# Gullak Money

**Source:** https://geo.sig.ai/brands/gullak-money  
**Vertical:** Finance  
**Subcategory:** General  
**Tier:** Emerging  
**Website:** gullak.money  
**Last Updated:** 2026-04-14

## Summary

Bengaluru digital gold savings automation via UPI AutoPay for Indian retail investors; YC-backed $14.6M with $7.5M Series A at $4.1M revenue competing with Jar App and PhonePe Gold for automated savings.

## Company Overview

Gullak Money is a Bengaluru-based fintech company automating savings and investing them into digital gold through UPI AutoPay — enabling Indian consumers to accumulate gold wealth through systematic small purchases without requiring active investment decisions, addressing the deep cultural affinity for gold savings in India's $800 billion household gold market. Founded in 2022 by Manthan Shah, Dilip Jain, and Naimisha Rao and backed by Y Combinator with $14.6 million raised including a $7.5 million Series A in September 2025, Gullak generated $4.1 million in revenue in 2024 with 1 million+ app downloads on Google Play Store.

Gullak's automatic savings model replaces the traditional Indian gold savings behavior (buying physical jewelry during Diwali or marriage seasons) with digital gold accumulation: users set a daily, weekly, or monthly savings amount that UPI AutoPay deducts automatically into 24K digital gold purchases — as little as ₹10 per day — with SEBI-regulated gold providers (SafeGold or MMTC-PAMP) holding the physical gold backing. The digital gold can be cashed out to the bank account, converted to physical gold delivery (coins and bars), or used as collateral for instant loans. Gullak's "round-up" feature automatically rounds UPI transactions up to the nearest ₹10 and invests the difference — behavioral savings automation that accumulates gold without active intent.

In 2025, Gullak competes in the Indian digital gold and automated savings market with Jar App (digital gold savings automation, $25M raised), PhonePe Gold (Walmart-backed, massive user base), and Paytm Gold (SoftBank/Berkshire-backed) for the Indian automated gold savings adoption. India's gold market represents approximately 25% of global gold demand — Indian households hold an estimated 25,000+ tons of physical gold accumulated across generations. Digital gold platforms are transitioning this cultural gold ownership behavior to digital formats that enable fractional purchase and instant liquidity. Y Combinator backing provides fintech community credibility and investor network access for Gullak's expansion into other asset classes beyond gold.

## Frequently Asked Questions

### What is Gullak Money?
Gullak Money is a Bengaluru-based mobile savings and digital gold investment app founded in 2022. The company automates savings via UPI autopay and invests these savings into digital gold, targeting the Indian savings market with a mobile-first wealth creation platform.

### What products and services does Gullak Money offer?
Gullak Money offers an automated savings app that uses UPI autopay to facilitate regular savings and invests them into digital gold. The platform provides a convenient, mobile-first solution for wealth creation through digital gold investments.

### Who is Gullak Money designed for?
Gullak Money targets the Indian savings market, focusing on users looking for automated wealth creation through digital gold investments. The platform is designed for mobile-first users seeking convenient savings solutions that align with traditional savings patterns.

### When was Gullak Money founded?
Gullak Money was founded in 2022. The company participated in Y Combinator's Summer 2022 batch.

### Where is Gullak Money headquartered?
Gullak Money is based in Bengaluru, India.

### How much funding has Gullak Money raised?
Gullak Money has raised $14.6 million in total funding from 30 investors. The company's Series A round in September 2025 raised $7.5 million, led by Chiratae Ventures, with a previous valuation of $3.5 million in January 2023.

### What are Gullak Money's key achievements and metrics?
Gullak Money achieved $4.1 million in revenue in 2024 and has over 1 million downloads on Google Play Store. The company has a team of 20-34 employees and has demonstrated strong growth in the digital gold fintech sector.

### What technology and approach does Gullak Money use?
Gullak Money uses UPI autopay technology to automate savings, which are then invested into digital gold assets. The platform operates through a mobile-first approach, addressing traditional savings patterns through convenient digital gold investments.

### Who founded Gullak Money?
Gullak Money was founded by Manthan Shah, Dilip Jain, and Naimisha Rao in 2022.

### What are the recent developments at Gullak Money?
Gullak Money raised $7.5 million in Series A funding in September 2025, led by Chiratae Ventures. The company achieved $4.1 million in revenue in 2024 and surpassed 1 million downloads on Google Play Store.

## Tags

b2c, fintech, mobile-first, asia-pacific, startup

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*Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*