# haddock **Source:** https://geo.sig.ai/brands/haddock **Vertical:** Fast Casual & QSR **Subcategory:** General **Tier:** Emerging **Website:** en.haddock.app **Last Updated:** 2026-04-14 ## Summary Barcelona restaurant cost control SaaS using OCR invoice digitization for real-time dish-level P&L; €164K revenue backed by Delivery Hero Ventures competing with MarketMan for restaurant food cost management. ## Company Overview haddock is a Barcelona-based B2B SaaS platform providing AI-powered real-time cost control and margin management for restaurants — using OCR technology to automatically digitize supplier invoices and connect purchasing data with POS sales data to deliver live profit and loss visibility at the dish level. Founded in 2020 and backed with $2.1-3.57 million raised from Decelera Ventures, Delivery Hero Ventures, and COREangels, haddock generated €164,900 ($180K USD) in revenue in 2024, serving independent restaurants and small chains across Spain seeking to control food cost without manual spreadsheet tracking. haddock's core workflow automates the restaurant cost management cycle: when a supplier delivers goods, the restaurant photographs or emails the invoice to haddock's OCR engine, which extracts line items, quantities, and prices and matches them to the restaurant's recipe database — automatically updating the theoretical food cost for every dish. When combined with POS sales data, haddock calculates real-time gross margin per dish and per category, alerting operators when actual food cost diverges from theoretical (typically indicating waste, theft, or supplier price changes). The platform's supplier benchmarking feature compares ingredient prices across haddock's customer base, enabling restaurants to identify when they're paying above-market for common ingredients and negotiate with suppliers from a data position. In 2025, haddock competes in the restaurant back-of-house management market with MarketMan (inventory management, $15M raised), Apicbase (European restaurant operations platform), and Yellow Dog Software (food cost and inventory) for restaurant food cost management. The European restaurant market is particularly price-sensitive following 2022-2024 food inflation — with COGS up 20-40% for most restaurants, back-of-house cost visibility tools have moved from nice-to-have to essential for margin survival. Delivery Hero Ventures' investment provides direct access to the dark kitchen and delivery restaurant segment where Delivery Hero operates. The 2025 strategy focuses on expanding across Spain and Portugal, integrating with major European POS systems (Lightspeed, Tevalis), and building automated supplier ordering that closes the loop from food cost insight to purchase optimization. ## Frequently Asked Questions ### What is haddock? haddock is a Barcelona-based B2B SaaS company founded in 2020 that helps restaurants improve profit margins through real-time cost control. The platform uses AI and OCR technology to digitize invoices and financial documents, enabling restaurants to monitor costs, track price variations, and access updated P&L data instantly. ### What products and services does haddock offer? haddock offers restaurant cost control SaaS, AI and OCR invoice digitization, real-time P&L data access, price variation tracking, and supplier negotiation insights. The platform integrates with several POS systems and allows restaurants to simply take a picture of an invoice and upload it. ### Who is haddock designed for? haddock is designed for restaurants in the fast casual and QSR (Quick Service Restaurant) industry. The platform serves restaurants looking to improve financial management, control costs, and achieve better margins through supplier negotiations and improved visibility. ### When was haddock founded? haddock was founded in 2020 and participated in Y Combinator's W22 batch. ### Where is haddock located? haddock is based in Barcelona, Spain. ### How much funding has haddock raised? haddock has raised between $2.1M and $3.57M (conflicting reports) from investors including Decelera Ventures, COREangels, Delivery Hero Ventures, Firstech Ventures, and Sancus Capital Partners. ### What are haddock's key achievements and metrics? haddock achieved $164.9K in revenue in 2024, up from $118.1K in 2023 and $41K in 2021, showing consistent year-over-year growth. The company currently has 60 employees and enables customers to achieve significant cost savings through better supplier negotiations. ### What technology does haddock use? haddock uses AI and OCR (Optical Character Recognition) technology to digitize invoices and financial documents. The platform integrates with several POS systems to provide real-time financial data and automated invoice processing. ### How does haddock help restaurants save money? haddock enables restaurants to achieve significant cost savings through better supplier negotiations and improved margin visibility. The platform provides real-time tracking of price variations and cost monitoring, allowing restaurants to make informed purchasing decisions. ### What are haddock's recent developments? Recent developments include achieving $164.9K in revenue for 2024 and growing to 60 employees. The company has secured funding from multiple investors and continues to expand its AI-powered financial management platform for restaurants. ## Tags analytics, b2b, b2c, europe, saas, services, startup --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*