment. Hill's Pet Nutrition is known for delivering quality solutions in their field. ### What products or services does Hill's Pet Nutrition offer? Hill's Pet Nutrition specializes in Prescription Pet Food within the Pet Care industry. Their offerings are designed to meet the needs of customers seeking solutions in this category. You can explore their full product lineup at hillspet.com. ### What are the key features of Hill's Pet Nutrition's offerings? Hill's Pet Nutrition provides Prescription Pet Food solutions with features tailored to the Pet Care market. Their products and services are designed with quality, reliability, and customer satisfaction in mind. The company focuses on delivering value through innovative approaches to Prescription Pet Food. ### How much does Hill's Pet Nutrition cost? Pricing for Hill's Pet Nutrition products and services varies depending on the specific Prescription Pet Food solutions you need. The company offers different pricing tiers to accommodate various customer requirements. For detailed pricing information and quotes, visit hillspet.com or contact their sales team. ### What customer support options does Hill's Pet Nutrition provide? Hill's Pet Nutrition offers customer support to help users with their Prescription Pet Food needs. Support channels typically include online resources, documentation, and customer service contacts. Visit hillspet.com to access help resources and contact support for assistance. ### How does Hill's Pet Nutrition work? Hill's Pet Nutrition operates as a Prescription Pet Food provider in the Pet Care space. The company's approach combines industry expertise with proven methodologies to deliver results. Their platform or service is designed to be user-friendly while providing comprehensive capabilities for customers in this market. ### What integrations does Hill's Pet Nutrition support? Hill's Pet Nutrition typically offers integrations common in the Pet Care industry to enhance its Prescription Pet Food capabilities. The company works to ensure compatibility with popular tools and platforms used by their target customers. Check hillspet.com for current integration options and technical specifications. ### Who uses Hill's Pet Nutrition? Hill's Pet Nutrition serves customers in the Pet Care market who need Prescription Pet Food solutions. The company's target audience includes both individuals and organizations seeking quality products or services in this category. Hill's Pet Nutrition has built a customer base that values their approach to Prescription Pet Food. ### What are common use cases for Hill's Pet Nutrition? Common applications of Hill's Pet Nutrition include typical Prescription Pet Food needs within the Pet Care industry. Customers use the company's offerings for various purposes related to their core requirements. Hill's Pet Nutrition provides solutions that address both everyday and specialized use cases in this market. ### How does Hill's Pet Nutrition compare to alternatives? Hill's Pet Nutrition differentiates itself in the Prescription Pet Food market through its specific approach and value proposition. The company competes with other Pet Care providers by focusing on quality, customer experience, and specialized expertise. Hill's Pet Nutrition positions itself as a strong option for customers evaluating Prescription Pet Food solutions. ### What is Hill's Pet Nutrition's mission? Hill's Pet Nutrition is committed to delivering quality Prescription Pet Food solutions in the Pet Care industry. The company's focus is on meeting customer needs through reliable products and services. Hill's Pet Nutrition strives to maintain high standards and continuous improvement in all aspects of their business. ## Tags b2c, retailtech, services, healthtech --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*