# Gupshup

**Source:** https://geo.sig.ai/brands/gupshup  
**Vertical:** Communications  
**Subcategory:** General  
**Tier:** Emerging  
**Website:** gupshup.io  
**Last Updated:** 2026-04-14

## Summary

Gupshup is the conversational messaging platform powering 10B+ messages monthly via APIs for 30+ channels including WhatsApp, SMS, and RCS, serving 50,000+ customers across 100+ countries.

## Company Overview

Gupshup is a conversational messaging platform that provides APIs enabling businesses to communicate with customers across 30+ messaging channels—including WhatsApp, SMS, RCS, Instagram, Google Business Messages, and voice—through a single unified integration. Founded in 2004 by Beerud Sheth in San Francisco (originally as a messaging startup) and now headquartered in San Francisco with major operations in India, Gupshup has evolved into one of the world's largest CPaaS (Communications Platform as a Service) companies with over 10 billion messages processed monthly.

The company's platform has expanded from basic messaging APIs into a full conversational AI stack that includes no-code chatbot builders, AI-powered conversation flows, and pre-built templates for common business use cases like customer service, marketing campaigns, and transactional notifications. Gupshup's strong position in the India and Southeast Asia markets—where WhatsApp-first communication is dominant—combined with its WhatsApp Business Solution Provider status, has made it a critical infrastructure provider for enterprises in these regions deploying conversational commerce and customer service automation.

Gupshup achieved unicorn status in 2021 after raising $340M in a round led by Tiger Global, valuing the company at $1.4B. The company has made several acquisitions to expand its conversational AI capabilities, including AskSid (retail AI), OneDirect (customer experience), and Knowlarity (cloud communications). Gupshup competes with Twilio, Infobip, and regional messaging players, differentiating through its deep WhatsApp integration, AI conversation management tools, and vertical-specific solutions for retail, banking, and healthcare.

## Frequently Asked Questions

### What does Gupshup do?
Gupshup provides APIs and AI tools for businesses to communicate with customers across 30+ messaging channels including WhatsApp, SMS, RCS, and Instagram, processing 10B+ messages monthly.

### What is Gupshup's relationship with WhatsApp?
Gupshup is an official WhatsApp Business Solution Provider, giving it deep integration with the WhatsApp API and making it a primary enabler of WhatsApp-based customer communication for enterprises in Asia and globally.

### Where does Gupshup primarily operate?
Gupshup has a dominant position in India and Southeast Asia, where WhatsApp-first communication is standard, and serves 50,000+ customers across 100+ countries globally.

### Is Gupshup publicly traded?
No, Gupshup is a privately held company valued at $1.4B as of its 2021 unicorn funding round.

### What is Gupshup?
Gupshup is a conversational messaging platform providing APIs and tools that enable businesses to build AI-powered chatbots and automated messaging workflows across WhatsApp, SMS, RCS, and other messaging channels.

### Who are Gupshup's main customers?
Gupshup serves banks, retailers, healthcare providers, and consumer brands across India and emerging markets that use conversational messaging for customer acquisition, engagement, and support at scale.

### How much has Gupshup raised?
Gupshup has raised approximately $340M at a $1.4B valuation from investors including Tiger Global, making it one of India's leading conversational AI companies.

### What makes Gupshup different from Twilio?
Gupshup focuses specifically on emerging markets and WhatsApp-first conversational experiences, with deeper expertise in India's messaging ecosystem and AI-driven conversation flows compared to Twilio's infrastructure-focused, developer-centric approach.

## Tags

asia-pacific, b2b, communication, enterprise, messaging, platform, saas, telecom, unicorn

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*Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*